What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

What are the impacts of BERT on SERPs? With this, Google also combats keyword stuffing, a black hat practice that violates search engine policies. What are the impacts of BERT on SERPs? However, unlike updates that aim to counter bad practices, BERT did not penalize any sites.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Best Practices. Best Practices. Best Practices.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

Social media becoming increasingly important in regards to link building

Biznology

Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices. One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media.

5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. But here’s what they don’t tell you: there are other ways to improve your rank on Google and other SERPs, and they may even work better. What Is Link Building? When we talk about building links, we’re talking about inbound links — getting other people to link to your content. Link building can be an effective strategy, but it has its drawbacks.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages).

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages).

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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This helps them provide the high-quality content we ask for and allows us to focus on other parts of the overall strategy like implementing structured data, setting up Google Tag Manager and tracking goals, internal link audits, or working on tasks such as E-A-T audits. Today’s post focuses on best practices for SEO friendly content. I had a client ask me to provide him with an “SEO Best Practice” list so he could share it with his team. Internal Links. link].

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

The user experience that your website provides lays a solid foundation for future interactions, so ensuring an excellent UX/UI design and following the best practices when designing a SaaS website (like a visually appealing above-the-fold design with specific CTA copy ) are absolute essentials for a high-converting SaaS website: The design and development aspect will only be effective once the visitors actually discover your SaaS offering and land on your website.

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Internal Linking: How To

The Lead Agency

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘ link juice ’ around websites They increase a user’s time on page by directing them to other relevant content How are Internal Links Relevant? What are the Benefits of Internal Link Building?

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23 Expert SEO Link Building Guides and Tools

Webbiquity

Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most important things to know about link building in the post-Panda world are that 1) backlinks are still very important for ranking, and 2) traditional link-building methods (or at least many of them) are no longer effective. So what types of links should you avoid?

Underrated Link Building Tactics that Work Surprisingly Well

Spiralytics

Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs). It’s categorized as common practice in the field of SEO, with many marketers sticking to tried-and-true methods to make sure the desired results are achieved.

Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

seo.co

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. On the HTML side of things, it looks like this: <a href=”[link] SEO agency</a> On the user-facing side of things, it looks like this: Best SEO agency. link].

The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Remember the link building rates that I’ve just named? Paid links.

The Backbone of Link Building: Outreach Strategies

Biznology

Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Reach Out! Photo credit: ~diP).

What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.

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25 Lead Generation Best Practices For 2020

Unbound B2B

25 Lead Generation Best Practices For 2020. This metric lets you now whether your link building, social media and email marketing campaigns are successful. This is crucially important as it influences how your website ranks on the SERPs. Introduction.

11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. 3) Entice Your Audience with On-SERP SEO. FAQ Schema markup allows you to capture more real estate in the SERPs, even if you aren’t ranking number one.

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. When other websites link to you (AKA inbound links ), it helps Google and other search engines understand that your content is remarkable, and that your website is authoritative. Okay, now let's get into some off-page SEO best practices for targeting a UK-based audience.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings.

How to Use Guest Blogging for High-Quality Link-Building

Valasys

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. There is no reason to be discouraged from guest blogging even as many of the companies add no-follow links and remove all the links from the guest posts. How to Prevent Your Guest Blogging Practices to be Classified as Spammy.

SEO Best Practices for Content Syndication

PureB2B

Fortunately, there are best practices to help you avoid SEO problems and duplicate content issues. When users find the syndicated content on SERPs and click on it, they are automatically sent to your original content instead of the syndicated content. Syndication sites will normally do this as a standard practice. But yes, you should always make sure that a canonical tag or “link to original” is included. Do-Follow Links.

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Competitor analysis helps to: Figure out the exact strategy used by your competitors to rank on the first spot in the SERPs so that you are able to devise a strategy that is 10x better than your competitor. Find new link opportunities, which in turn increases the chances of ranking high in the search results. Analyze the content that’s ranking in the first position of the SERPs. Step 4: Conduct a Link Audit of Your Competitor’s Backlinks and Monitor Their Brand Mentions.

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What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

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Hreflang Best Practices

Brightedge

You can place your HTML hreflang as link elements directly into your heading, but this can slow down loading times for large sites who have a lot of languages to load. However, like the link elements in the , large sites with a lot of languages may find that this option slows down their load speed. Link: ; rel="alternate"; hreflang="en-us", ; rel="alternate"; hreflang="en-gb". You can also use the xhtml:link attribute in your sitemap to add your hreflang code. link].

Why Every Writer Should Learn Basic SEO Principles

Contently

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. As I built my body of work, I back-linked to my explainers and interviews, encouraging readers who entered the site from Google to stick around and engage with me for long periods of time. Storytelling Google Inverse Netflix Newsweek seo SERP

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Google has been showing image thumbnails in mobile search engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Let’s discuss the biggest SEO trends we're going to see in 2020: Trend #1: The SERPs Will Get More Consolidated. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Consider Link Acquisition Across Domains.

Why Internal Linking is a Vital Part of Any SEO Strategy

The Lead Agency

Search engine optimisation is one of the most effective marketing channels because: The majority of search engine users are most likely to click on one of the top 5 suggestions in the results pages (SERPS). SEO is not only about search engines but good SEO practices also improve the user experience and usability of a web site. Link relevant content organically in your post to the relevant pages. What is Internal Linking? The objective is that your links are natural.”

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? From Google’s standpoint, this practice makes sense. In fact, bidding on your own keywords in PPC is common practice. Dive Deeper: Anatomy of the SERPs (And How to Get on Page 1!).

Mobile Search Engine Optimization Best Practices

Marketing Action

search engines send new visitors to your pages, visitors go directly to your site from bookmarks, others click links to lead to your site from social media, and many click on links in articles or on web pages to learn more. Mobile Optimization Best Practices. Your SEO value is diluted, as some people will link to one URL, some to the other URL. Differing best practices exist based on your specific mobile configuration setup. Mobile SEO Best Practices.

SEO Best Practices for Landing Page Optimization

Valasys

Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Following the SEO best practices for Landing Page Optimization ensures that businesses’ core bottom-lines such as users’ experience (UX) & the goal of Conversion Rate Optimization (CRO) are achieved. The following are some of the landing page SEO best practices: 1.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Off-page SEO factors can include things such as inbound links from other websites, social shares, and the geographic location of the user. Our Recommended Five SEO Best Practices. At KEO Marketing, we encourage clients to incorporate a number of SEO best practices every time they create a new page. PRO TIP : Use the “Searches related to” section at the bottom of Google SERPs to help you brainstorm.

Inbound Marketing Bounce Pass: B2B Inbound Links

MLT Creative

When I hear the color announcers admire a quick inbound pass, I’m reminded of how website inbound links can be just as commendable. Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. What's so great about inbound links? Inbound links are defined as links from pages on external sites linking back to another site and are key factors in off-page SEO.

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The progression of anchor text

Biznology

Make sure you are following anchor best text practices to maintain a natural looking backlink profile. As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. As mentioned above, it is important to utilize the correct anchor text strategy for your links. Current Anchor Text Best Practices.