Webbiquity

APRIL 13, 2022

Understand the context behind keywords. One key part of understanding your target audience is identifying the keywords they are most likely to use in search. The intent behind these keywords will likely differ from consumers performing similar searches. Many of the keywords you target won’t look like B2C SEO keywords.

SEO 299

SEO Marketing Websites B2B Marketing & Strategy 299

Zoominfo

MARCH 17, 2021

Embrace Keyword Rankings. To solve the particular problem, you should conduct keyword research. Keywords are short phrases consumers commonly use to find something specific online (i.e. copper baking pans,” or “data privacy software”). Instead, rank for keywords related to the solutions you provide.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

JUNE 26, 2023

As a result, most companies need to invest in expensive hardware and software to get the best out of AI. Before opting in to using software that offers amazing AI promises, discover what it wants from you in return. For example, content can’t just have keywords. You need long-tail keywords with natural and strategic placement.

Marketing AI 269

Marketing AI Ethics Long Tail Marketing Opt-out 269

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. See Existing CTR For Keywords & Pages . What is Google Search Console?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Create content that addresses local needs and interests and includes location-based keywords.

Optimization 171

Optimization FAQ Mobile Marketing Keywords 171

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Webbiquity

MARCH 30, 2021

Live chat software can boost your lead generation efforts significantly. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. Ensuring Alignment of Marketing and Sales.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 98

Keywords Paid Search Agency Google Ads 98

KoMarketing Associates

APRIL 1, 2020

For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages. Community Involvement.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! It’s easy to see why search dominates the long-tail concept, though.

Long Tail Marketing 110

Long Tail Marketing Case Studies Case Study Studies 110

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

DAGMAR Marketing

DECEMBER 28, 2023

We Discovered How ChatGPT Can Help Simplify the Creation of PPC Campaigns ChatGPT is artificial intelligence software that consists of a large language model, which enables its users to insert a prompt, and it will generate a response. Estimate search volume to determine how competitive each keyword would be to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. Here are a few key features that help the best software tools stand out from the rest: The Right Media Channels. Keyword Targeting and Optimization.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords. Keywords Rely on “User Intent”.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. No more having to glue together exports from free or paid softwares and toolbar extensions! Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. People have lots of choices.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Brightedge

FEBRUARY 16, 2021

Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. Google systems were previously matching search terms with keywords found on a page but BERT models understand words in different use cases.

Google 125

Google Long Tail Marketing Keywords FAQ 125

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 67

Keywords Top of Funnel Paid Search Agency SERP 67

Launch Marketing

DECEMBER 14, 2022

Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Did they search more generic, broad keywords? Did they search long-tail, specific keywords? These are distinct metrics in showing what was most popular among your audience and what was not.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

NuSpark Consulting

MARCH 5, 2017

Supercharge long-tail keywords. Review your seed keywords (1-2 keywords in the query), and expand them with longer-tail versions; those with 3 or more words in the query. Many competitors jack up the price of clicks by bidding high on seed keywords. Add more negative keywords. Lower Your Bids.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Sales Engine

SEPTEMBER 18, 2015

Not to say that keywords and backlinks aren’t important because they still play a big role in helping Google figure out what that page is about. For example, the keywords that you use in your page title, URL, headlines (H1 tag), and occasionally throughout the content are still relevant. Here's where keywords can be important.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Vision6

JANUARY 19, 2021

You don’t always need to invest in complicated software. What keywords and themes set this content apart? Track titles, keywords, meta-descriptions, and CTAs. If you’re going to install small business software , take time to research the right product for the job. Let’s dig in. Now, use this knowledge.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Paid media can help you compete for keywords that are valuable to large top-of-funnel audiences.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Fount Media

OCTOBER 11, 2021

The best you can do this is by choosing to add long-tailed keywords to your content. Before optimizing your content, you need to do complete keyword research so that you can lure the right crowd fit to avail your services. Let us say – your b2b business specializes in providing softwares to b2b companies.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

SalesIntel

AUGUST 7, 2023

That is, marketers must optimize their content to a more natural tone and queries, and when comparing SEO software options like Ahrefs vs Semrush , businesses can gain fresh insights into working queries. To do this, you can leverage advanced SEO software that will let you get fresh insights into working queries.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Martech

MAY 26, 2023

Let’s say you have a website visitor interested in your software solutions. Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. It helps you optimize your content for better search engine visibility and higher rankings.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Martech

NOVEMBER 10, 2022

If your content automation software is doing all the heavy lifting, SEOs will no longer have to waste hours of their time each week writing out detailed content briefs for content creators. This tool also uses NLP to suggest the most suitable keywords to use in your content. Highlight SERP features for every keyword.

Marketing Automation Services 83

Marketing Automation Services Automation Top of Funnel Work Management 83