ViewPoint

OCTOBER 31, 2013

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Koka Sexton, LinkedIn, People Still Buy from People, Regardless of Technology.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

The Point

SEPTEMBER 23, 2015

Therefore, the #1 way to drive blog traffic, and more sales leads, is to ensure that 1) the title of each post is optimized for search, and that 2) the language drives interest and engagement. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

SalesIntel

AUGUST 15, 2022

A Marketing Qualified Lead (MQL) is a lead who has shown an interest in your offering, engaged with your marketing campaign, or is more likely to convert into a customer than other leads. These are promising leads who are curious and considering you, but they haven’t quite made the step into a sales conversation yet.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

New North

MAY 8, 2023

, and irresistible calls to action Produce engaging downloadable content in exchange for a potential buyer’s email address (for example: can we interest you in our B2B Lead Generation Playbook ? It’s a free ebook—in exchange for your business contact information.) You can even launch one without ever telling your customers!

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Marketing Insider Group

NOVEMBER 24, 2010

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Mailmunch

MAY 20, 2021

When done right, lead magnets often compel people to share their information with you. Make sure your lead magnet is something people want and are interested in. It can be anything from a research report to an insightful eBook to a free tool. LinkedIn Lead Gen Forms. Share testimonials as social proof.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). YouTube (69% vs. 61%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hubspot

DECEMBER 21, 2011

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads.

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

NuSpark Consulting

NOVEMBER 30, 2011

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. Michael Selissen. Founder and Chief Writer.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

markempa

AUGUST 14, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Download the eBook here. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

Ambal's Amusings

FEBRUARY 18, 2010

As such, inbound marketing provides an effective foundation to a comprehensive demand generation strategy when integrated with more targeted, outbound activity as well as systematic lead qualification and lead nurturing. Social Media (blogs, Twitter, Facebook, LinkedIn). The High-Tech Direct Marketing Handbook (Ebook).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

Talk about it on Twitter, FB or LinkedIn. Lead generating content: (Gated, email required). Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

JUNE 12, 2012

Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” The answer is yes – though it takes some tact and time.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

ClearVoice

JULY 30, 2019

Blog traffic has grown and a recent ebook resulted in hundreds of new leads. It builds trust with audiences, nurtures sales leads and boosts your brand authority. So, how can you create high-quality content that builds brand awareness, brings in new leads and solves customers’ problems? Ebooks and resource guides.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Outgrow

FEBRUARY 25, 2021

It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. An exit intent pop-up with an option to download an ebook, sign up for a free trial, or avail of a discount offer is a great lead magnet to have your prospects stay a little longer on your website.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Webbiquity

MARCH 17, 2023

Earn the interest of your B2B sales leads with business insights on trends, challenges in the field, and actionable guidance. Experiment with different social media channels, but LinkedIn has proven to be among the most effective for B2B businesses , and Twitter remains the second-most productive social network for B2B marketers.

Tactics 314

Tactics Sales Qualified Leads Generation Lead Scoring 314

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Is Sales Connecting the Dots with Buyers?

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Only B2B

FEBRUARY 1, 2023

A lead is a potential customer who has shown interest in what your business has to offer. High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Types of B2B Content. Social Media.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Marketing Insider Group

AUGUST 30, 2019

Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. It increases the quality of your sales leads, improves customer experiences at every touchpoint, and helps managers make sound business decisions.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Webbiquity

SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Adobe Experience Cloud Blog

DECEMBER 18, 2008

I’m amazed every week how many people come to us via our blog, LinkedIn and PRweb. LinkedIn – beef up your profile, get involved in the group discussions, and answer LinkedIn Answers questions that are applicable to your business. In the B2B market, what do you see as the biggest hurdle to managing sales leads effectively?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Webbiquity

NOVEMBER 5, 2019

From top-of-the-funnel lead generation through the final stages of the buying process, B2B marketers use content in a variety of formats: Blog posts. Content marketing is ubiquitous; 91% of marketers use informative content to educate leads throughout the buying journey. Sales leads tend to appreciate the personalized approach.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

B2B Marketing Zone Posts

DECEMBER 9, 2009

5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. FREE Using Social Media eBook - PR Meets Marketing , February 8, 2009. Sales Lead Insights , April 13, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Metadata

MARCH 16, 2022

B2B brands can use their paid social and Google Ads to: generate leads from content, start sales conversations, increase their demo requests, and eventually get people to purchase a product. The Best CTAs for Brand Awareness vs Lead Generation Google Ads CTAs + Example LinkedIn CTAs + Example Facebook CTAs + Example.

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.),

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

The Point

APRIL 23, 2020

Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars? Update and refresh email and landing page templates.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Hubspot

JUNE 1, 2011

Because of this, holding contests or sweepstakes is a great way to drive more sales, leads, donations, or whatever you’re trying to get more of. Many successful giveaways expand their reach to multiple sources utilizing blogs, Twitter, Facebook, and LinkedIn (to name a few). Make your contests easy to share. Credits: 1.

Social Media 28

Social Media Media Buzz Blogger 28

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

DealSignal

MARCH 7, 2023

Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. In short, social media platforms like LinkedIn offer a wealth of information that can help you connect with potential customers and personalize your outreach efforts.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Zoominfo

JULY 11, 2018

60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). 84% of buyers share business-related content on LinkedIn ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 30, 2011

That's why we've released our newest ebook to help you separate marketing fact from fantasy. Fantasy: Inbound marketing focuses exclusively on top-of-the-funnel objectives like attracting prospects & leads. Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52