SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

JULY 1, 2021

With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing Automation Hacks in HubSpot. Abandoned cart.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

OCTOBER 7, 2020

To understand what the term "trading up" means, let's start with a scenario. In this scenario, you've "traded up" in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. Here, let's explore what trading up means, as well as what it means specifically for marketers.

Word of Mouth 98

Word of Mouth Lead Ranking Cross-Selling High Quality Lead 98

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

SmartBug Media

AUGUST 17, 2020

We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development. It Certainly Isn’t Free.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Marketing Insider Group

MARCH 13, 2023

While brick-and-mortar brands have embraced digital marketing trends, the same can’t be said for automating trade marketing operations. This is the top trade marketing pain point identified by Brand Regulator, a trade marketing automation (TMA) software solution for brick-and-mortar brands.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

SmartBug Media

SEPTEMBER 11, 2019

Gathering original source data is key to pulling closed-loop reporting in HubSpot. HubSpot now provides the ability for HubSpot users to update the original source property, which allows you to better segment your non-online contacts. a trade show, sponsored webinar, or third-party publication sponsored ads).

Hubspot 61

Hubspot Trade Show Account Based Marketing Paid Search Agency 61

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. In other words, she was what most corporate folks would call, a “jack of all trades”. But, as a pleasant surprise to her, so were many of her teammates at HubSpot.

Peer-to-peer 69

Peer-to-peer Work Management Hubspot Paid Search Agency 69

chiefmartech

SEPTEMBER 21, 2017

For many, I think they saw their own growth and the growth of a massively expansive martech landscape as an either/or trade-off rather than a virtuous cycle of “both.” But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

SmartBug Media

JUNE 24, 2022

With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on. With outbound marketing, you have to pay for the trade shows, TV commercials, billboards, and so forth, and you’re hoping the message reaches someone out of a mass audience.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. In the past, the main challenge of trade show marketing for B2B marketers has been measuring the success of their participation.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Martech

SEPTEMBER 22, 2023

Evaluating the continued use of third-party applications like Writer.com and Jasper when infused genAI capabilities are offered (at least in beta) by vendors like Salesforce and HubSpot. HubSpot is using OpenAI’s ChatGPT model. The directly embedded capabilities will force trade-off decisions.

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. In the past, the main challenge of trade show marketing for B2B marketers has been measuring the success of their participation.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Lake One

AUGUST 25, 2023

In fact, a study by HubSpot found that email marketing can generate an average of 5.8 HubSpot offers options ranging from a simple A/B test to multivariate testing. HubSpot also provides a Sequencing tool designed for one-to-one sales prospecting and allows you to create automated sales outreach sequences.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Christina Garnett , community builder and strategist, HubSpot. The vendor-agnostic part is tricky, of course. Travel is up.

Trade Show 119

Trade Show Vendors Barriers Conference 119

Hubspot

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. That‘s why we connected with some sales leaders for their takes on habits the most successful prospectors exhibit.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

SmartBug Media

AUGUST 17, 2022

Without even trying, you will likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? Identify Your INBOUND 2022 Goals.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

SmartBug Media

JUNE 1, 2022

If you’re looking for inspiration, here are a few examples of brands that are leading the pack in customer centricity: HubSpot. Ok, we’re a HubSpot Elite Partner so we’re biased, but Hubspot is a great example of customer-centricity.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Smashmouth Marketing

NOVEMBER 19, 2009

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Stay tuned.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. What Kinds of Websites Can You Build with HubSpot?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Confessions of a B2B Marketer

APRIL 26, 2023

He explains how to combine podcasting, trade publication relationships, and employee advocacy for extreme pipeline growth. hit 200k MRR? We get Jason to share his experience in the field and discuss lead generation strategies for large enterprise B2B companies (e.g. apparently lead gen is not dead!).

Lead Gen 52

Lead Gen B2B Lead Marketing Qualified Leads 52

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

DECEMBER 10, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. Examples of MAPs that you may consider include: Marketo. ActiveCampaign. Salesforce.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. In the past, the main challenge of trade show marketing for B2B marketers has been measuring the success of their participation.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Zoominfo

OCTOBER 5, 2021

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 130

Activities Branding Brand Identity Sample 130

chiefmartech

AUGUST 29, 2022

Instead of being forced to choose between X or Y — which was never fun because you were forced to make trade-offs that were suboptimal in either direction — you increasingly had the option to get X and Y. Many offered more tailored consulting services (see HubSpot and Salesforce examples again). In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Hubspot

MARCH 21, 2016

Major debt burdens and poor job prospects for recent college grads has sparked a major re-think about the relative advantages of attending a trade school instead of a traditional four-year university. That means the pool of potential students for your trade school is growing. Trade School Prospects Do Their Research.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

ATAK Interactive

SEPTEMBER 15, 2020

If you just look at one aspect of sales enablement–content–then what you’ll see is, you know, old school agencies developing nice print ads, trade show booth designs, that kind of stuff. Now, sales enablement in one way, shape, or form has been around for a while. Nowadays, it’s much different.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Branding Brand Identity Sample 246