The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Here’s some of our conversation: Tell me a little about one of your favorite Business Value campaigns / programs you’ve developed and rolled out recently?

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

SalesIntel

MAY 26, 2023

With SalesIntel’s unlimited data plan, sales teams are no longer confined by using ZoomInfo credits. Instead, your team can leverage SalesIntel’s unmatched data quality to lead to faster revenue, increased prospecting efficiency, and more meetings booked. No choosing between using credits on enrichment or new data points.

Zoominfo 52

Zoominfo Marketing Automation Services Account Based Marketing Paid Search Agency 52

The Lead Agency

JULY 3, 2018

Software as a service (SaaS) sales have grown markedly over the past decade; and it is now expected, according to Finance Online , that 73% of all businesses will rely solely on SaaS for their apps as of 2020. SaaS is any software licensing or delivery model in which is licensed on a subscription basis to its customers.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Paid Search Agency 67

EveryoneSocial

MARCH 1, 2022

It increases pipeline and shortens the sales cycle. The effective use of digital channels to drive leads, sales, and MRR are some of the primary … challenges the manufacturing industry faces.”. Again, an employee advocacy solution like EveryoneSocial can help with this. It connects and informs frontline workers.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

SalesIntel

MAY 20, 2022

In a data-obsessed corporate environment, it can be tough to tell who is real and who is merely manipulating the meaning of data to match their product’s value proposition. By the conclusion here, you will be an informed decision-maker capable of confidently choosing the best solution and negotiating the greatest value for yourself.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

NOVEMBER 10, 2022

Did you have a bad experience with an earlier B2B lead database and want to switch to a reliable B2B data partner? Do you have that gut feeling that your sales team could more easily find B2B leads if they had better information available to them? . A B2B lead database is often more than just data. Compare The Costs.

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

EveryoneSocial

JANUARY 12, 2022

There are numerous reasons why healthcare organizations like Cardinal Health and Illumina see value in social media in the workplace and teamed up with EveryoneSocial to tap into the power of employee advocacy. Just check out these stats: 84% of people value personal recommendations over all other forms of advertising. Train employees.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Like the Stratos campaign, co-branding with research is based on data and does not come across as a sales pitch. Shooting for the Stars.

Research 118

Research Co-Registration Branding Brand Identity 118

Varicent

MARCH 24, 2022

Best Practices for Sales Pipeline Management. What Exactly Is a Sales Pipeline? A sales pipeline is the salesperson’s list of suspects, prospects, leads, and opportunities that will hopefully translate into deals with the care and attention of your sales reps. 4) Presenting Your Value Proposition.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. This can lead to additional profit. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Revenue/sales.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Walker Sands

JUNE 23, 2021

It’s no secret that websites play an essential role in the B2B sales cycle, from driving leads and delivering compelling user experiences to converting those leads into sales opportunities. For many companies, a multilingual website is essential for accessing new markets and generating additional revenue streams.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

Walker Sands

JUNE 23, 2021

It’s no secret that websites play an essential role in the B2B sales cycle, from driving leads and delivering compelling user experiences to converting those leads into sales opportunities. For many companies, a translated website is essential for accessing new markets and generating additional revenue streams.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Optinmonster

JUNE 5, 2022

So using geotargeting to boost your local search position can increase your traffic, leads, and sales. BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Improving lead generation from a town, city, or state.

Conversion 111

Conversion Click Rate Tagging Display 111

Sharpspring

JUNE 30, 2017

SharpSpring has an awesome integrated CRM mixed with all of the other marketing automation tools, so you don’t have to go out and buy separate software licenses for the features you need,” said Rafael Zabala, Chief Strategy Officer at Interactive Marketing. To top it off, the SharpSpring CRM includes unlimited users.

CRM 47

CRM ROI Marketing Automation Services Advertising Agencies 47

The ROI Guy

JUNE 25, 2013

According to research by SiriusDecisions, the number one issue preventing sales quota achievement remains the inability for sales to deliver value messages," says Jim Ninivaggi , Sales Enablement Service Director for analyst firm SiriusDecisions.

Training 40

Training Tools Effectiveness Sales Cycle 40

Salesforce Marketing Cloud

NOVEMBER 13, 2023

Speed up the enterprise sales cycle with trusted AI Give your sales team generative and predictive AI tools in Sales Cloud — with guidance to close deals faster. Get started with AI What you’ll learn: What is enterprise sales? In enterprise sales, the sales cycle spans across the organization.

Enterprise Management 59

Enterprise Management Top of Funnel Work Management Marketing Management 59

Martech Advisor

SEPTEMBER 16, 2019

CRM technology can optimize marketing strategies, improve customer relations, and help manage the sales cycle. Some of that growth is thanks to increased productivity across not only sales teams but also marketing, customer service, and operations departments. Did your sales team schedule more follow-up meetings and pitches?

