SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 83

Marketing AI Communities Paid Search Agency Advertising Agencies 83

ClearVoice

OCTOBER 19, 2020

We talk about the buyer’s journey all the time. Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about the importance of customer loyalty? 2020 has caused unprecedented shifts in how we market products and services through content.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business?

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Salesforce Marketing Cloud

JANUARY 4, 2022

Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible. Marketers – this is the right way to collaborate and communicate, both inside and outside your organization. Ask for your community’s opinion.

Communities 98

Communities Loyalty Ad Building Branding 98

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Marketing Insider Group

JULY 29, 2021

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Plus, they’re not shy about sharing their mad marketing and selling skills.

Paid Search Agency 316

Paid Search Agency Work Management Trust Marketing Touchpoints 316

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 101

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

Marketing Strategy 301

Marketing Strategy Marketing & Strategy Ad Building Planning 301

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 100

Webinar Metrics Tips Marketing AI Social Media 100

Content Standard

AUGUST 31, 2017

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. While I cannot account for where we have hidden all the napkins, I can attest to our brand loyalty—but what we’re loyal to isn’t so much the brand itself but how well the brand reflects our core values.

Loyalty 54

Loyalty Brand Identity Branding Peer-to-peer 54

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Their happiness, loyalty, and support can make or break a company, especially when things get tough. That’s why, focusing on retaining existing customers becomes super important.

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. This contributes to increased customer loyalty and better retention. We’ve got all the tips you need. Customer feedback is also important for building trust and credibility with a customer base.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Work Management 113

Work Management B2B Marketing Marketing Management Paid Search Agency 113

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. Choose what narrative you want to build and follow it through in all your communications.

Work Management 108

Work Management Marketing AI Branding Brand Identity 108

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Anyone who’s seen people sharing their Spotify Wrapped will know that Spotify is the master of leveraging product data for marketing purposes.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. The challenge? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. Some of these are the same challenges marketers have faced forever.

Marketing Budget 107

Marketing Budget Work Management Paid Search Agency Marketing Management 107

Onalytica B2B

MARCH 12, 2018

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. And with such little brand loyalty, what’s stopping them endorsing your competitor next?

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Outgrow

APRIL 8, 2024

Brand perception is significant for all types of businesses. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. You can take a look at Outgrow’s target market survey for example. The same goes for businesses as well.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling! Smith first introduced it.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Only B2B

AUGUST 22, 2022

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Would you like to learn more about the preferences and problems of your target market? Wouldn’t it be amazing if you could also acquire a better understanding of your competitors’ target market? Let’s get going.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Biznology

JUNE 9, 2020

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. The latest impact on a global level was certainly the pandemic, which has altered our everyday lives and is still shaping our mindsets. Depending on the type of your business, you can add as many variables as necessary.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Navigate the Channel

MARCH 13, 2023

And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. Feedback goes far beyond just opinion.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

ERDM

MAY 15, 2018

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. Andrew recently participated in our “4 Questions for Marketing Innovators” series.

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 52% of customers expect an answer within an hour of posting on a brand’s digital page. That’s what sentiment analysis is all about. Why do you need to analyze customer sentiment? Here’s how.

Work Management 105

Work Management Marketing Management Customer Satisfaction Analysis 105

Scoop.it

DECEMBER 8, 2022

You just have to set the right incentives — they should focus on delivering value first (selling products in the end should remain a nice bonus). Instead of explaining how a customer can claim their money back or offer a return, you agents ask to buy a new one. Moreover, every brand would get a different one. The wrong timing.

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. And you can do it all right on your own website!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Marketing Insider Group

MAY 27, 2020

Dr. Mollie Castelloe takes us on a deep dive into this topic in her article, “ The Evolutionary Origins of Empathy.” After all, it seems we are stuck with a lot of mean people these days. So, we’re not exactly born with empathy, although we, as a species, may be predisposed to be a cooperative one. Are we born with it?

Work Management 275

Work Management Opinions Loyalty Marketing Management 275

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Not all customers will reach out to you with their issues. Acquiring new customers is vital for every business.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. But if it’s done in a vacuum, you’ll be missing out on what makes social media truly special and successful.

Social Media 158

Social Media Media Ad Exchange Work Management 158

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more. So what’s the key to making sure they choose yours?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Personalization: Personalized interactions enhance customer satisfaction and loyalty. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Ideal Customer Profiles 127

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 127