Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

MAY 27, 2019

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). Source: SiriusDecisions). of the total sales closures are completed by a salesperson.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Martech

SEPTEMBER 24, 2021

Firmographic data: Provides quantitative business information, including vertical market, company size and number of locations, number of employees, annual revenue and growth. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. I ncreased marketing ROI.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Engagio

NOVEMBER 14, 2023

The term was coined in 2004 by the ITSMA, which originally emphasized the notion of treating each account as its own distinct market — a concept that delivers significant ROI at accounts worth millions of dollars a year. This laid the groundwork for what would become account-based marketing (ABM).

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Make Customer “the King”: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

JUNE 4, 2019

This is the portion of the content that changes dynamically based on the “intent-data” of the prospects researching on the website. (Source: business2community.com). Integrating personalization into content strategy gives rise to dynamic content. CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

6sense

DECEMBER 9, 2021

We do that by picking up on hard-to-detect patterns and using natural language processing (NLP) to parse out the signals and derive insights on advanced technographics, market intel, and contact data. Instead, AI and Big Data plow through millions of data points to recommend the next best action.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Valasys

JUNE 12, 2019

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

SalesIntel

MARCH 22, 2023

Firmographic data can be used to segment your audience based on their specific business needs and challenges. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

MARCH 6, 2020

Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us to unravel the trajectories to perennially healthy sales pipelines & optimize your marketing ROI. The post 4 Perils of Decoupled Data Regulation & Customer Experience appeared first on Valasys Media.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

SEPTEMBER 27, 2019

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

DECEMBER 16, 2019

This fetches the marketers a positive ROI from their marketing endeavors after a while. Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Promoting Cross-Functioning between Content & other Marketing Strategies: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

APRIL 15, 2020

Employing effective lead nurturing strategies not only help you boost ROI and consolidate your branding endeavors but also helps you with a better omnichannel reputation management framework and having an upper hand over your competitors. Read more on How to Assimilate Competitive Benchmarking in Social Media.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Valasys

OCTOBER 11, 2019

Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy. Better Close Rate : .

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

AUGUST 27, 2019

The collection of the intent data of the prospects further helps the marketers in optimizing their email marketing campaigns by creating highly-tailored & intelligent pieces of content. GDPR has set clear guidelines for marketers on how they should behave, putting the interests of their customers first.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 29, 2019

As the Internet of Things (IoT), automated marketing devices for capturing intent data & the technics of artificial intelligence & machine learning-based algorithms are evolving, voice search can expand the realm of B2B intent data & can make intent-based targeting more precise. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

JULY 12, 2019

Automation – Marketers should question whether automating some or a portion of their daily manual routine can help them in optimizing their ROI & in reducing the cost on their manual labor.

Cost 40

Cost ROMI Optimization B2B Marketing 40

SalesIntel

APRIL 16, 2021

Psychographic. It can also boost go-to-market strategy ROI, create relevant messaging, test pricing options, and discover new and more effective advertising opportunities. Psychographic customer segmentation. Psychographic customer segmentation can help you: Identify customer pain points and address them. Firmographic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Valasys

OCTOBER 29, 2019

With the expansion of digitized landscape, data-driven decisions are paramount to drive business growth. The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. Learn more on: How Intent Data Analysis Helps B2B Companies Boost ROI.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

Zoominfo

MAY 5, 2021

Then, less than ten years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.”. Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Zoominfo

MAY 5, 2021

Then, less than 10 years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.” Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Heinz Marketing

AUGUST 5, 2021

Find expansion opportunities by monitoring intent and engagement by product line. Measure the impact and ROI of every interaction across Sales and Marketing with attribution. We are able to have a PPC strategy based on intent data that we are receiving from the Terminus platform. Reviews/rating: G2 Rating: 4.3 / 5.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. However, not all types of data will work in this situation.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

JANUARY 24, 2020

In order to scale up your sales ROI & provide constantly engaging high-quality content, your content marketing needs to be strategic & S-M-A-R-T (Specific, Measurable, Achievable, Realistic & Timely). The following are some tips to help marketers make an efficient content pipeline to scale-up their sales revenues: 1.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Valasys

AUGUST 20, 2019

According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. The prospects can be segmented into diverse segments based on their demographic, firmographic, psychographic, technographic, ‘fit-data’ as well as data from their diverse research methodologies & their past buying behaviors.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

NOVEMBER 4, 2019

The benefits of content personalization for B2B marketers are numerous, all leading to improved Return on Investment (ROI) and begin as the customers are served with personalized pieces of content across omnichannel.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 17, 2020

An effective way to use content marketing to acquire precious external business information is to research the demographic, firmographic, technographic, psychographic and other details about specific organizations. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

JULY 9, 2019

In the survey, 48% of the marketers termed ABM initiatives beneficial for getting the maximum out of their marketing endeavors, while 33% of them considered its value as a tool for streamlining the customer acquisition process & 32% associated ABM endeavors with a clutter-free pathway to Return on Investment (ROI).

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49