Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase.

Paid Search Agency 99

Paid Search Agency ROAS Allocation Advertising Funnels 99

New North

JULY 26, 2024

Picture this: Your team is marketing a game-changing product and selling it to other organizations. But your target audience is inundated with ads. This is where B2B paid advertising comes into play — your secret weapon for reaching decision-makers and driving real business growth. Don’t worry, we’ve got your back.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

Marketing AI 125

Marketing AI Enterprise Management Work Management Lead Ranking 125

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Put simply, they don’t rent attention through ads. It’s marketing with a spine. It’s leadership.

Paid Content 102

Paid Content Brand Identity Branding Sample 102

SmartBug Media

MAY 2, 2022

Digital advertising and paid media can be a great way to supplement your inbound marketing efforts. Although marketing is not an exact science, the data and analytics gained from accurately tracking marketing —such as paid media campaigns—can greatly help your future marketing efforts become more accurate.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Paid Content 122

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 122

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. while maintaining our ROAS performance goal.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Lead Ranking 88

Lead Ranking Lead Scoring B2B Marketing Marketing Attribution 88

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Terms and Conditions 52

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money.

Paid Search Agency 170

Paid Search Agency Ads Google Cost Per Click 170

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52

Outgrow

MAY 8, 2025

EPISODE 227: Marketer of the Month Podcast with Jennifer Quigley-Jones Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Jennifer Quigley-Jones for our monthly podcast – Marketer of the Month ! Define and track ROAS and CAC metrics each quarter. Randy Rayess: Hi, everyone.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ads 52

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. In the past, tracking the ROI of a digital ad was similar to how billboards are still measured today–throw it up and hope for the best.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Single Grain

AUGUST 14, 2023

Managing Twitter (or X) Ads can be tricky for beginners. Because if you do not choose the right bidding strategy based on your campaign goal or don’t work on improving your ad score, you will end up paying more for your ads, leading to a reduced ROAS (return on ad spend). Work With Us What Are Twitter (or X) Ads?

Paid Content 98

Paid Content Twitter Paid Search Agency Advertisements 98

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. Display ads can take many forms such as – static, animated, rich media, text, or even audio. What is display advertising? What are display ads?

Display 98

Display Paid Content Advertisements Advertising 98

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media. Start selling directly on social media platforms. is a resounding yes.

Social Media 145

Social Media Top of Funnel Media Work Management 145

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? What is A/B Testing? the answer is no.

Paid Social Agency 94

Paid Social Agency Social Media Cost Per Thousand Media 94

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Hubspot

AUGUST 28, 2020

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Facebook Ads Bidding Strategy.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Unbounce

DECEMBER 4, 2021

Automated ad bidding is one of the most powerful tools available to digital marketers today, and thanks to machine learning, you can now harness its full potential. Not only will automated ad bidding help you make your campaigns more visible online, but it will also save you a bundle of cash along the way.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Unbounce

MARCH 30, 2021

Paid advertising is about to change in a big way. We reached out to digital advertising experts for a clearcut rundown of the what, why, and how behind the update—paired, we’d hoped anyway, with foolproof solutions to help you get ahead of it. Where it gets a bit sticky for advertisers is the people who opt out.

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Choozle

JULY 26, 2021

Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign’s performance and represent how effective it was in reaching specific goals. Jump to: Marketing qualified leads (MQL). Return on ad spend (ROAS).

Cost per Acquisition 98

Cost per Acquisition Lead Ranking Marketing Qualified Leads ROAS 98

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. Impressive isn’t it!

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Back in March, Sam’s Club introduced “in-club” (in-store) sales attribution for MAP advertisers. Why we care.

Advertising Agencies 98

Advertising Agencies Media ROAS Touchpoints 98

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

Linkedin 152

Linkedin Facebook Cost Per Click B2B Thought Leadership 152

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail. The importance of diversifying customer acquisition channels. There are over 4.1

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

AUGUST 17, 2021

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. ” – Ginny Marvin. ” – Brad Geddes.

Paid Search Agency 115

Paid Search Agency ROAS Case Studies Case Study 115

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

Paid Content 92

Paid Content Paid Search Agency Marketing Management Advertising Agencies 92