KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Both SEO and PPC ads focus heavily around optimizing for specific keywords.

SERP 128

SERP PPC Top of Funnel SEO 128

Contently

JANUARY 25, 2023

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries. Voice search is no exception.

Content 143

Content Mobile Marketing SEO Keywords 143

Conductor

OCTOBER 20, 2020

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. billion searches a day, companies have a lot of opportunities to get found. Reason 2: SERP Real Estate.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. This doesn’t mean that the well-established SEO best practices should be cast aside, however.

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

KoMarketing Associates

JUNE 1, 2016

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. These changes will have lasting implications for B2B marketers. The advertising on the right has been eliminated.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Search engines are evolving around search intent. That’s been proven over and over again.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Both SEO and PPC ads focus heavily around optimizing for specific keywords.

SERP 75

SERP PPC Top of Funnel SEO 75

Brightedge

MAY 7, 2021

Using SEM and SEO together will drive traffic using both organic and paid strategies. Creating data-driven content that is fresh, unique and informative for users, not bots, will help drive ranks. Well-developed content that provides real value to readers is one of the most crucial parts of SEO. What is SEO? What is SEM?

SEM 69

SEM SERP SEO Lead Scoring 69

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. People are searching.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Martech

FEBRUARY 17, 2023

The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. Chris Penn of TrustInsight recently told us : “(I)f unbranded search is the lion’s share of your search traffic, particularly your converting search traffic, you should be very concerned.

Marketing AI 99

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 99

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Modern B2B

APRIL 18, 2024

In this blog, we outline what the new SGE developments are expected to look like, and how you can ensure your search engine optimisation (SEO) and pay per click (PPC) strategies are prepared for these changes. Google’s Search Generative Experience (SGE): What is it? SGE is Google’s latest AI development to enhance its search model.

PPC 52

PPC SEO Marketing & Strategy SERP 52

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. The tool will suggest some rival domains.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. Display Ads.

Paid Search Agency 270

Paid Search Agency Paid Content Search Marketing Lead Scoring 270

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. In this article, I segment key paid marketing metrics into three different categories. These metrics are the most commonly measured by marketers. What is your true north?

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Table of Contents.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Brightedge

SEPTEMBER 25, 2020

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Bing searches occur via devices using Windows 10. Google vs Bing.

Budget Programs 126

Budget Programs Deep Linking Tools SERP 126

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Search ranking algorithms can be intimidating and difficult to navigate.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? To help you get started the right way, we're breaking down the basics of how to use paid search below.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Conductor

MARCH 29, 2022

And the eCommerce industry added $219B in sales in 2020 alone. We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. Around 75% of the companies analyzed are enterprise with the remainder falling into the mid-market category with 500-1,000 employees.

eCommerce 115

eCommerce Paid Content Features Trends 115

PureB2B

MAY 27, 2018

Content syndication is a great content marketing and SEO strategy that can significantly help you improve your online presence , website traffic, and search engine ranking. But, if it’s carelessly performed, you can get penalized by search engines and even damage your brand reputation. 301 Redirect. Canonical Tags.

Practices 62

Practices SEO Top of Funnel Best Practices 62

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. Keywords in Ad Copy. Keyword placement in ads can also play a large role.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Top Rank Marketing

JANUARY 24, 2024

The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. SEO strategy is a cornerstone of digital marketing. Algorithms.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Avoid paid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72