Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Research studies indicate that over half of the leads that register at your website today will not even remember your company name 48 hours from now.

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. For answers to these questions and more, we spoke to Chad White, research director at Litmus. How dedicated are marketers to future planning? How dedicated are marketers to future planning?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. A loss that big is pretty scary. SaaS economics aren’t supposed to work that way.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Martech

APRIL 23, 2024

We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As Watch the free demo Originally published on Salesforce.com on September 27, 2023. Sobeys’ strategy is to approach the sales funnel as one connected experience, with every interaction helping build customer loyalty. “At

Top of Funnel 61

Top of Funnel Analytics De-duplication Work Management 61

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. If anything, I’m even more impressed.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Heinz Marketing

DECEMBER 9, 2021

Pinpoint and prioritize outreach to companies researching topics related to your business. Starting from ground zero with a book of business, Adapt has made it so easy to research and outreach to potential clients, and all I need is their LinkedIn page! What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ViewPoint

DECEMBER 17, 2013

But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Webbiquity

MARCH 12, 2019

Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. Engage, Inc. Current size: Engage is revenue positive.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. All response classifications are added to the database where they can be used in future selections.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. (Marketing can’t be automated.)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Lattice

JUNE 23, 2016

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. A data breach will a company $4 million on average, according to research from IBM and the Ponemon Institute. The same thing is true about running applications in the cloud.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113

Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. But the truth is that most sales reps still don't have time to sit and read the best practices he developed in his award-winning book, Predictable Revenue. With the "2.0"

Top of Funnel 72

Top of Funnel Cold Calling Lead Ranking Sales Cycle 72

ViewPoint

MAY 13, 2016

A couple of years ago I wrote a blog for Salesforce.com about lead definition. Here’s an example from one of our past research partners, an $80 billion IT management organization. All because the CEO did not insist on a common definition of a lead. Define what a lead is. Answer the questions: What do we sell? Who are we selling it to?

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Biznology

JUNE 6, 2018

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. According to Salesforce.com , 92% of customer interactions happen on the phone. Based on our admittedly short research, chat messaging platforms could actually be the best solution to create marketing automation without CRM.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

NOVEMBER 16, 2014

The system lets members send a list of questions to multiple vendors and tabulates the results, allowing more detailed anonymous research. Each member gets a Hushly library to store their downloaded documents and communications. Members can grant other people access to their library for collaboration.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

JANUARY 20, 2016

That's possible but I haven’t done the research to confirm it. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. True Influence also says its partner network gives it access to more intent data than anyone else. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ViewPoint

AUGUST 14, 2013

Click to start video at this point — As customers become more technologically savvy and do more research, salespeople are going to have to be reactive, Koka says. The next PowerViews will be with Nick Stein of Salesforce.com. This cross pollination fosters relationships and widens your network. Leverage Your Social Proximity.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Engagio

MAY 12, 2020

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. Engagio is the #1 Account-Based Marketing (ABM) Platform worldwide, according to independent analyst Research in Action. To learn more, or request a demo, please visit: [link]. About Engagio.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Engagio

OCTOBER 4, 2018

In today’s vlog, I sat down with Rob Jeppsen , CEO and Founder of XVoyant , a sales coaching technology platform embedded in Salesforce.com to help create a world-class coaching culture for any sales organization. So, reach out say, hey, I’ve been researching you for the last couple of weeks. Slightly depressed?

Salesforce.com 97

Salesforce.com Class Opinions Youtube 97

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com' ” Benioff asked the crowd.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

xiQ

SEPTEMBER 19, 2016

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. According to this research, 82% of respondents believe enhancing the marketing analytics capabilities is a growing priority.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Denis Pombriant, Beagle Research Group, LLC. CEO at Beagle Research Group, LLC. Lori Wizdo, Forrester Research, Inc. Why famous? Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Valasys

MARCH 15, 2019

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. Provide account-level insights to sales teams.

Marketing Automation Services 49

Marketing Automation Services Account Based Marketing ABM Salesforce.com 49

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120