LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. 2) Like Gating.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

LeadSquared

MAY 29, 2013

Step 1 (c): Create Ad Copy and Specify Landing Page. Once your customer clicks on your ad, they will be directed to another page. This could be a standalone landing page or even the LinkedIn profile of your company or a discussion page regarding the same.

Linkedin 52

Linkedin Paid Search Agency Ads Generation 52

LeadSquared

JULY 22, 2014

Once you get the hang of it, you should go for CPM optimized for website conversions. Since these are lead generation ads, you would choose website conversions as goal. However, if you are running your right column ads, then always go for CPC, not CPM. Can I draw a direct co-relation between lead generation and revenue?

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

LeadSquared

SEPTEMBER 12, 2013

Some very interesting queries were made and some important questions have been compiled below as FAQs & tips. Are Facebook ads helpful for B2B lead generation ? Several B2B companies have successfully used Facebook ads to their advantage for lead generation. Here are a few tips: ‘Custom’ize your audience.

Cost Per Click 52

Cost Per Click FAQ Facebook Webinar Metrics 52

Hubspot

FEBRUARY 27, 2019

In this section, we walk through how to set up a campaign and build your ad(s) — plus some best practices and tips for each. Under those themes, the available campaign objectives are: Website visits will drive traffic to your website and landing pages. When deciding between CPC and CPM, think about your end goal.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

LeadSquared

APRIL 5, 2016

If your conversion ratio is really bad and you are not getting any conversions, maybe you should work on the landing page or on your website. How is the goal of lead capturing and transaction based, different? Can we have different landing pages for different ad groups? How do topic targeting options work?

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52