Convince & Convert

MARCH 7, 2024

Here are a few insights and tips from the research study: Insight #1: Top GTM Priorities Strengthening marketing, sales, and customer success alignment is a top priority for over half of GTM team members surveyed and the most commonly reported area of focus overall. This report looks at the current tools used by GTM teams.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This marketing segmentation supports the development of targeted messaging and media plans for local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. ” Predictive analytics Predictive analytics has a long history. Here are some of the more common.

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

APRIL 17, 2024

NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites. 9 chatbot building tools to boost efficiency 1.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 110

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 110

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. On the other hand, insights draw actionable conclusions from data.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Keywords 99

Keywords Template Analysis Barriers 99

Anyword

MARCH 28, 2024

It fits seamlessly into your daily online activities, from Google Docs to social media platforms and even ChatGPT, bringing the power of advanced writing assistance directly to where you need it most. Elevate Your Copy with Predictive Analytics Leverage Anyword’s predictive analytics to transform your copy from good to great.

Guidelines 94

Guidelines Marketing & Strategy Analytics Social Media 94

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This is where your average social media management platform falls short.

ROI 62

ROI Organization Top of Funnel B2B 62

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 65

Social Media Template Work Management Marketing Management 65

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Markus Husemann-Kopetzky Score: 60.29 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Allocation 123

Allocation Barriers Lead Scoring Lead Ranking 123

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Before we get started, you’ll need to have Google Analytics set up on your site. This goal is achieved by producing insightful, innovative content that showcases expertise.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Uncover important insights about your audience. Let’s dig in. What is Instagram automation?

Automation 115

Automation Tools Work Management Marketing & Strategy 115