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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. What motivated you or inspired you to do this research?

Linkedin 297
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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. What motivated you or inspired you to do this research?

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. You can connect with Lief Larson on Twitter and LinkedIn.

Burn Rate 200
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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Pinpoint and prioritize outreach to companies researching topics related to your business. LinkedIn Sales Navigator. Chrome extension pulls out email address, phone number, and company details from LinkedIn for your sales team to follow up with. What I like best about the product is how it is integrated into Salesforce.com.

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My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. At least, right now, it’s a one man band.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. For salespeople in particular, LinkedIn allows you to differentiate yourself—not by what’s listed on your resume, but by the people you’re connected to. LinkedIn is more buttoned up. Stay Tuned.'

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).