Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy. Research the need.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Trade Press Services

MAY 6, 2024

B2B trade shows offer companies the opportunity to debut new products and services, demonstrate thought leadership , enhance brand awareness, examine the offerings of competitors and industry leaders, and introduce new products and services—all in one location. Once you’ve selected your trade show(s), conduct extensive research.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Hinge Marketing

MAY 20, 2019

The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. Articles and white papers.

Planning 92

Planning Marketing Plans Service Content Marketing 92

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Establish thought leadership. .

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Marketing Craftmanship

JULY 8, 2019

To establish the infrastructure and internal culture necessary for the marketing discipline to succeed, we offer the following simple strategy: Create a Written Marketing Plan. Without a Marketing Plan you’ll waste lots of time and money. This need not be in a 3-inch binder; a two-page document is often sufficient.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Launch Marketing

APRIL 13, 2022

B2B content marketing strategies focused more heavily on understanding and considering where people were at in the world and how they could be helped from a content standpoint. Taking the time to be thoughtful and compassionate towards others in times of change can go a long way. B2B Content Marketing Trends to Focus on in 2022 .

Trends 123

Trends B2B Marketing Webinar Metrics Planning 123

SmartBug Media

MAY 8, 2023

One of the main perks of using video for B2B marketing content is versatility—not to mention that businesses no longer need to spend thousands of dollars on high-end equipment to make effective, engaging content for their customers. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

AUGUST 23, 2022

This is the basis of thought leadership. Taking a thought leadership approach to your content development strategy will set you apart from competitors, establish your brand as the authoritative figure in your niche and create trust between you and your audience. What is brand thought leadership?

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Marketing Craftmanship

MAY 11, 2016

To establish the infrastructure and internal culture necessary for the marketing discipline to succeed, we offer the following simple path: Create a Written Marketing Plan. Without a Marketing Plan you’ll waste lots of time and money. This need not be in a 3-inch binder; a two-page document is often sufficient.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Hinge Marketing

MARCH 14, 2016

The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. Articles and white papers.

Planning 48

Planning Marketing Plans Service Content Marketing 48

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Her writing is relatable, engaging, and all about content marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Scoop.it

JANUARY 23, 2020

It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. Most relevant studies, research, and thought leadership that helps your company make important decisions.

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

Navigate the Channel

NOVEMBER 2, 2022

The only thing you consider for certain is that a thoughtful and cohesive public relations strategy seems smart to have in place. PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. You are not alone.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. This is where Cialdini’s Third Principle of Persuasion comes into play.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Create your scalable global content marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Chris Koch

JANUARY 8, 2010

Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job. Toyota’s market share wasn’t built by Toyota’s marketing; it was built by Consumer Reports. Primary and secondary research provides the inspiration for some ideas and the objective justification for others.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

The Marketing Blender

MAY 17, 2022

Reading reviews, researching topics, skimming online articles, and browsing social media content. . Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. For example, are they primarily internet-based when they do research about sales? And where does this happen?

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

nDash

DECEMBER 14, 2020

I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Award-winning, veteran writer, editor, content strategist and researcher with expertise in B2B technology and information security topics. Area of expertise: Quality management software . IT consulting .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

The Marketing Blender

APRIL 5, 2022

How Does Digital Marketing Work for a B2B Company? B2B digital marketing can be tricky for companies to effectively pull off. Typically, it requires a lot of content, quite a bit of research, and a healthy budget. Content marketing can include podcasts, videos, ebooks, free courses, white papers, articles, and more.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hinge Marketing

DECEMBER 12, 2016

All of those things can be valuable for your marketing plan and your career planning. They can do that in a variety of ways that are often possible within professional associations, authoring a special report, presenting something at a conference, writing a paper or a piece of research. Talent Acquisition.

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Thought Leadership Acquisitions 48

Hinge Marketing

JANUARY 3, 2017

Forward-looking firms will offer more thought leadership on their websites and optimize it for online search. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video.

Trends 57

Trends Planning Advertising Agencies Microsite 57

Marketing Insider Group

DECEMBER 20, 2012

Frankly, those early efforts at real-time dashboards were dwarfed by countless marketing Powerpoints and never-read marketing plans. I’m here to tell you that the “fantasy world” David and I discussed has now become very real for many marketers. There were just some early social media dashboards, CRM and Google alerts.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Offline marketing efforts. Other websites or emarketing channels.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Offline marketing efforts. Other websites or emarketing channels.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Hinge Marketing

NOVEMBER 9, 2016

For example, research skills required for developing a brand survey are entirely different from the skills needed to apply the research findings to a marketing strategy. The Seven Marketing Skills Every Professional Services Firm Needs. Research Skills. Research lays the foundation of any good marketing strategy.

Work Management 86

Work Management Marketing Management Marketing Automation Services Webinar Metrics 86

Hinge Marketing

JANUARY 13, 2016

The next step is to increase the visibility of the firm’s leadership. Their expertise and thought leadership must be showcased in the form of educational content. SEE MORE: Top 10 Strategies for Marketing Technology Services. Develop a few pieces that are more substantial, such as white papers or executive guides.

Impressions 48

Impressions Thought Leadership Work Management Planning 48

The ABM Agency

APRIL 10, 2023

Incorporating an effective ABM strategy into your organization’s overall sales and marketing plan can lead to significant benefits in terms of efficiency, deal size, ROI, and customer relationships. By researching potential target accounts and recognizing key decision-makers within them, you can create an effective ABM strategy.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

SnapApp

OCTOBER 22, 2013

You have nothing but the clothes on your back, a pen, and a blank sheet of paper. Now, answer this : Could you document your entire content marketing strategy for us? The process of documentation will clarify your thoughts and crystalize your strategy’s important elements. Research supports this. Commit to Ideation.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

Inbox Insight

SEPTEMBER 24, 2018

And depending on what field you’re in, you may find government bodies, scientists, researchers and industry associations chipping in with their own content. What’s more, insight could be as simple as a table comparing product features with those of a competitor; it could be as complex as a white paper report on industry-wide trends.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Hinge Marketing

MAY 11, 2017

Now, the reason this is an interesting metric to track is because we know from our other research how much social media plays in terms of driving visibility to you and your firm. If you are tracking metrics at all, you are likely tracking around some sort of content marketing. One is around the content that you produce.

Video Marketing 50

Video Marketing Planning Marketing Automation Services Thought Leadership 50

Content Standard

SEPTEMBER 30, 2014

Marketers and key decision makers believe they are a far cry from truly leveraging targeted content, according to Forrester Consulting’s 2014 Thought Leadership Paper. The value in content marketing is becoming more and more clear across the industry.

Studies 40

Studies Planning Marketing Management Forrester 40

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An excellent way to reach people early is by developing thought-leading content. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Hinge Marketing

MARCH 7, 2016

Much of what referral marketing gurus preach—from attending networking events to asking for referrals—is ineffective, or simply wrong. Here are some of our favorite research-backed tips. Conduct an industry-leading research study. There are ways to ensure you keep the referrals coming in. Stop asking for referrals.

Ideal Customer Profiles 48

Ideal Customer Profiles Tips Terms and Conditions Case Studies 48

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Here are some of my notes. The State of Demand Generation 2012.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100