Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

SEPTEMBER 2, 2021

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus. More Time to Gather Insights. More Time to Gather Insights.

Zoominfo 52

Zoominfo Forrester Forecasting B2B Sales 52

Heinz Marketing

NOVEMBER 26, 2021

Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. Some popular CRMs are Salesforce, HubSpot Sales Hub, ActiveCampaign, Zoho, Pipedrive, Microsoft Dynamics 365 Sales, and more.

Account Based Marketing 114

Account Based Marketing ABM Sales Management Budget Programs 114

Zoominfo

JANUARY 27, 2022

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

Zoominfo 130

Zoominfo Deliverability Segmentation Sales Qualified Leads 130

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates. Free Trial 2.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Think about it — a totally mapped out persona that provides accurate and detailed information about what users actually want. At their worst (i.e

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. These detailed descriptors give a framework for marketers (and sales reps) to address specific challenges from prospects, attract them to your brand, and craft tailored messages. Analyze customer analytics.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. billion doing so, according to new analysis from ZoomInfo. Source: ZoomInfo. Source: ZoomInfo. billion estimate.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. B2B data is enterprise-focused information used to improve sales and marketing campaigns. They include special tools for uploading and managing data and dedicated account managers.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

SEPTEMBER 10, 2020

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Source: ZoomInfo. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Zoominfo

JUNE 4, 2018

Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. So, how can you manage ever-increasing expectations around marketing vanity metrics? On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

MARCH 17, 2021

More traffic means a greater likelihood of conversion, and possibly a sale. SEO takes time to show viable results, so make sure you implement various strategies that will speed up the process. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. Embrace Keyword Rankings. Engage in Guest Posting.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. If you’re not familiar, scripted social media is the process of using pre-written, well-vetted messaging as part of your corporate social media strategy. They’ll appreciate it and so will your prospects.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. These detailed descriptors give a framework for marketers (and sales reps) to address specific challenges from prospects, attract them to your brand, and craft tailored messages.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Marketing Interactions

AUGUST 15, 2021

The sales folks who answered the post leaned toward the feeling that their time was valuable, and they weren’t inclined to waste it on those not ready to buy. And, before you start yelling that you “have” to send everyone to sales, I’ve heard this antiquated notion shared by marketers in a variety of companies. Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Zoominfo

APRIL 12, 2016

The sales industry is caught up in B2B lead generation. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. Now, before getting defiant about your own sales techniques, note that this isn’t an attack on salespeople. The math just doesn’t add up.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Leads Lead 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. For optimal results, we suggest starting this process three to four weeks out.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. What Is a Sales Objection? How to Overcome Common Sales Objections 2.1 Is This a Sales Call?” Contents 1.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Zoominfo

JUNE 11, 2019

Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. So, how can you manage ever-increasing expectations around marketing vanity metrics? On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Outdated information (old job titles, changes caused by mergers and acquisitions, etc.) What is the impact of bad data on sales and marketing?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Their insights shed light on critical aspects that might give potential users pause before committing.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Zoominfo

DECEMBER 12, 2019

Great idea…unless you want to generate new leads and increase sales. Outbound campaigns are the key to growth in the B2B world, and every sales and marketing team has to leverage data to be successful. Your email address would also get tagged as “potentially dangerous” because it was on a list that contained a spam trap.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. For optimal results, we suggest starting this process three to four weeks out.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

DealSignal

NOVEMBER 9, 2022

Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts. Continue reading to learn more about this process. The process of collecting and verifying lead information is called lead enrichment. Account data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: A T-Shirt Design Mistake that Kills Your Sales.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

AUGUST 25, 2020

Time management is important to us. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use. Everyone wants to be efficient and productive. We write it on our resumes.

Product 221

Product Work Management Marketing Management Planning 221

Salesforce Marketing Cloud

JANUARY 18, 2024

What your process is matters.” Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. What you’ll learn: What is the sales process? Why is a sales process important?

Process 59

Process Ad Building Work Management Buyer Personas 59

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We announced the acquisition of Insent last month (now called ZoomInfo Chat ). It’s impossible to listen to every sales call, every support call, and every recruiting conversation.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Zoominfo

AUGUST 25, 2020

Time management is important to us. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use. Everyone wants to be efficient and productive. We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

Lead Liaison

SEPTEMBER 12, 2016

With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes. For example, If someone from a prospective company visited a businesses website, the goal is to find a good contact and push that information into Pipedrive. There’s more! How to Take Action.

Lead Liaison 48

Lead Liaison Marketing Automation Services Enterprise Management Leads 48

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We announced the acquisition of Insent last month (now called ZoomInfo Chat ). At ZoomInfo we talk of creating new possibles: achieving a goal and raising the bar.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

BenchmarkONE

JANUARY 25, 2023

Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. Most sales reps consider prospecting to be the toughest part of the sales process. So, how do you get your sales prospecting process bang on?

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Zoominfo

APRIL 27, 2022

Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. The following are common types of dirty data that negatively impact sales and marketing teams: 1.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100