ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. More valuable incoming links.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Moz

FEBRUARY 21, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Which is a good thing, because when we asked about Bundt cake ingredients (“Does it take butter”) we found ourselves looking at a SERP for [how do I bake a butter]. Want to learn how you can do that in STAT? Not that that doesn’t sound delicious.

Features 52

Features Long Tail Marketing SERP Stats 52

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It. Space is less crowded. Competitors.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Method and Metric

NOVEMBER 6, 2020

SERP performance tracking. Tools like Stat (I’ll never get used to calling it Moz) and Local Falcon allow you track how your website ranks at a hyper-local level. Rank well for these long-tail terms and footfall is bound to follow. Customer Profiles. Surrounding postal codes. Product Search Performance.

SEO 52

SEO Business Ideal Customer Profiles Long Tail Marketing 52

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Numbers don’t lie. You may find it’s much easier to rank for these words.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

CTR 53

CTR API Impressions SERP 53

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: comScore ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Marketing Insider Group

FEBRUARY 13, 2020

Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). Google Ads.

Paid Content 327

Paid Content Google B2B Marketing Mobile Advertising 327

Directive Agency

JULY 7, 2017

So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Consider these stats: 68% of online experiences begin with a search engine. Consider these stats: 68% of online experiences begin with a search engine. But how low?

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

accelerate agency

SEPTEMBER 1, 2020

Capturing a featured snippet opportunity is a great way to improve your visibility on the first page of Google SERPs. They’re shown at the top of Google SERPs. That’s because they’re displayed to searchers above position one on the SERP. Not all SERPs have a featured snippet. of the SERPS. Interested?

Features 52

Features SERP Long Tail Marketing Wikipedia 52

Single Grain

MAY 26, 2023

Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. Portent ) The average page speed of a result on the first page of the SERPs is 1.65 HubSpot ) 3.2-3.5 Backlinko ) 45.4%

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Voice Search Is Changing the SEO Game.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". these features aren't going away, and they can steal traffic from everyone on the SERP. But this misses the bigger picture you should be exploring. How to Win at The New Zero-Click Game.

Keywords 88

Keywords Hubspot SEO Research 88

Single Grain

OCTOBER 6, 2020

Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Does Adding a Section Help a Post Rank for Long-Tail Keywords? SERP Analysis Still Matters. Delete/combine any weak sections.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

AUGUST 30, 2019

Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does. So please, start optimizing your content, stat.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. This is a great example of a long tail keyword phrase that could provide direct conversions. Both Moz Pro and STAT can be a big help with this process. How can I use Keyword Lists to find missed SERP feature opportunities?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Moz

FEBRUARY 20, 2019

Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. More tracked locations mean more searchers’ SERPs to sample.

Segmentation 50

Segmentation Cost Per Click Keywords CPC 50

Single Grain

AUGUST 28, 2019

Link Building for SEO: The Definitive Guide is a great power page: It comes in at more than 4,500 words, and it’s easy to navigate via chapters: And it comes up on the first page of Google for both “link building for SEO” and “link building”: Some stats on Brian Dean’s power page: It has more than 10,000 social shares. Why Power Pages Work.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

APRIL 21, 2023

If your ads have a low Quality Score , they may not appear at the top of the SERPs or even at all. You can also use long-tail keywords that are more specific and targeted to your audience. This also means that users are more likely to engage with your ads and your brand. This can result in lower CTRs and fewer conversions.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. You can even track your competitors’ movement in the SERPs to identify the gaps in your strategy. 6) Makes SEO Reporting a Breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

ClearVoice

MARCH 19, 2020

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Ongoing SERP reporting. 2 SEO long-form pillar blog posts or landing pages (one every 6 months). Stat from @MarketingProfs and @CMIContent Click To Tweet.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. How to Use SEMrush.

Keywords 80

Keywords Paid Content Traffic Research 80

ClearVoice

JUNE 21, 2022

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Ongoing SERP reporting. 2 SEO long-form pillar blog posts or landing pages (one every 6 months). Every content plan is malleable and ready to pivot based on incoming audience and SERP data.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Moz

APRIL 7, 2019

An SEO may get a whole different SERP if they search on one rank checking tool vs. another — or even on the same tool, just five minutes later. Essentially, you’re seeking contrast — you stack up two brands side-by-side to discover the metrics that appear to be making one of them dominant in the local or localized organic SERPs.

SERP 61

SERP Long Tail Marketing Google Search Marketing 61

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats. Mobile SEO Stats. Local SEO Stats. Video SEO Stats. Voice Search Stats. SEO Industry Stats. SEO Content Stats. General SEO Stats. Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. As a design solution, we’ve learned one crucial thing—people love visuals, as you can see from these visual marketing stats. Also, note the related keywords and long-tail keywords.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Content Standard

AUGUST 9, 2023

Secondly, what happens when search engine algorithms and search engine results pages (SERPs) incorporate generative AI? Search algorithms do continue to prioritize high-quality content catered to user needs while devaluing low-quality, keyword-focused content written for SERPs. In this section, I’ll unpack both.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Hubspot

JULY 19, 2016

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs. Stay with us, folks.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 9, 2015

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content.

Research 28

Research Process Long Tail Marketing Validation 28

Single Grain

AUGUST 20, 2020

These strategies will give you a distinct competitive edge and can help you get that much sought-after boost in the SERPs. FAQ schema is structured data, or code, that you put on your website to let Google know that you have a Frequently Asked Questions page – which increases your chance of being featured as a rich snippet in the SERPs.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

Single Grain

JANUARY 29, 2020

Why do you need to get to the top of the SERPs so bad? Your competitors are likely already taking steps to improve their rankings in the SERPs, because acquiring customers via inbound marketing is a long-term strategy that no SaaS company can afford to ignore. Create data-driven stats posts. Leverage newsjacking.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140