Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 8, 2010

The spreadsheet they provide is not “locked”, so you can modify it at will. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Please contact Gossamar for credentials. Think 80/20.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

WebMarketCentral

MARCH 21, 2007

The site also provides an RSS feed to keep registered users up to date on newly added content. This is likely to be the revenue model as well, eventually charging content providers for leads (registrations) generated by the content. but the better analogy might be that it's KnowledgeStorm for online audio and video.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ).

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60