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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

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We don’t need a social media ROI model

Biznology

.” Over the last few years, many in the social media space have been on a quest to find the perfect ROI model for blogs, micro-blogs, wikis, social networking, social bookmarking and other animals in the ever growing Social Business zoo. ” In a way, they are all right and all wrong at the same time. Digitization of knowledge.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Tactics include writing pitches to journalists and influencers to attain mentions in industry news and get more media coverage. Speech writing is a useful public relations tactic that you might use if your company holds press conferences and events or your employees speak at industry events. Do you specialize in a certain industry? ".

PR 95
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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. A wiki or a customer forum is another option. Compliance.

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Social Media is Simpler Than You Think

Webbiquity

Think about “listening&# in the broadest sense of the term, encompassing all of the things you do to keep abreast of what’s happening in your industry and your market. Tools for social media monitoring (listening) range from free ( Google Alerts , SM2 Freemium ) to low-cost ( uberVU ) to sophisticated ( Vocus , Cision ).

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Decentralizing Brand Authenticity: How Giant Companies Get Personal

Content Standard

Understanding “Agents” There are a number of industries that employ “agents” as a combination of frontline sales and customer service personnel. Brand authenticity at the enterprise level is a coordination and scale problem. So how should your marketing team tackle it? Image attribution: Ryan Tang.

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How to Get Better Marketing Talent

Hubspot

There are the measurable variables, like the cost of onboarding -- an average of over $4,000 per new employee, for most companies -- and expensive employee turnover in a number of industries. Even if someone isn’t looking into changing roles, digital marketing knowledge can be applied to a broad range of projects. Talent Show.