Zoominfo

OCTOBER 28, 2020

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

SEPTEMBER 7, 2021

“Small data is big data which has been connected, organized, and packaged by complex algorithms in order to appear easy and actionable for humans ,” wrote Riccardo Osti, CEO at Wonderflow, which sells customer analysis software. Big data, buyer intent signals, and small data don’t exist without each other.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. Software isn’t cheap.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Top Rank Marketing

OCTOBER 17, 2023

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Registration processes can capture intent signals, offering precious nuggets of information for more tailored follow-ups.

Webinar Metrics 139

Webinar Metrics Forrester Top of Funnel Research 139

SalesIntel

APRIL 25, 2024

For example, if a large freight transport company is considering switching its payroll solution, it’s unlikely the company will abandon its existing payroll software overnight. A major decision like this will take months (or, more realistically, years) of planning before a new software solution is onboarded.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. In reality, automation technology replaces any manual and repetitive process done by a human with a consistent, software-assisted action.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. In reality, automation technology replaces any manual and repetitive process done by a human with a consistent, software-assisted action.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Brightedge

JUNE 10, 2022

No more having to glue together exports from free or paid softwares and toolbar extensions! Example From Intent Signal, Bright Edge’s On-Site Optimization Engine. Intent Signal is BrightEdge’s feature for identifying ranking opportunities in existing content.

SEO 111

SEO Research Enterprise Management Tools 111

Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

Top of Funnel 104

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 104

KoMarketing Associates

FEBRUARY 27, 2017

million intent signals related to “marketing email.” This topped the list of keyword signals identified by True Influence. Other popular intent signals were “online video marketing” (5.52 million), “marketing management software” (988K) and “marketing automation” (441K).

Segmentation 120

Segmentation Positioning Email Marketing Intent Signal 120

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

APRIL 30, 2024

Technographics: Knowing the technology stack and software of your target companies allows you to tailor the messaging that aligns with their compatibility and integration capabilities. Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure , and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Let’s start with a reminder: CRMs have a purpose. Yet there are some professionals out there that don’t take that statement as true. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. It includes information about software, hardware, or IT infrastructure, offering valuable context for targeted sales or marketing approaches.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

APRIL 15, 2024

Suppose you run a software development company. Consideration Stage: Segment Audience: Intent data allows you to segment leads based on their level of interest and engagement, enabling you to tailor messaging and content to their specific needs and preferences. For example, highlight your most popular services or industries.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Suppose you run a software development company. Consideration Stage: Segment Audience: Intent data allows you to segment leads based on their level of interest and engagement, enabling you to tailor messaging and content to their specific needs and preferences. For example, highlight your most popular services or industries.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

JULY 20, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. A tech stack is the collection of software, IT infrastructure, and application programming interfaces (APIs) that a business uses to get its day-to-day work done.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data takes the guesswork out of your sales and marketing approach. It allows you to offer content based on lead intent signals and triggers.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Madison Logic

MAY 15, 2024

Grow with Them with Better Intent Signals from Madison Logic Pre- and post-sales data is vital to understand how to retain customers—and how to expand with them. As they complete onboarding in the early stages of retention, you want to continue paving the path toward mastery with your product.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Engagio

AUGUST 15, 2023

Perhaps the most significant flaw with retrofitted B2C ad tech is that it can’t tap into the holy grail of B2B targeting data that uses real-time B2B intent signals to prioritize the IPs and cookie IDs to use within each account. In other words, wasteful spending. Without this, IP-based targeting is all you get.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. For example, prospects may reach a point in your nurture campaign where they are showing interest and intent signals, and that may be a better time to switch to personalized demos and follow-ups.

Lead Generation 120

Lead Generation Generation Leads Lead 120

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Some last thoughts and marketing / martech-salestech takeaways before we wrap up?

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Zoominfo

AUGUST 3, 2022

Consider a CRM software company — here are some examples of key triggers for companies in their focused TAM to pay attention to: Researching topics like customer engagement, customer retention, or customer experience. It may seem overwhelming, but there are some actionable steps you can take to better understand your TAM.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Leadspace

SEPTEMBER 17, 2018

There’s another reason why intent data is hard to leverage — one which will sound very familiar to anyone who’s carefully observed the rise and fall of “Big Data” hype: there’s simply too much data out there to make sense of it all. Context is key. To do that, you need accurate, relevant underlying data.

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Pairing downstream intent data with CRM . However, it’s important to remember that not all intent data is created equal.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Porch Group Media

NOVEMBER 29, 2022

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. Todd: Because of Porch and the software they offer, we get these rich signals from moving individuals in real-time.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Demandbase provides insights into contacts, company details, and buying signals. Key features: Technographic data insights on software, tools, and frameworks being used at targeted accounts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Demandbase provides insights into contacts, company details, and buying signals. Key features: Technographic data insights on software, tools, and frameworks being used at targeted accounts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Porch Group Media

NOVEMBER 16, 2022

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. Todd: Because of Porch and the software they offer, we get these rich signals from moving individuals in real-time.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52