Lead Ranking 67

Lead Ranking CRM Sales Qualified Leads Lead Scoring 67

InsightSquared

SEPTEMBER 21, 2020

In addition to the six core solutions available in the Platform, InsightSquared has released its self-serve and machine learning-driven Advanced Sales Math Insights, which identify key inflection points in a customer’s sales cycle where they win or lose deals. Profile of Sales Inflection Points by customer engagement type.

Conversion 156

Conversion Forecasting Top of Funnel Digital Marketing Funnels 156

Online Marketing Institute

NOVEMBER 8, 2010

Start by subtracting “The Cost of Goods Sold” (you can get this from your friends in the accounting dept) from Sales Revenue, and then subtract any other incremental costs directly associated with the new sales, such as discounts. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Sophisticated marketing automation tools are needed to aid marketing and sales throughout the entire lead nurturing process. Enough value is given to the community of users to adopt the product, while commercial customers buy add-ons and services that provide significant, if not mission-critical, value.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Optinmonster

MARCH 29, 2024

Do you want to learn how to price a product so you can hit the sweet spot between value and profit? consumers , 93% said the price of a product can make or break a sale. Value-Based Pricing Value-based pricing focuses on what customers believe your product is worth and what they’re willing to pay for it.

Pricing 91

Pricing Price Lead Ranking Product 91

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. This can lead to miscommunication, missed deadlines, and errors that can cause your project to flop. Craft a value matrix to help identify messaging. Now, let’s get started.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

NOVEMBER 21, 2018

Map a value matrix and messaging strategy to each persona. Pick a sales strategy. Craft a value matrix and messaging. After mapping your buying center personas , it’s time to map out your value matrix. Lastly, the message needs to capture the pain point and value in a meaningful way. Generate interest.

Sales Management 96

Sales Management Paid Content Top of Funnel Lead Ranking 96

Zoominfo

APRIL 3, 2020

Titles don’t provide much information, so determining the sphere of influence is the first place where sales org charts are helpful. Also, the sales team could have a name to reach out to, but that person might not end up signing off the deal. Ultimately, this will shorten the sales cycle as a whole. Not necessarily.

B2B Sales 130

B2B Sales Cross-Selling Zoominfo B2B 130

Vidyard

MAY 10, 2021

Make those decisions about your long-term virtual sales process and start putting them into practice now. To significantly shorten your sales cycle and increase win rates, you just need to have the right tools, content, and processes in place. It’s more important than ever to make sure your sales fundamentals are strong.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Valasys

MAY 3, 2021

This demands lots of creativity from the marketers’ end to present the value proposition of an invisible product in an engaging manner. To overcome the challenges and articulate a full-proof marketing plan for B2B SaaS businesses, let’s take a look on the sales cycle of SaaS software. Brief Summary of Sales Cycle of SaaS.

Planning 52

Planning Marketing Plans B2B Marketing Top of Funnel 52

Valasys

JUNE 1, 2020

SaaS is the abbreviated form of “ Software as a Service ” and refers to the software licensing and delivery model. Also, implementing a SaaS model is beneficial for vendors as there is less friction in the sales cycle, the rate of multiplication in revenue is recurring, the model is easy to be pivoted and improved.

Paid Content 64

Paid Content Work Management Marketing Management Lead Ranking 64

Lead Liaison

MARCH 7, 2018

Chris Kipgen, Lead Liaison. So we’re looking at all of those on the frontend before data even go in on the Lead Liaison platform. And then of course there’s quality score and if anybody has managed a pay-per-click campaign, they understand that quality score is a big contributor. Presenters. Transcription.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

JANUARY 22, 2018

Focus: Prospecting, negotiating and closing, social selling, and sales management. Intended audience: Sales reps and managers. Jeff Hoffman’s workshops span the entire sales cycle, from getting your prospect’s attention to successfully winning their business. Focus: Delivering a value presentation. Inbound Sales.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Biznology

OCTOBER 27, 2016

However, much of Asia’s B2B is still a manual and even face-to-face affair, with massive trade shows for every conceivable sector still the primary venue for promotion and sales. The software licensing fees are large compared to the size of most marketing budgets in the region. One is cost.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Two of the leading choices are Microsoft SQL 2005 and Oracle Database 10g.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Vidyard

MAY 10, 2021

Make those decisions about your long-term virtual sales process and start putting them into practice now. To significantly shorten your sales cycle and increase win rates, you just need to have the right tools, content, and processes in place. It’s more important than ever to make sure your sales fundamentals are strong.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65