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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. That’s where keyword research comes in.

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

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Search Engine Marketing and Optimization

QuanticMind

That got me thinking creatively about how we manage our keywords. If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. We are ready to bid and pay Google, Bing, and Amazon any amount to get our ads in the top positions for that keyword or set of keywords. We know that those queries/keywords, i.e. chocolate ice cream and strawberry ice cream, have topped our sales charts over and over again.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. What is SEM? Best SEM tools.

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Does PPC advertising help with branding? 10 tips for extending paid search growth by iMedia Connection. by Search Engine Journal.

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. 9 things you MUST know before you start any conversion rate optimization by Search Engine People.

Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? Search Engine Optimization, or SEO , is the process of getting traffic from the organic (unpaid) search results on search engines. Does SEO help PPC? Does PPC help SEO?

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. SEMRush is another competitive analysis tool that can be used for both SEO and PPC.

SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice SearchThe rapid advancement and proliferation of voice assistant technology are introducing exciting opportunities for companies in consumer-facing industries.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. What we do know is this: keywords are the lifeblood of paid search. PPC Keyword Value. You would look at it and say: “If we pause this keyword, how much will revenue decrease?

Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

SEM Optimization Techniques: Are You Overpaying Google? [eBook]

QuanticMind

In paid search programs, the levers you can pull to improve results come in many forms: landing page optimization , ad copy testing , program structure efficiency, automated workflow, and reporting functionality. The most powerful tool, though, is unquestionably keyword bids. SEM bidding optimization is the most significant way to achieve peak performance in paid search. Limitations in Today’s Paid Search Optimization Landscape.

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How to Solve PPC Keyword Cannibalization

QuanticMind

Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of PPC. That’s where PPC can help.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”. Organic search experiments can take weeks to show results.

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How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. How can you solve SEM’s biggest new challenge? Search engine marketing is complicated. All important concerns for day-to-day search-engine marketing. You’re probably also noticing that search engine marketing is getting harder. Search Engine Marketing / SEM bid adjustments Bidding Search

The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? You’d be surprised how much companies spend on PPC each month.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Many PPC managers today prefer to use manual bidding because it’s highly customizable. Keyword Analysis and Valuation.

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education?

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. It may be surprising, but Bing is a hugely overlooked opportunity for search engine marketers today. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Manage Your Bing PPC Account Separately.

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Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

One of the most important search engine marketing strategies is choosing the right keywords. Are you using these important SEM tools properly? As a search engine marketing pro, you’ve hopefully done your homework on keywords. Come to think of it, can you ever do enough when it comes to keywords, because keywords can be oh so fickle? Start with good keywords. Check your search triggers. A final word on keywords.

Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. Or that voice capabilities are well on their way to becoming a mainstay of paid search.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. Take a look at keyword performance as well as your ad copy.

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8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before. Google has made some key changes to the search algorithm that will impact how your ads will be displayed when someone is searching for your target keywords, most notably with impression share bidding and query level targeting. You can redistribute ad spend by bidding less on these keywords during that time.

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Apply Now for : PPC Marketing work from home job/internship at RIMSports

PPCRAO.in

For Job Seekers: Job title: PPC Marketing work from home job/internship at RIMSports Company: RIMSports Job description: include: 1. Run PPC campaigns and monitor paid search budget for our online Amazon business 2. Work on search engine.

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Apply Now for : Digital Marketing (PPC) work from home job/internship at RIMSports

PPCRAO.in

For Job Seekers: Job title: Digital Marketing (PPC) work from home job/internship at RIMSports Company: RIMSports Job description: include: 1. Run PPC campaigns and monitor paid search budget for our online Amazon business 2. Work on search engine.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Keyword Expansion. The first step to increasing campaign spend is to expand your keyword focus. Auditing the search queries report is the best place to look for new keywords to add to your campaign as it shows you exactly how people are searching for your business. Budget problems are a common issue in any search marketing program.

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3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. By utilizing SEO and PPC, you are pushing your competitors out of the most coveted spots in the search results page.

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How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. While the exact formula is a closely guarded secret, the key inputs include your max CPC, the ad’s Quality Score , search context (e.g. Reported on a scale of 1-10 (with 10 being the most desirable), landing page relevance and experience are two of the components taken into consideration, along with ad and keyword relevance and quality.

9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. How well your inventory selection matches product search intent and volume.

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Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.