Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 11, 2010

" Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Blog The Lord of The Leads Twitter TLOTL. Traditional online ad publishers will face pressure to maintain adequate lead quality and volume. Tom Scearce.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

JANUARY 14, 2013

Co-present, Group presenters can seamlessly hand off the presentation lead to one another. Prezi can be used for Sales & Marketing, Training & Development, or just want a tool to collaborate within your team, Prezi also helps in engaging the the audience. How can marketers leverage Prezi ?

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Start with a Lead Twitter BrianJCarroll.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

MAY 6, 2010

Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? B2B Lead Generation Blog (Brain Carroll).

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

MAY 5, 2010

" Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Those investments will turn into leads, but they will be very early stage leads. The Definitive Guide to Lead Nurturing. Recommended Resources.

Allocation 100

Allocation Branding Brand Identity B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 20, 2009

(CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. CDI ) is a full-service marketing agency specializing in demand generation and lead management. Lead management will probably be half our business this year.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

MAY 17, 2010

Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. eMarketing Strategies for the Complex Sale by Ardath Albee.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

DECEMBER 31, 2010

These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. Which content should be gated to generate leads? How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. BONUS TOP POST from 2009.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

NOVEMBER 12, 2009

Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. “Highlight business impact” Cindy King's Bio. Get Customers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

FEBRUARY 4, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Stephanie Tilton.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

OCTOBER 6, 2009

Brian Carroll Start with a Lead Twitter BrianJCarroll. Mac McIntosh Sales Leads Insights Twitter B2B_Sales_Leads. Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset by Casey Hibbard (MON Giveaway). Ardath Albee Marketing Interactions Twitter Ardath421. Stelzner (FRI Giveaway).

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

SEPTEMBER 10, 2009

Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Think of it as a chain: imagination leads to empathy, empathy to interest, interest to potential engagement — with you.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Ambal's Amusings

AUGUST 5, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 9, 2009

Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. 6 Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. White Paper Client Interview Template: Good for Sales Letters, Too. Author : Brian Carroll.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

Ambal's Amusings

DECEMBER 8, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions. Jonathan Kranz.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Ambal's Amusings

APRIL 26, 2010

Forward-thinking marketers will get serious about “Social Marketing Automation” They will wring out more opportunities by targeting above the funnel and injecting themselves into the conversation --to ensure that no lead is left behind. Ardath Albee - eMarketing Strategies for the Complex Sale. Recommended Resources.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Ambal's Amusings

MARCH 11, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. This allows them to capture a lead. This experience included a variety of sales, marketing, business development, and management positions. Generating More Leads with Video White Papers. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

DECEMBER 3, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions. Jonathan Kranz.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

MAY 3, 2010

He is also a leading thinker and evangelist for content marketing. This means that the relevant and compelling content that small businesses deliver directly to buyers will be vital to sustain and to grow sales. What actions should marketers take in 2010?" Newt Barrett. Blog Contentmarketingtoday Twitter newtbarrett.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

FEBRUARY 10, 2010

Get good at lead nurturing -This stuff is way too powerful to ignore. And your sales people will sacrifice rams to your name (which does wonders for your SEO). Personal brand' coaches will disappear up their own arses - Leaving nothing but a trail of tweets. Doug Kessler's Marketing Actions for 2010.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing teams and sales teams are different within a company. Sales teams need to engage with prospects through various phases - pre-sales, nurturing them, educating them, contracts, actual sales and post-sales. Marketing customer engagement is clearly very early stage as compared to sales customer engagement.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

FEBRUARY 15, 2010

Direct marketers begin to tap social media as a source for new customers, leads and sales. Offer monetization and virtual goods platforms, as well as social games providers clean up their act. Businesses establish 24x7 customer service channel via real-time channels (a la Twitter). Mani Iyer 's Marketing Action for 2010.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Several years ago, I was brought in to a lead-generation project in which the premium – or offer – was a “top ten” booklet relevant to the target market. Great things are starting to happen, and it's only the beginning.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee's book eMarketing Strategies for the Complex Sale. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 3, 2009

How to use white papers to grow a healthy crop of leads. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Stephanie Tilton.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

JULY 15, 2010

"Constructing a formal process that will generate high quality business leads.” Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100