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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Don’t forget to check what’s popular in podcasts by using Podcast Notes. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. You can determine where to add your own two cents to a conversation as you stay on top of industry news. Image Source 2.

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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

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How to use podcasts to build relationships that turn to revenue

B2BMarketing.net

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. This marketing podcast is hosted by John J. Can’t Get Enough of Marketing Podcasts?

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. Douglas Burdett, host of The Marketing Book Podcast. Guidance is also included on how to align content with various stages of the customer journey.

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