markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. didn’t translate well to the virtual world, and businesses are struggling to manage top-of-the-funnel lead generation in a world where the old playbooks don’t work.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Your years of expertise in your BUSINESS is why you are here now, looking for answers to lead generation in the new world. As indicated by the rising cost of gas at the pump, people are heading back to work.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

markempa

JUNE 11, 2012

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. Landing Page Optimization: Value-focused revamp leads to 188% lead gen boost, increase in personal interaction. How to Test Your Value Proposition Using a PPC Ad.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

Unbounce

MARCH 28, 2019

Customized landing pages are a proven way to improve the performance of paid advertising, email, and lead generation campaigns. If only for that differentiator.” – Andrew Miller, Co-Founder of Workshop Digital. Especially for anything lead gen.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Ad Agencies Landing Pages 111

KoMarketing Associates

JUNE 6, 2013

This year’s event includes six concurrent workshops the first day and five special summits covering Finance, Health, Manufacturing, Tech and Small Business. Marketingsherpa Lead Gen Summit. Search Engine Strategies San Francisco. Conference Dates & Location: September 10 – 13 in San Francisco, CA.

Conference 120

Conference B2B Marketing Planning B2B 120

Marketing Insider Group

JANUARY 11, 2021

You can watch recordings when convenient, attend virtual workshops, and network online with real humans. A half-day of workshopping. An opportunity to network with peers, leading vendors, and an empowering community. The Summit will include more than 200 sessions and workshops, covering various skill areas and topics.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Outbrain

MAY 27, 2020

And he has quite the come-up story, starting as a one-man Affiliate, and now, a successful, three-time Founder — Purple Leads, Purple Ad Lab, and Geek Out Education — leading teams by the dozens. Hybrid your e-comm and lead gen offers. Lead generation has its own pluses and minuses. Go all in e-commerce.

Video Marketing 49

Video Marketing Burn Rate Cross-Selling Lead Gen 49

Unbounce

MAY 8, 2019

Andrew Miller of Workshop Digital puts it this way: If you’re not converting traffic into leads, then you’re just spending more and more money and you’re not getting better and better results. Try out different headlines or copy, swap out the hero image, tweak the offer, strip down lead gen forms, and more.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Optinmonster

MARCH 13, 2024

So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. You just have to set it up once and see the leads flow through the website.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Outbrain

MAY 27, 2020

And he has quite the come-up story, starting as a one-man Affiliate, and now, a successful, three-time Founder — Purple Leads, Purple Ad Lab, and Geek Out Education — leading teams by the dozens. Hybrid your e-comm and lead gen offers. Lead generation has its own pluses and minuses. Go all in e-commerce.

Video Marketing 26

Video Marketing Burn Rate Cross-Selling Lead Gen 26

Adobe Experience Cloud Blog

JULY 27, 2012

Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. At Marketo, we created Social Media Month which consisted of weekly workshops on social networks, participation rules, blogging tips, LinkedIn optimization for SEO, and social media photo day!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hubspot

JUNE 16, 2016

Here's another example from General Assembly, which offers a 25% discount from a class or workshop for new subscribers: If you choose to go this route, keep an eye on the engagement rates of your emails to make sure your offers are bringing in quality subscribers. 4) Add smart subscribe CTAs to your blog, homepage, and "About" page.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

markempa

FEBRUARY 9, 2015

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Marketing Research Chart: The ROI of lead nurturing [MarketingSherpa chart]. Content Marketing content marketing lead generation Lead Nurturing'

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

SalesIntel

JULY 5, 2021

If there was a large pool of nurtured accounts in the demand generation funnel, they might win multiple deals in a week. Lead Generation vs. Demand Generation. Now, filling the sales funnel is often equated to generating leads. Filling the funnel is all about demand generation.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 52

Brandpoint

MARCH 13, 2020

[Learn more about the MAT Release] Don’t be caught without a plan to replace lead gen due to canceled trade shows Is your upcoming trade show canceled? Were you banking on that trade show to bring in a large number of new leads? There are digital ways that can help supplement your lead generation.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

Strategic-IC

JULY 2, 2018

The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. Whether you run it yourself or choose to outsource, a scoping workshop is an opportunity to assess your ABM maturity level. Using the right technology.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. The campaign achieved 220% of its lead generation target & delivered an initial ROI of 25:1.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Webbiquity

JANUARY 5, 2016

While teaching his story design workshops to established and emerging screenwriters and novelists, Robert McKee realized that marketing executives and brand managers were sneaking in. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Lead Generation: Website Best Practices by Orbit Media Studios.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60