Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Have the tools in your marketing technology matrix kept up? Click here.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Organic Performance to Optimized Pages. Referral Traffic to Content Marketing Campaign.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Convert

JULY 7, 2021

Here are the top 10 split testing tools recommended to us by CRO experts (in alphabetical order): AB Tasty Adobe Target Convert Experiences Convertize Google Optimize Kameleoon Optimizely SiteSpect VWO Testing Webtrends Optimize. Use Google Optimize, otherwise if limiting, use Convert Experiences.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Leadspace

MAY 27, 2022

It’s always that time of year – in sales and marketing we’re always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. How do you create sales and marketing systems that help identify the leads that matter? Is it shared across GTM? Let’s assume you start strong.

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Planning Lead Ranking 62

LeanData

MARCH 24, 2021

Going to market effectively – and efficiently – in the B2B space is a challenge that grows increasingly complex year-over-year. Marketers and sellers are simply getting fewer opportunities to engage with buyers. That challenge, of course, gets compounded as your GTM efforts begin to scale. Who owns the named account?

Account Based Marketing 83

Account Based Marketing ABM Marketing Analytics Tools Top of Funnel 83

SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Why put all that effort into your content strategy?

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

InsightSquared

JANUARY 8, 2021

InsightSquared + Revenue Collective: Elevating the partnership between CROs, RevOps and the entire GTM team. We’re thrilled to announce we have entered into a strategic partnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

LeanData

DECEMBER 8, 2021

Depending on their size or go-to-market (GTM) complexity, some organizations have RevOps as a role. Outputs from RevOps processes empower the success of all its GTM motions, spurring the company to scale revenue growth. Others, still, a function, containing several RevOps roles. Driving Effectiveness & Efficiency.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Choose the Right Ad Type .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? add in outbound or partner marketing).

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

ClearVoice

OCTOBER 27, 2023

Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. In this guide, we’ll talk about: What CRO is and the steps involved Best practices to keep in mind Top CRO tools and strategies What is CRO?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 114

Social Media Training Course Resources 114

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

LeanData

JULY 13, 2020

At Ops-Stars 2018, conversations around changing GTM strategies were widespread. That’s why LeanData hosted a dedicated Ops-Stars workshop as well as a recent webinar, “Connecting Data to People Across Any Go-to-Market Model,” to empower operations professionals to put new GTM strategies into action.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

KEO Marketing

DECEMBER 23, 2015

There comes a point when B2B marketers start looking beyond basic Google Analytics metrics – things like bounce rate, session duration, and traffic sources – and decide to start tracking conversions. A “goal” is Google Analytics nomenclature for a specific action you want a visitor to take. Collateral downloads.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Google B2B 48

ViewPoint

MAY 5, 2017

Why it’s Important: “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”. At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Webinar: Introducing Playbooks™: Smarter Account-based Selling Fueled with AI.

Marketing AI 136

Marketing AI Marketing Analytics Tools Top of Funnel Enterprise Management 136

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Optinmonster

MAY 10, 2021

Here’s the page we’ll be working on for this tutorial: Then we’ll share a few actionable strategies for optimizing that landing page, so you can rest assured that you’re not leaving any leads on the table. That said, you can design an Instagram landing page to meet any of your marketing or sales page goals.

Landing Pages 70

Landing Pages Optimization Template Marketing Analytics Tools 70

Sprout Social

JANUARY 27, 2021

Anything you can do to optimize your channel performance is a plus. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). YouTube Analytics: General Reports.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

ClearVoice

MAY 12, 2024

What you’re experiencing is a branding and marketing strategy called content personalization. And it’s being used everywhere from streaming services to marketing emails to improve the customer experience, driving conversions, and building brand loyalty. Let’s examine how to use personalized content in your marketing.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. June: Take a Good, Hard Look at Your Analytics.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120