20 Questions to Ask When Creating Buyer Personas [Free Template]


Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. Download our free buyer persona template here to learn how to create buyer personas for your business. Which metric(s) is your persona responsible for?

5 Expert Questions to Ask Your ABM Vendor


Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. If your ABM vendor doesn’t provide you with reporting at both the account level and contact level, walk away now. Persona targeting. Integrations with Salesforce, Marketo, Hubspot, etc.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration


Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Using Terminus and HubSpot Together.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

HubSpot. HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum.

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. 1How B2B Marketing.

Personalized content for more effective content marketing


Persona-Specific Content. You have developed personas for your key audience segments, haven’t you? I would urge you to think about as many facets as you can for each persona: not just industry, but also role within the industry at the very minimum.

inbound marketing training for free

The Effective Marketer

Some key insights from his presentation are: Create buyer personas: what types of people are you trying to reach and what are their needs?

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

Think about your buyer persona. In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona: “It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.”.

How To Define A Content Mapping Strategy


Image courtesy of HubSpot. Keep Your Personas Top Of Mind. Your buyer personas are generalised, fictional representations of your ideal customers. Map The Buyer’s Journey For Each Persona. Of course, it’s important to consider persona challenges when creating new content.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

The two things you must nail for successful lead generation content are 1) deep insights into your buyer persona and 2) an understanding of the buyer’s journey. Buyer Persona. A focus on the buyer persona is the basis for all successful content marketing.

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

The two things you must nail for successful lead generation content are 1) deep insights into your buyer persona and 2) an understanding of the buyer’s journey. Buyer Persona. A focus on the buyer persona is the basis for all successful content marketing.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing


” What to Look for in a Vendor. Most predictive analytics vendors make use of multiple data points to help “feed” the models and forecast potential high-value accounts. Research Vendors.

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

The Forward Observer

Think about your buyer persona. In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona: "It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.".

How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Step 1: Make Sure Your Personas Are Your Top Priority. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Consider a Persona Refresh.

CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. Create personas.

How To Generate Early Stage B2B Sales Conversations


Head of Inbound Sales, Fes, provides insight and tips, as well as a short video walkthrough of how to generate early-stage sales conversations using HubSpot and Sales Navigator. So this is an example of the HubSpot prospects report from our own agency website data.

Seven Ways to Humanize B2B Marketing


Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage?

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B2B SEO Do’s and Don’ts

Lake One

DO: Write for your Persona. Your persona is the fictional representation of your target audience. In B2B, it’s important to write for and support the persona who you know is likely to do the research. If you’re just writing for Google, you’re not writing for your persona.

Software Should Be Bought, Not Sold (And More From INBOUND 2019)


And yet, it did: From the moment the opening keynote started to HubSpot CEO Brian Halligan’s session, the “friction-free experience” was noted as the most important evolution for the future of marketing. Instead, we need to look for ways to market and sell to personas of one.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. This is somewhat different from predictive modeling vendors who have focused primarily on helping marketers with lead scoring.

How to Use the Tech Stack to Displace Competitors


If the incumbent vendor – your competitor – lacks any feature that you have, Battey says, you can ask your prospect how they’re going about gaining the value your feature gives. Include installed technologies in your buyer persona. More data = more noise, amirite?

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing.

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How to Implement an Account-Based Marketing Program in Your Firm


For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria.

How to Find the Right Level of Personalization in ABM


Other vendors make highly personalized Annual Reports for each major account (especially powerful for existing customers). For years, Hubspot’s Website Grader was a top-performing content asset that auto-generated a report from the target’s website URL.

How To Talk to Management About New Approaches to B2B Marketing

The Forward Observer

In the movie, the client browbeats his employees and vendors and rejects new ideas; even those that might help sell more soap. Artillery B2B Marketing Blog > The Forward Observer A big challenge for B2B marketers is getting management to understand and approve new marketing methods.

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Only B2B - Untitled Article

Only B2B

Hubspot, credited for coining the term Inbound marketing defines it as something that “…focuses on creating quality content that pulls people toward your company and product where they naturally want to be. Demand Generation and Inbound marketing: The new couple in town!

The B2B Decision Making Unit (DMU); The Real Faces of Persuasion

Inbox Insight

This statement brings forth 2 considerations: The individual needs of each stakeholder ( 72% of B2B customers expect vendors to offer personalized engagement ). This means creating more diverse audience personas and relevant content. Reading time: 4 minutes.

What Role Should Marketing Play in a Product-First SaaS Company?

SmartBug Media

Build Personas to Make Sales More Efficient. One of the first marketing exercises a product-first SaaS company should engage in is the creation of personas. A buyer persona (also called marketing persona) is a representation of your target customer. We know that case studies are effective tools during a buyer’s decision stage, both when competing against another vendor and when your buyer has to sell his or her decision to purchase your product internally.

Outbound Marketing Efforts Fail, Now What?

Smashmouth Marketing

Did you take the time to put your buyer personas together? Mike Volpe , VP of Inbound Marketing at HubSpot, shares that, ".all all of [HubSpot's] implementation and support consultants also sit among sales and marketing, so we have sales, marketing and post-sales all together, helping to build even more cross functional communication." HubSpot shares ideas and accepts input from others so that they can build a better all-around offering.

Do You Really Know Who Your B2B Tech Buyer Is?

Golden Spiral

today…” HubSpot’s OrgChartHub users showed an average of 8.2 Include this demographic in your buyer personas so you plan for the right approach. You’re now marketing to a diverse group of contacts, making it ineffective to focus on a single buyer persona.

Does Profile Management Require Predictive Scoring?

Ignite Tech

firmographics, geography, personas, engagement, free trial usage, etc.) Then, I added in technographic signals to find people who use Pardot, Hubspot, Marketo or Eloqua. This is the second post in our profile management blog series.

Your Leads Are Annoyed With You: Here's Why [Data]


Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Research shows that 35-50% of sales go to the vendor that responds first. 41% of marketers do not use buyer personas. Source: 2014 Hubspot & Linkedin Survey ).

MarTech Madness: Marketing Technology Managers Come Out to Play in San Francisco

Customer Experience Matrix

There were also several vendors doing what I’ll tentatively call “journey management” ( Pointillist , Usermind , Thunderhead [represented at the conference by its partner Arke ], and arguably IBM Journey Designer ). There’s considerable variety among these vendors so I need to analyze them more closely before I can confidently call them a meaningful category.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically. Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.)

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22 Noteworthy Content Marketing Guides and Tips


by HubSpot. by HubSpot. Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years.

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The 6 Building Blocks for a Solid ABM Foundation


HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Data : Can I optimize my target personas?

THE HACKIES: 6 areas to make your martech stack work with people, processes and data


During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We prefer to say customer personas instead of buyer persona or lead or prospect. This article is a guest post by Jesus Hoyos of Solvis Consulting.