Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 102

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Spotify for podcasters is no different.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Sprout Social

MAY 15, 2024

With so much to do, it’s easy for social teams to feel overwhelmed. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. The solution? AI automation helps.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. Some of these are the same challenges marketers have faced forever.

Marketing Budget 113

Marketing Budget Work Management Paid Search Agency Marketing Management 113

Marketing Insider Group

MAY 27, 2020

Empathy enabled us to work together and cooperate, in part leading to our survival as a species. Empathy has been part of our condition since, even before our current evolutionary stage. While empathy may be part of our DNA, it often gets lost in the modern world. But what happened along the way? Quick Takeaways.

Work Management 275

Work Management Opinions Loyalty Marketing Management 275

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. By giving them something they want, you make customers feel like they are important and their opinions matter.

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 88

Sales Management ROI Planning Work Management 88

Zoominfo

FEBRUARY 17, 2020

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. Next up, learn how to use sentiment analysis to improve your marketing strategies.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. Customer feedback is any information that a company collects from customers about their experiences and opinions. Customer feedback is also a powerful resource for your digital marketing strategy.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Zoominfo

AUGUST 29, 2018

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. What is sentiment analysis? Why is sentiment analysis important? Social listening.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. Identify risks to your marketing automation system to improve overall marketing efforts.

Marketing AI 109

Marketing AI Multi-Channel Business Marketing Automation Services 109

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. 📖 Context: Consistency creates familiarity , which - paired with a good experience - leads to trust. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! That look is consistent throughout our platform and assets.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. To retain your customers, you need to show you value their opinions. It will uncover what your target market likes about your competitors and gauge their preferences.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Salesforce Marketing Cloud

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Onalytica B2B

MARCH 12, 2018

No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. And with such little brand loyalty, what’s stopping them endorsing your competitor next? SOURCE: www.curalate.com/blog/influencer-marketing-fails/.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 146

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 146

Navigate the Channel

MARCH 13, 2023

And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. Feedback goes far beyond just opinion.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

SmartBug Media

JANUARY 7, 2021

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions. 2020 threw us (by us , I mean “the collective marketing leaders of the world,” us ) a freaking curveball that we’re all still feeling a bit crippled by.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Planning 98

The Lead Agency

JULY 16, 2020

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. As B2B businesses navigate a consumer market, we face more competition than we have previously seen.

Marketing Budget 101

Marketing Budget Top of Funnel Marketing & Strategy Budget Programs 101

Marketing Craftmanship

OCTOBER 22, 2019

Here are a four ways to improve your firm’s client communication strategy: Stop Guessing About What Clients Think: One of the most obvious yet overlooked ways to strengthen communication with clients is to ask them for their opinion. Online platforms like surveymonkey.com make it easy to design, conduct and evaluate a client opinion survey.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. Sorry, fellow marketers!) I usually ignore these emails.

Ideal Customer Profiles 133

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 133

nDash

JULY 12, 2022

From our morning routines to a typical day at the office, we build our lives around patterns of sameness. What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

DECEMBER 5, 2022

Let’s get into why social media is good, and the positive impact of social media on our lives. Hello to our penguin friends all the way in the South Pole! ?????? In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. And there are plenty of “pros” to celebrate.

Social Media 139

Social Media Media Privacy Transparency 139

Salesforce Marketing Cloud

APRIL 4, 2024

Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Your whole team has a complete picture of each customer in real time, so they know how to deliver on customer expectations.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Brandpoint

JUNE 1, 2022

In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing. If you’re curious to learn more, you can download our full report for more helpful insights on challenges, trends and tactics.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Heinz Marketing

JUNE 4, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Common Marketing Mistakes You Need to Look Out For. A strong marketing strategy is one of the key components of building a successful company.

Work Management 91

Work Management B2B Validation B2B Sales 91

Biznology

JUNE 1, 2018

And those 3 constituencies have their own opinions on which should come first. Bring together a group of customer employees who directly use your service, make them part of your development team and allow them to suggest, rank and participate in the execution of your projects. Sign up for our emails here. How to decide?

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Litmus

JUNE 22, 2020

Scott Stratten, president of UnMarketing , joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email sends. Use the unique voices and opinions of your employees.

Work Management 80

Work Management Opinions Marketing Management Clickthrough 80

Bannerflow

AUGUST 19, 2020

We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Headquartered in Oslo, Norway, specific marketing functions are performed both centrally and regionally – making it a complex operation. Making in-house a success across countries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Planning Work Management 98

Sprout Social

NOVEMBER 3, 2022

For some, quiet quitting means putting in 40 hours and clocking out—for others, extreme cynicism and completely withdrawing from their team. As quiet quitting progresses (and ripples across frustrated teams), employees will form cynical opinions of the company. Foster a team dynamic built on trust, respect and support.

Work Management 94

Work Management Marketing Management Paid Search Agency Lead Ranking 94