Tiecas

MARCH 2, 2024

Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Generating hyper-specific suggestions: Gneative AI Tools can suggest long-tail keyword variations based on semantic understanding, uncovering untapped opportunities for industrial SEO.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Navigate the Channel

SEPTEMBER 7, 2023

One noteworthy milestone in this journey is the introduction of algorithm updates such as Panda and Hummingbird. Long-Tail Keywords In the realm of modern SEO, the concept of long-tail keywords has risen to prominence as a strategic approach to enhancing online visibility and user engagement.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. It can be set up with or without a chatbot , and is usually deployed on web pages to offer customers instant support and help them along the buyer journey. This is because long-tail keywords more closely reflect normal speech patterns.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

illumin

MARCH 26, 2024

This search is often performed at the beginning of a purchase journey when a customer is considering solutions. Where informational searches are more broad, commercial searches dive deeper and fall later in the purchase journey. These searches happen at the end of a purchase journey.

Keywords 59

Keywords Paid Search Agency Ads Google 59

chiefmartech

JANUARY 25, 2022

The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Source: Pew Research.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

MARCH 1, 2024

Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.” It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task. Search queries were a big opportunity for us,” said Radaz.

Marketing AI 93

Marketing AI Merchandising Enterprise Management Long Tail Marketing 93

Tiecas

MARCH 21, 2024

As a Marketing Engineer (a Mechanical Engineer with an MBA in Marketing), I understand the engineer’s mindset and the complexities of the industrial buying journey. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. Putting Intent-Based Marketing to Work.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Nurtures leads through the sales funnel: Inbound tactics guide prospects through each stage of their decision-making journey, from awareness to consideration to purchase.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

AUGUST 2, 2022

stacks quickly start to look very different; the long tail of products found in stacks is very long. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.)

Marketing Automation Services 112

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 112

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. To understand what we mean by that, we need to look at the customer journey.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. To understand what we mean by that, we need to look at the customer journey.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Marketri

FEBRUARY 22, 2024

They Ask, Generative AI Answers With the rising popularity of Chat GPT ( 10 million queries daily and over 100 million weekly users ) and other large language models, the buyer’s journey is quickly changing. They’re not “Googling” as much, and that trend is expected to continue.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. We took a slightly different approach.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Marketing Insider Group

MAY 26, 2020

The hide in their vanilla content cave, their figurative tail tucked between their legs. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Edgy Content Transforms Boring Blogs Into Heroes’ Journeys. Take fear out of the equation. And to help them navigate a real problem.

Opinions 303

Opinions Content Marketing Lead Ranking Content 303

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. These tools and techniques will help some suppliers to self-service through the SBT journey. Dig deeper: How Smartly.io

Work Management 91

Work Management Budget Programs Marketing Automation Services Marketing Management 91

ClearVoice

AUGUST 7, 2023

In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Only B2B

MARCH 10, 2022

ABM initiatives provide the buyer’s journey a personal touch, resulting in a profoundly personal experience. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Yes, it receives a very low amount of searches.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Optinmonster

DECEMBER 20, 2023

It’s the starting point of your journey. Let’s chat about long-tail keywords. Each stage of the buyer’s journey correlates with different search intents. Don’t ignore long-tail keywords (longer, more specific phrases). But here’s the twist – you don’t always need to chase the big fish.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Brightedge

OCTOBER 27, 2021

In the customer journey for the keywords we evaluated, category pages that appeared in the results had a 70% click-through rate. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close. How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. The search engine optimization game; however, is more of a marathon than a sprint and instant results likely won’t see your brand become the cream of the crop in the long run. Social Media.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

KoMarketing Associates

MAY 21, 2019

Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive. Focus on long tail terms that take buyers along the journey and better match intent. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Scoop.it

NOVEMBER 2, 2023

And 81% of online customers want seamless transfers between digital touchpoints throughout their buying journey. Whereas, if you are targeting a long-tail keyword audience, investing in content marketing to boost your company’s SEO can be a great way to reach them organically.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Remember to target your content to the right stage in the buyer journey, have an interesting hook, and get to the point quickly. Staying away from Long-tailed keywords. Link Stuffing.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

accelerate agency

NOVEMBER 3, 2020

Those two types are called ‘head’ and ‘long tail’ keywords. Long tail’ keywords fit within the long tail of the curve. It’s often easier and cheaper to rank for long tail keywords. To understand what we mean by that, we need to look at the customer journey.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

DAGMAR Marketing

DECEMBER 28, 2023

Pinpoint long-tail keywords with less competition that may be easier to rank for. The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to: Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

SmartBug Media

AUGUST 12, 2020

Link within your website: Create content that guides the reader along a journey, whether by directing them to another page that provides product specifications, linking to other pieces of content on the same topic (such as in a topic cluster ), or even driving them to a landing page for downloadable premium content.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Biznology

DECEMBER 15, 2016

Humans don’t like long lists of things. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. You have buyers and buyer journey stages and discrete actions in each stage.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Congratulations on making it to the end of 2021. And it’s not just martech. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. Easily narrate the story of your brand’s journey toward sustainability in your content. And educate your audience on the latest in eco-technology through informative pieces.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. SGE includes prior search journeys Google’s SGE patent goes into much detail on how AI snapshots work. Who are NAME’s competitors?

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., These pieces of cluster content will provide more detail related to a specific long-form keyword that's related to the main topic you covered on the pillar page. You can develop a pillar page for each of your company's main focus areas.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Marketing Interactions

NOVEMBER 15, 2021

In that early “about them” part of the journey, all you’re seeing is interest…maybe. On its own, it’s interesting, but not compelling unless you’re able to define that interest with long-tail keywords that help you dial in on the reason, problem, aka interest. No indicated awareness your company exists on their active radar.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Conductor

SEPTEMBER 29, 2020

But the e-tailing giant has seen a dramatic rise in search volume in recent years. For a long time organic “content” meant informational, owned content. Think of Google and Amazon as two parts of a multi-platform customer journey. Amazon represents the very end of that journey. Expanding the Definition of Digital Content.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105