7 Bing PPC Secrets That Expand SEM Beyond Google


While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Another major benefit of using Bing for SEM is lower competition. Manage Your Bing PPC Account Separately.

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Friend or Frenemy: the Synergy Between SEO and PPC


When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? Does SEO help PPC?

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance


If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations.

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13 More Bing Ads Secrets to Broaden Your SEM Coverage


Once considered a soft option for PPC advertising, Bing Ads now offers a wide array of opportunities for advertisers to reach their desired audiences and drive meaningful revenue. Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads.

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How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]


An SEM Success Story. Ready to learn how one of the biggest web companies in the world increased PPC revenue while simultaneously decreasing their CPA? In this Moz video testimonial, you’ll learn how to: Keep CPA from getting out of control in your various campaigns (Google, Bing and more). Find out how QuanticMind can help you slash your CPA while increasing revenue from PPC. Case Studies PPC bid adjustments Performance and Growth

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The Ultimate Guide to Accurate PPC Forecasting


Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. PPC optimization involves auctions.

The Ultimate Guide to PPC


As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche. PPC-Related Terms You Should Know. Best PPC Platforms.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right.

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PPC Automation: Why and How to Implement It


PPC Automation: Why and How to Implement It” is a guest post written by Tim Ferguson, a writer and editor of Marketing Digest. Perhaps you have not started using PPC ads yet. PPC ads are designed to help you reach your targeted audience wherever and whenever you want to reach them.

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The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy


Throughout the past few years, as a relentless wave of new digital technologies continue to push the boundaries of how brands market their services, PPC advertising has become the most effective tool in a marketer’s arsenal for reaching potential customers at the right moment across multiple channels and devices. If your current PPC program is dipping below expected ROI targets the good news is that no account is perfect. Profit Maximization, CPA, Brand Presence, etc.).

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PPC Budget Forecasting on the Fly


We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Potential CPA: potential cost/potential conversions. The post PPC Budget Forecasting on the Fly appeared first on Fathom. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc

Why PPC Automation Technology is the Future of Paid Search


As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. That makes it hard to keep up with new ways of approaching SEM every year. One big shift has been an increased interest in PPC automation technology. But PPC automation tools aren’t just the latest trend. More businesses are investing in PPC automation technology than ever before. What Can PPC Automation Technology Do?

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Top 10 PPC Trends for 2020


Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

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Search Engine Marketing and Optimization


However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). These publisher optimization tools and best practices like “Estimated first-page bid recommendations” and “Smart bidding” end up increasing our CPA and thinning our margins on those top keywords. This eBook – SEM Optimization Techniques: Are You Overpaying Google? We all have thousands of keywords in our SEM PPC accounts.

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique


Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. Is this thing Google is talking about the same thing you’d expect for the core methodology for PPC bid optimization? Presently, it helps to describe this SEM bidding optimization technique. Plus, it discusses some of the blockers and limitations to fully optimized PPC bids.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale


PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC. Most PPC managers today understand the value of audience targeting as part of Adwords bidding strategies. The post How to Use Audience Bid Modifiers to Drive PPC Performance at Scale appeared first on QuanticMind.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric


At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. If your goal is to hit a CPA of $20, conversions would be a part of your optimization metric. By employing this tactic, you’ll achieve the same number of sales, but at a lower price, ultimately improving your CPA with the same sales volume. Profit Maximization, CPA, Brand Presence, etc?) Why is My PPC Performance Bad?

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Data-Driven Attribution and SEM [ebook]


Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. With this in mind, we’re proud to announce our new ebook: Data-Driven Attribution and SEM: A Practical Guide for Using Deep Funnel Data to Drive Profitable Acquisition , designed to help marketers use data beyond acquisition to improve volume, quality, and efficiency of lead capture.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues


In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues. One of the biggest reasons for missed goals in PPC performance marketing is low-quality data. Manual bidding is no longer a default strategy in PPC performance marketing.

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5 Simple Steps to Develop an Effective PPC Strategy


Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Your PPC Strategy Checklist.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value


Should you be focused on keyword revenue-per-click in your PPC campaigns? Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value. They’re obviously worth quite a bit, and qualitatively and quantitatively are one of the most reviewed areas within SEM ad campaigns. Using Keyword Value in Optimizing PPC Bids.

Why is My PPC Performance Bad? Part I: How to Identify Root Cause


By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. After doing a quick cost-benefit analysis to determine whether or not you can make a comfortable living by leaving your job right now — and realizing you can’t — you are now tasked with figuring out why Return on Ad Spend (ROAS) dropped so significantly, and ultimately why your PPC performance is suffering.

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Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift


How did industry leader and e-commerce frontrunner Rosetta Stone use cutting-edge data science and machine learning to lift revenue +40% and conversions +50%, while cutting CPA in half? Read on and get the full PPC details in our Rosetta Stone customer success story. Overall CPA: reduced 50%. How can you use the power of data science and machine learning to massively lift your SEM and Google Shopping programs?

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17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Related Content: 10 PPC Trends You Can’t Ignore in 2020. PPC best practices. How to Gauge the Success of Your PPC Campaign.

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5 PPC Mistakes You’re Probably Making in Your Campaigns


What’s one thing that all PPC marketers have in common? Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. Want to know if you make the PPC grade? Recap: 5 common PPC mistakes.

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Seven Expert Search Engine Marketing Guides


SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Dynamic Landing Pages by PPC Hero.

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss


If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you.

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B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) There is no ability to do that with PPC! ONE COMMENT ON B2B Hubs Or PPC?

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Best AdWords Tips and Tactics of 2009, Part 2


Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. Tags: Search Engine Marketing AdWords Qualified Professional AdWords Quality Score Austin Rachlin Bred Geddes Craig Danuloff Emel Mutlu Emily Williams Google AdWords Inside AdWords Permutator PPC Hero Ron Jones Search Engine Land Search Engine Watch SEM Trevor Claiborne

Best of 2007: Articles and Blog Posts on SEM


Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. PPC Outsource or In-House? Rules of Thumb by The Rimm-Kaufman Group In this post, blogger George Michie lays out a complex process for determining whether your company is best served by keeping search marketing in-house or outsourcing to an SEM agency.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display


8 Hidden PPC Reports to Find Out” by Aaron Levy. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. It’s recommended that this targeting type be combined with other targeting types for those with CPA or budget goals. Therefore, they aren’t ideal for campaigns with strict CPA goals. 8 Hidden PPC Reports to Find Out

CMOs You Should Watch in 2013


Poirier is a thought leader in PPC, CPA and SEM optimization. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.

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Big List of Digital Marketing Acronyms


CPA = Cost-Per-Acquisition/Cost-Per-Action. PPC = Pay-Per-Click. SEM = Search Engine Marketing. How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge.

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The Big List of Content Marketing Acronyms


CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution


To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS). Monitor your test – While running tests, Google recommends avoiding major changes and keeping ads, CPA targets and budgets “steady” to observe long-term effects. SMX West 2017: Day 3 – Audience Targeting, PPC for Brands, Testing and Optimization.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. PPC : Pay Per Click. CPA : Cost per Action. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.

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Best of 2008: Search Engine Marketing


Is there SEM life beyond AdWords (and if so, where?)? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns.