Hinge Marketing

MARCH 17, 2016

They are always on the lookout for new ways to generate qualified leads or develop partnerships that will extend the reach of their firm—and bring in more qualified leads. SEE ALSO: What Every Managing Partner Needs to Know About Lead Generation. You get the idea. Working Together.

Planning 48

Planning Work Management Business Marketing Management 48

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Content Standard

DECEMBER 13, 2016

Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. “That focus leads to success,” said Pulizzi. Timing is everything with content monetization.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Online Marketing Institute

NOVEMBER 8, 2010

The spreadsheet they provide is not “locked”, so you can modify it at will. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Please contact Gossamar for credentials. Think 80/20.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Hubspot

SEPTEMBER 27, 2011

In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. A "lock" icon appears next to your group name to indicate this. You'll get more discussions, more members and more opportunity for lead generation. Grow a community of advocates. The pros and cons?

Linkedin 28

Linkedin Work Management Marketing Management Tips 28

Optinmonster

NOVEMBER 13, 2020

59% of B2B marketers cite email as their top channel for revenue generation. Right away, you can tap into a list of warm leads that are already interested in your industry. Verify Leads Before Adding Them to Your B2B Email List. So, how do you make sure you’re only adding high quality leads to your B2B email list?

Ad Building 101

Ad Building B2B Lock-In Paid Search Agency 101

Televerde

SEPTEMBER 22, 2020

Also known as locked content, gated content can be many things: ebooks, webinars, white papers, and more. About two-thirds of these B2Bs make it part of their qualified lead generation process. It doesn’t hurt your SEO, either – locked or not, website content should be search engine-accessible.

Lock-In 52

Lock-In Content Sales Qualified Leads Conversion Rate 52

Optinmonster

APRIL 9, 2021

A great place to start growing your blog followers is by using lead generation campaigns that ask visitors to sign up for blog updates and newsletters. OptinMonster is the best lead generation tool that makes it easy for you to exponentially grow your email list. Encourage Visitors To Sign Up. Create Content Upgrades.

Lead Scoring 96

Lead Scoring Lead Ranking Lock-In Marketing Analytics Tools 96

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ).

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual events are NOT physical events.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

Directive Agency

APRIL 2, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. Let’s get started. Who is Your Audience?

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Directive Agency

MARCH 15, 2019

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. Let’s get started! Who is Your Audience?

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Directive Agency

MARCH 15, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. Let’s get started. Who is Your Audience?

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Adobe Experience Cloud Blog

APRIL 23, 2012

Read Part 1: Lead Generation and Nurture.). In general, it’s better to focus on the business benefits your product will deliver, rather than its in-depth functions – that can come later, or even in the eventual discussion with a sales rep. Know your Audience. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

SnapApp

FEBRUARY 12, 2019

B2B lead generation would be far more effective if more marketers used interactive assets to uncover buyer intent. Creating an interactive experience for prospects will help you uncover their intent, whether you start with a new blog post, white paper, or webinar, or you repurpose existing content. Not many of us.

Lead Generation 89

Lead Generation Sales Qualified Leads Marketing Automation Services Intent 89

nDash

FEBRUARY 28, 2020

However, HubSpot partner agencies share a common mission—to generate more leads, increase revenue, and maximize ROI for their clients. White Papers and eBooks: These larger pieces are essential for lead generation strategy, mostly downloaded behind gated pages. Here’s the problem, though.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. And emails with personalized subject lines generate 50% higher open rates. 21% response rate. Good for you.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Unbounce

OCTOBER 31, 2019

It’s the next step in keeping people engaged with your brand or product, generating continued goodwill, further qualifying your leads—or even increasing order values or making more sales. It does a lot of what a traditional lead-gen page might do, but it does it after the initial conversion goal has been met.

Lead Ranking 144

Lead Ranking Conversion Sales Qualified Leads Marketing Qualified Leads 144

Optinmonster

AUGUST 27, 2023

According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right? First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. So, what about the marketing part?

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94