Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

FEBRUARY 11, 2024

Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Tools Large companies need multifaceted email marketing software. Why Invest in B2B Lead Generation? That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. It includes information about software, hardware, or IT infrastructure, offering valuable context for targeted sales or marketing approaches.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Porch Group Media

NOVEMBER 29, 2022

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. Todd: Because of Porch and the software they offer, we get these rich signals from moving individuals in real-time.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

Tell us a little bit about the advantage of the first-party data that V12 offers in this homeowner journey and how that really supports driving those signals and purchase intent. Todd: Because of Porch and the software they offer, we get these rich signals from moving individuals in real-time.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Binary Demand

MARCH 26, 2024

Once you have a clear picture, you can start uncovering their buyer intent signals. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. This complexity can reduce analysis accuracy and hinder personalization and lead intent qualification.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Aberdeen

JANUARY 28, 2019

“Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. The above blog post is, at face value, a 100-word article containing a chart.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

“Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. The above blog post is, at face value, a 100-word article containing a chart.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

“Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. The above blog post is, at face value, a 100-word article containing a chart.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. For example, sales teams can utilize TrustRadius downstream intent data to uncover insights into how best to position themselves.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Aberdeen

AUGUST 26, 2019

Every software vendor wants you to believe one thing—that their solution is all it takes to eliminate your biggest problems. But the reality is that any piece of software is only as good as its users. Just because Salesforce gives you everything you might need to organize customer and prospect data doesn’t mean the software is perfect.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Valasys

MAY 1, 2020

According to Michael Iaccarino, Chairman and CEO of Infogroup, the combination of Infogroup’s data assets and new intent signals enables them to seamlessly target the decision-makers at several in-market business locations. About Infogroup.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Madison Logic

JANUARY 13, 2022

“With the recognition of our strength in today’s dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle.”

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

NetLine

APRIL 11, 2023

But remember what we learned from last year’s report: Popularity ≠ purchase intent. Last year’s research revealed that White Paper registrations were a greater indication of a user being in the later stages of a purchasing decision. Did we mention that Webinar registrations are a high-intent signal? more Webinars.

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

FEBRUARY 15, 2019

He also explores the lead scoring use case for AI, which uses B2B prospects’ intent signals and stage of the buyer’s journey to determine the quality of the lead and likelihood of a purchase. Sales Intelligence Software Market 2019. Kardon introduces Megan Wharton, an AI sales program who qualifies leads.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Aberdeen

MAY 30, 2019

Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Aberdeen

FEBRUARY 8, 2019

As it turns out, two of the predictions define what we now call intent data-driven strategies. He predicted automated promotional offers, saying “Software knows when you’ve booked a trip and uses that information to suggest activities at the local destination.”. I See Science in Your Future, Marketer.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

SalesIntel

JANUARY 19, 2022

Invest in software that will ensure that you are only responding to qualified leads and real people. Buyer Intent Data. Intent data will help you increase your ROI by showing you who is already in the market for your solution.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Valasys

MARCH 14, 2019

For the purpose of enhancing the effectiveness of AppointmentBase; InsightBase – True Influence’s intent signal monitoring software – pinpoints individuals and accounts that are actively researching the products and services of a company. This will indicate clear purchase intent.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

Madison Logic

OCTOBER 11, 2022

These signals are combined to provide marketing and sales teams with intelligence on the organizations that may be interested in additional information about a solution as they perform in-market research. . This type of intent data can be highly predictive of purchase intent. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

FEBRUARY 8, 2019

Grant pointed to the sheer volume of marketing solution vendor websites touting their AI, machine learning, and predictive analytics-fueled martech that promises to enable clients to identify intent from intent signals and / or use those signals to personalize messaging. “If So, Does It Get Smarter on Its Own?

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services Allocation 40

Aberdeen

FEBRUARY 7, 2019

B2B telecommunications provider Mitel faced a pivot at the time of filming; the industry was moving away from traditional communications setups and migrating toward the Cloud, service-based solutions, software, and voice-over-IP technology. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

PureB2B

JULY 7, 2022

Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads. This can come from first-party sources (customer purchase history, website activities, previous conversations, etc.) 55% of sales leaders are using intent data to grab in-market leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Intent signals come from a variety activities. That action of putting an item into the cart shows clear purchase intent.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. You already understand the need for a sales intelligence software and stand at a key juncture in your growth journey.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Single Grain

APRIL 25, 2023

Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties. The four types of user intent: Informational: The user is looking to learn about something or solve a problem.

Paid Content 52

Paid Content Paid Search Agency Top of Funnel Google 52

Aberdeen

MARCH 15, 2019

In the case of BI and Analytics vendors, I imagine that the target accounts thus selected tend to come from the Software and Technology, and Finance and Insurance industries. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. resembling that of past customers.

Intent Data 40

Intent Data Intent Marketing Management Classified Ads 40

Aberdeen

FEBRUARY 5, 2019

Best-in-Class organizations are 71% more likely than All Others to automate QHSE with software or SaaS. Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. The Numbers: Manufacturer Buyer Intent in Machine Learning.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40

Inbox Insight

NOVEMBER 23, 2022

Analytics software can help you identify trends and patterns so you can adjust your strategy accordingly. If a potential customer has downloaded just one piece of content it may not be a purchase intent signal so you may want to enroll different leads into specific nurturing programs based on their attributes before you pass them to sales.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97