Take 2 Minutes To Ensure Your Facebook Lead Ads are GDPR Compliant

Opt Intelligence

The General Data Protection Regulation refers to legal guidelines that govern how companies can and cannot use data gathered directly from customers and other sources, including Facebook Lead Ads. It’s best to be compliant, even if the majority of your customers are in the United States.

How to Generate Leads Using Quizzes

Marketing Action

It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. As it turned out, quizzes have the ability to efficiently draw in a large audience, and have a long, evergreen lifespan. ” quiz in your blog makes sense.

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

To watch this webinar in its entirety, click here. Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. Put in the name, the email.

The Best WordPress Lead Generation Tools and Plugins in 2019


Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. For instance, let's say you figure out you're generating tons of leads on your new WordPress site.

3 Newer Types of Content Tactics To Support Lead Gen

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly.

Lead Nurturing: The Final Phase of Lead Generation

Opt Intelligence

There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. All that effort to generate leads. Those leads need some extra attention to turn into customers. Immediate Lead Nurturing Follow-Up.

Are You A Good B2B Email Marketer?


A) & (B) have been discussed by us before and so let’s deal with the kind of content that needs to be a part of your emails in order to keep your subscribers interested. So for the purpose of lead generation, here’s how you can create your own quiz. Craft a lead-capture form.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love


He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

Modern B2B Marketing

Well-positioned emails still show high performance compared to other channels in the marketer’s tool belt. The important thing is that you’re finding subscribers who are interested in your business and opt-in to receiving emails from you.

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Lead Generation: When To Use Registration Forms

Marketing Insider Group

One of the biggest challenges in Online Marketing is the over-abundance of late-stage, product-specific and gated content. And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. The “Creep Factor” in Content Gating.

How Demand Gen is Evolving in 2018


The numbers echo this sentiment: As of 2017, data shows content marketing has grown to the point where nearly a third of all business spend more $500,000 per year on it—and half of all businesses in the same study have a separate content marketing department.

How Demand Gen is Evolving in 2018


The numbers echo this sentiment: As of 2017, data shows content marketing has grown to the point where nearly a third of all business spend more $500,000 per year on it—and half of all businesses in the same study have a separate content marketing department.

GDPR and Marketing – What You Need To Know


We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. The customer needs to physically confirm that they’re interested in receiving more updates from you. Guest post by Ben Abbott.

Beyond Personalization: Modern Marketing’s Missing Link


Since the days of Madmen, personalization has been the Holy Grail for all we do in marketing. It was considered leading edge. In consumer media, there is the ongoing debate surrounding if our personal data being stored is a bad thing or not. On one hand, it can be intrusive, misused, or even fall into the wrong hands; yet we expect to be recognized and treated in a personal way based on our unique preferences. In reality, this is still a mini-mass market approach.

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4 Strategies of a Successful Attraction Marketing Formula

Stevens & Tate

Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. In particular, you should focus on story branding. Nurture Leads.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015.

7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]


No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ).

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10 Totally FREE Lead Generation Strategies for B2B Companies


Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. The Pillars of Lead Generation. Lead Capture. Lead Magnets.

15 Lead Generation Mistakes Software Industries Make

Unbound B2B

When putting together a lead generation strategy, it is imperative to understand the best tactics and strategies to use as well as the mistakes that you should avoid if you want to have a smooth path to success. Ideally, you want to reach anyone slightly interested in what you have to offer.

29 Simple Ways to Grow Your Email List


Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. But not by purchasing email lists -- learn why you should never buy an email list in this post.).

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How to elude Hot Leads going Cold?


As per MarketingSherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. Also, 50% of leads are qualified but not yet ready to buy. 01 / Engage your lead on time. Opt-in practices are extremely effective.

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What Is Lead Generation in 2019


What is Lead Generation? In a nutshell, ?lead lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ?

Can You Ever Win Unsubscribed Prospects Back?


A 2018 study showed that while religious organizations saw an average unsubscribe rate of just 0.06% in 2017, industries like accommodations and personal/professional services saw unsubscribe rates upwards of 0.25%. Another important factor to keep in mind is that your unsubscribe rates will always look better when you have more contacts. Is it likely that they left because you sent: Multiple emails in a week, or a day? Better on-page SEO and lead captures.

The 4 L's of a Successful Lead Generation Strategy


This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. 1) Lead Capture.

How to Get More Leads With Interactive Content


Interactive content is special in that audiences don’t passively consume it, which makes it a powerful content type for generating and nurturing leads. So investing in creating quizzes, assessments or calculators can help you attract more traffic and stand out from the competition.

Are You Using the Right Tools to Track Content Success?


Now, it is time to make sure you’re capturing the content analytics data you need so that those metrics tell an obvious story. In this post, let’s introduce you to some sophisticated, yet fairly easy-to-use, tools that are common and available to all.

5 Simple Steps for Building Your Owned Audience


Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform).

#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). With these facts in mind, and Convergence less than 24 hours away, we hope you’ve already thought about your marketing strategy for the week.

11 of the Best WordPress Popup Plugins


In your face.”. In this post, we'll take a look at some WordPress popup plugins to help you create beautiful popup boxes that will grab your visitors’ attention and increase conversions. What to look for in a WordPress Popup Plugin. Bloom Email Opt-Ins.

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How to use an Event App to Capture Leads and Get Some Attendee Love

Modern B2B Marketing

Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. While event apps have become pretty standard for professional events, they’re rarely used for lead capturing – and that’s a shame.

9 Lead Generation Mistakes Marketers Need to Stop Making


For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way


Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite. This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? What is a Lead?

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. at Mandalay Bay in Las Vegas. SunPower - SunPower’s campaigns resulted in 55.6%

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


There are two types of bounces, hard and soft, both of which are defined later in this glossary. Bulk Mail - Large scale email marketing sends in which the same content goes to a large group of people. You can read more about compliance in our post about marketing laws.

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9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have


Lead magnets are an effective technique for gaining a prospect's contact information. The most successful lead magnets offer an irresistible and instant reward to your visitors and the mini ebook certainly ticks that box. In this situation I would recommend producing an Ultimate Guide.

How to Use Quizzes to Ramp Up Your Lead Database

Modern B2B Marketing

Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! They are visual, fun to take, and can be a great lead generation tool. Drive Traffic and Leads from Events.

41 Best Lead Generation Tools of 2018


There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. All you need is Google Analytics for Leadfeeder to tell you who visited your site in the last 30 days.