markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

SWZD

NOVEMBER 24, 2015

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing.

Paper 48

Paper Rules Content Lead Generation 48

NuSpark Consulting

SEPTEMBER 28, 2014

Related Posts: 18 Ways to Promote Your White Paper for Lead Generation The Intersection of SEO and Content Marketing. If your answer is yes, then you’ve hit the nail on the head. .

Lead Generation 100

Lead Generation Content Marketing Generation Leads 100

The Point

JUNE 28, 2011

It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. “Always show an image of the offer.”

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

KEO Marketing

APRIL 13, 2017

With so much advancement in the field of technology and easy accessibility of the Internet, more companies have begun using online resources for lead generation. However, finding new customer leads can be a time-consuming and frustrating task for most businesses. Access to a Team of Lead Generation Experts.

Online Lead Generation 48

Online Lead Generation Lead Generation Sales Qualified Leads Work Management 48

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. Audience Research.

Organic Leads 84

Organic Leads Traffic Organization Sales Qualified Leads 84

BOP Design

JANUARY 7, 2022

In general, inbound works best for the initial lead generation. Outbound works best as the lead nurturing tool after a prospect identifies themselves. Read more: The rule of 3 in managing your website leads. Content marketing helps with both inbound lead generation and outbound lead nurturing.

B2B Thought Leadership 120

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 120

Trade Press Services

MAY 6, 2024

Pre-show marketing efforts should begin early but establish a frequency that generates interest without overwhelming recipients. A good rule of thumb is to begin outreach six weeks to a month before the event. Following up with leads generated at the show might seem like a given, but it doesn’t always happen.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. But before we go too far, let’s be clear about what demand generation is and is not. It’s often referred to as if it was the same as lead generation.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SnapApp

OCTOBER 7, 2015

With that in mind, Fishkin’s words of wisdom are a golden rule both for static and interactive content alike. This personal approach really worked for Unitrends – they generated $1.3 million in sales pipeline during their 4-month lead generation campaign, and could even design separate nurture tracks that spoke to segmented groups.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

Webbiquity

MARCH 17, 2017

The Lead Generator. There are few hard and fast rules in online marketing. Getting people involved is lead generation. Organizing and segmenting those leads is also necessary. It’s rare to find a sales funnel online without these needed parts.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

DAGMAR Marketing

FEBRUARY 8, 2021

You can also test various data segmentation rules to test a new view idea such as removing existing client traffic if your website has a client portal. Start with your three most important goals; for example, product purchase, email lead form fill, white paper download. Primary Goals (sales or lead). Then you’re Done.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” To incorporate personalization into ABM, take personalization further by: Mentioning terminologies they’re familiar with.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

Webbiquity

SEPTEMBER 19, 2017

Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel. Blog posts are a great way to attract a new audience.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. See rule #4 for other ideas on creating interaction.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

DECEMBER 12, 2010

Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. Oh, what a waste!

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

Outbrain

JULY 15, 2018

What’s more, B2B purchases are often costly, so it’s no wonder that the journey from lead generation to conversion can take months. There are many types of long-form marketing content that you can leverage in your B2B strategy, such as ebooks, white papers and video series’. B2B conversions don’t happen overnight.

Top of Funnel 46

Top of Funnel Enterprise Management Rules Work Management 46

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MARCH 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

The Point

MAY 16, 2018

How about: * a white paper on “10 Most Popular PBX Features (& Top 10 Pet Peeves)”. * a “Business Phone System User Satisfaction Survey” (with a free gift card for responding). * a product comparison matrix or third party report comparing leading phone systems (“How Does Your Current System Rank?”). No thank you.

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

Martech

DECEMBER 5, 2023

The best thing I could say about this email is that it gave me plenty of fodder for discussing what goes wrong when you turn your lead generation process to AI and automation. It’s not apparent that this is what your company does. Is this the worst sales pitch ever? My first response : Who sent me this email?

Marketing AI 112

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 112

The Point

AUGUST 27, 2019

Here then, based on our experience, are some of the key reasons why many of those campaigns fail to meet expectations: (A quick caveat – the list below applies almost exclusively to Sponsored Content, the most common ad format on LinkedIn, and, in our experience, the most effective for demand generation.). * Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Full Circle Insights

OCTOBER 1, 2022

It’s generally a good idea for marketers to follow the 80/20 rule when creating a campaign mix, i.e., use tried-and-true campaign techniques that you know will drive leads 80% of the time and use experimental tactics for the remaining 20%. The Marketing and Sales Alignment Playbook White Papers. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120