Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter.

Landing Pages 153

Landing Pages Best Practices Design Lead Capture 153

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

FunnelEnvy

DECEMBER 26, 2023

Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. However, many B2B websites suffer from poorly designed landing pages. Poorly designed pages have unclear calls to action, lack relevant information, and are visually confusing. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Is it necessary to add client information on the landing page or can I add social proof on that page? Are landing pages used in email campaigns only?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

Zoominfo

FEBRUARY 12, 2019

Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. What is lead management? 7 Tips for Improved Lead Management.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. 2) Like Gating.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Zoominfo

FEBRUARY 12, 2019

Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. What is lead management? Personalize your lead capture process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Hubspot

JULY 22, 2020

When things are uncertain, refer to these tips to grow your client base and develop lasting strategies that will support your business. For more resources, check out some of these branding strategies and tips. ArchiMedia's team created CTAs, landing pages, forms, and analytics to refine lead capture.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Hubspot

MARCH 27, 2023

Pro tip: HubSpot’s Ultimate Guide to SEO in 2023 will help you get started with — or fine tune — your strategy. Perfect your landing page. You’ve done the hard work of attracting visitors to your website, but you have a short amount of time to capture the visitor’s attention and inspire them to take action.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Adobe Experience Cloud Blog

JUNE 4, 2018

To make it easier to digest, I’ll separate the types of emails I send on a regular basis into the following five categories: Lead Captures. Lead Captures. Keep it simple but add an image to capture attention. You want to capture them from the email and get them to reply back to you. Selling and Giveaways.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

SnapApp

SEPTEMBER 2, 2015

Instead of needing to completely flesh out the pros and cons, a simple email forward with the results can tip the scales at the end of a buyer’s journey. Transparency Builds Trust. Calculators offer a transparency that builds trust, not only in B2B but in B2C marketing, too.

Lead Capture 48

Lead Capture Lead Scoring Lead Ranking Budget Programs 48

Optinmonster

AUGUST 17, 2021

In this article, we’ll share 7 lead generation strategies that will take your sales figure to the next level. How to Generate Leads: 7 Expert Tips. Many of the tips below involve getting new leads by capturing email addresses. 6) Create Visually Appealing Landing Pages .

Lead Scoring 86

Lead Scoring Lead Ranking Generation Webinar Metrics 86

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing.

Marketing Automation Services 109

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 109

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

OCTOBER 11, 2011

The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average.

Landing Pages 28

Landing Pages PPC Paid Search Agency Conversion Rate 28

Only B2B

SEPTEMBER 12, 2019

Create CTA And Landing Pages Create CTA and landing pages that can entice a lead. Create A Detail-Oriented Lead Capture Form. For email lead generation, the design and the length of the form should be long or short, depending on the industry you are creating the form for. Must Read: 1.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67

LeadSquared

MARCH 1, 2016

To help you put this nugget of wisdom to good use, here are 7 actionable marketing automation tips to get the most out of your software : 1) Experiment different channels. A marketing automation platform can help you automate nearly every channel of lead capture. 2) Engage with active and inactive leads.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Lead Scoring Software 52

Lake One

JULY 20, 2023

Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers. Test a new lead capture approach, like using an iPad and a simple form to collect information. Speaking on a panel? Start small and build from there. Your sales team will thank you.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Optinmonster

APRIL 22, 2021

For non-WordPress users, you can create and run lead capture contests with ViralSweep Giveaway Contests. We’ll show you how to create a dedicated signup landing page next. Create a Signup Landing Page. A dedicated landing page for email signups is one of the best ways to capture emails.

Landing Pages 83

Landing Pages Intent Banners Template 83

Hubspot

NOVEMBER 29, 2010

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form. Don't distract them!

Landing Pages 28

Landing Pages Ad Exchange Adwords Conversion Rate 28

Hubspot

JUNE 26, 2019

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you've created a fantastic, high-converting landing page, your hard work isn't done. Well -- what do you do with them? Custom fields.

Lead Generation 76

Lead Generation Sales Qualified Leads Tools Generation 76

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Hubspot

JUNE 27, 2018

Closely Tie Emails to Landing Pages. This first tip should come as no surprise, but given the recent rollout of the General Data Protection Regulation (GDPR) , it bears repeating. Your email pixel width is a critical component of its lead-capturing ability. Closely Tie Emails to Landing Pages.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips. When users click the overlay they can be sent to website or landing page. Video Landing Page.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Lake One

APRIL 23, 2020

Pro Tip : It’s a good idea to test your email internally, prior to sending your full list to confirm the personalization tokens rendered in the copy as intended. Marketing Automation for Lead Generation. Marketing Automation facilitates lead capture and lead generation most commonly through forms and landing pages.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. But it isn’t just an effective way to capture—and keep—your visitor’s attention.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

SmartBug Media

JANUARY 29, 2019

Note: Although this content is more suited to organizations hosted on the HubSpot CMS, some of these tips and descriptions will be useful to any CMS-hosted website. A pop-up form ( as defined by HubSpot ) is a way to create lead capture forms that engage new leads who are visiting your website. What Is a Pop-Up Form?

Industry CMS 75

Industry CMS Hubspot Banners Landing Pages 75

Hubspot

JULY 15, 2018

Follow these 10 tips. Shorten Your Lead-Capture Forms: Think that 20-field form just might have something to do with the low quantity of leads you're generating? Remove Top/Side/Bottom Navigation: If prospects make their way to your landing page, don't you want to keep them there?

Online Lead Generation 46

Online Lead Generation Lead Generation Sales Qualified Leads Generation 46

Sprout Social

JULY 7, 2021

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). Email marketing and landing page tools (ActiveCampaign, Klaviyo, Mailmunch). SEO (Ahrefs, SEMrush).

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Scoop.it

DECEMBER 28, 2021

Make Lead Capture Customized. To optimize your lead management, you need to ensure you’re collecting the proper data when you convert the lead. Create different forms for different lead capture portals, such as a webinar or a free trial landing page.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Unbounce

APRIL 14, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience. ActiveCampaign.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Hubspot

MARCH 12, 2019

They integrate smoothly with your existing marketing stack, so you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns. Formisimo isn’t lead capture tool, but it helps you optimize your lead generation forms. Fields Before Submission. Field Times Report.

Lead Generation 100

Lead Generation Tools Generation Leads 100

SmartBug Media

FEBRUARY 11, 2021

This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. Pro Tip: Before you connect your domain, check your URL’s structure, verify you have access to the CNAME records in your DNS provider , and make sure you have your SSL certification. Content offers, like e-books.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105