Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. So, a quick look at the SERPs can reveal a lot. Awareness stage = Informational keywords Consideration stage = Commercial intent Decision stage = Transactional keywords Even with all the fancy keyword tools, there’s no substitute for a good old SERP analysis.

Keywords 92

Keywords Paid Content SEO Lead Ranking 92

ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). And of course, it’s possible to utilize multiple approaches to navigation links simultaneously, as long as you’re not overcrowding your web design in the process. Website structure and hierarchy.

SEO 64

SEO Practices Best Practices Lead Ranking 64

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). The average voice search query is about 29 words long. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Valasys

NOVEMBER 27, 2019

Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Landing Page SEO: Best Practices : The SEO best practices for Landing Page Optimization (LPO) include the collection of data.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Brightedge

MARCH 31, 2022

Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words. In actual fact, length has nothing to do with what makes a keyword long-tail. It’s also something of a myth that all long-tail keywords are always easy to rank for.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Funnel Envy can help. The magic balance? The magic balance?

Paid Content 62

Paid Content PPC Traffic SEO 62

Top Rank Marketing

FEBRUARY 5, 2024

If you want to earn high SERP rankings and drive the right audiences to your content in a digital environment where everybody’s churning out content like there’s no tomorrow, you’re going to have to find a way for your content to rise above the rest.

SEO 97

SEO Marketing & Strategy Content Lead Ranking 97

Webbiquity

OCTOBER 27, 2020

By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). In addition to finding long-tail conversational keywords, you should try to write as much of your content as practical in a conversational manner. Make Your Content Conversational.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

Adobe Experience Cloud Blog

AUGUST 17, 2017

There are a number of factors that influence a user’s search engine results page (SERP). If you want to dominate the local market, it is a best practice to put the name of your locality into your meta descriptions and/or title tags. Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

Unbounce

APRIL 10, 2019

In my experience, though, these are three conversion optimization practices that marketers definitely shouldn’t be overlooking: 1. Use SEO with your PPC… Are there any long-tail keywords that have been converting visitors organically? Got any questions (or doubts) about these practices?

Optimization 111

Optimization Conversion Practices Lead Ranking 111

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Will you use a combination of head keywords and long-tail phrases? Generally, Google and other search engines reward sites that are built efficiently and according to best practices.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Brightedge

JUNE 10, 2022

We’ll also use examples from the BrightEdge platform to demonstrate how the processes we outline work in practice. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

EMagine B2B Blog

APRIL 29, 2019

Today’s post focuses on best practices for SEO friendly content. I had a client ask me to provide him with an “SEO Best Practice” list so he could share it with his team. The more our clients know about SEO, the more they help work towards SEO best practices, and the smoother and more cohesive the entire SEO process becomes.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. This means that from now on, we need to be paying more attention to “related queries” Google includes in most SERPs. Back in 2020 , I was writing about Google as an answer engine versus a search engine.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Adobe Experience Cloud Blog

JANUARY 25, 2018

If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. To prepare for that, target long-tail keyword phrases that sound more conversational. In 2018, mobile results will likely take SERP priority like they never have before. That trend will affect B2B marketers and B2C marketers alike.

Lead Ranking 134

Lead Ranking Lead Scoring SEO Long Tail Marketing 134

nDash

JUNE 1, 2021

Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Some marketers shy away from long-tailed keywords because of search frequency compared to short keywords. A defined set of long-tailed keywords attract your ideal customers and have a positive impact on conversions.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Conductor

AUGUST 16, 2022

This can decrease the organic value of both pages and hurt each page’s ability to rank for a particular keyword within the organic SERPs. If two of your pages rank in the top three organic SERP results, your ranks aren’t necessarily getting hurt. As a result, one or more of your pages are underperforming in the organic SERP.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

KoMarketing Associates

MAY 13, 2020

Google Featured Snippets: SEO Best Practices. Remember SEO Best Practices. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Step 4: Remember SEO Best Practices. Select a Relevant Query. Create Relevant Content.

Features 165

Features Google B2B Marketing Top of Funnel 165

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Hubspot

DECEMBER 22, 2020

Sharing keyword intelligence is a standard best practice. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out GetVoIP's SEO + PPC combo strategy for an insanely competitive SERP.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

NOVEMBER 10, 2022

To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword. Highlight SERP features for every keyword. Show you how volatile a keyword SERP is and how authoritative its players are.

Marketing Automation Services 85

Marketing Automation Services Automation Top of Funnel Work Management 85

Marketing Insider Group

FEBRUARY 1, 2021

For example, they might search for “content marketing strategies,” “content marketing best practices,” or “how to create a content marketing strategy.” Moz’s Keyword Explorer and SERP Analysis tool allows you to analyze competitor rankings for target keywords. The keywords they use won’t typically indicate an intent to purchase.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

KoMarketing Associates

JUNE 1, 2016

In early May the Cyberspace Administration of China (CAC) launched an investigation into Baidu’s health care advertising practices. Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. Develop mobile search strategy.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. Keyword Research Practices to Follow. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Keyword Practices to Avoid.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Valasys

DECEMBER 5, 2022

Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. Exploring the SERPs will let you know about your competitor. The best practice is to copy the URLs of ranking competitors and paste them into the competitor analysis section. Long tail (Consists of 3 to 5 words).

Traffic 52

Traffic Optimization SEO SERP 52

Conductor

OCTOBER 28, 2019

You can’t be certain your content will rank, even if you follow every best practice in the book. Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. What is SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68

ClearVoice

JUNE 21, 2022

However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . Some may need long-tail content, while others thrive on short-tail. Do you have a list of competitors’ websites ready? . Build quality backlinks. ‘E-A-T’

SEO 111

SEO FAQ Content Work Management 111

SmartBug Media

FEBRUARY 5, 2020

At its core, SEO is about writing content that’s better than the competition —and yes, utilizing on-page and technical SEO best practices along the way. Boost User Signals with On-Page Best Practices. Be Aware of Site Structure and Technical SEO Best Practices. This SERP feature aims to answer a user’s question immediately.

SEO 87

SEO Tips SERP Content 87

ClearVoice

AUGUST 7, 2023

This comprehensive guide covers best practices for top-of-funnel content creation, steps to build an effective TOFU content strategy, and actionable insights to measure success. Find peripheral, long-tail topics and keywords that relate more specifically to your service and have less volume. That’s just 250 clicks in total.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

In one sense, modern SEO was doing this kind of personalization long before ABM became widely practiced. Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. Are you practicing ABM? SEO Helps Execute Targeted ABM Campaigns.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Biznology

DECEMBER 20, 2013

Make sure you are following anchor best text practices to maintain a natural looking backlink profile. As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs.

Long Tail Marketing 80

Long Tail Marketing SERP Link Building Wikipedia 80

Conductor

JANUARY 9, 2023

This update aims to provide the most helpful and useful experience for users on the SERP. For Everyone: Learn best practices to optimize content and how to create an SEO content strategy. Here are some commands to try: Give me 30 long-tail keyword ideas to target on a post about [your topic].

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59