Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? Step 1: Get Your Readers to Open the Email.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

Heinz Marketing

MARCH 24, 2022

69% of email recipients report email as spam based solely on the subject line ( Invesp ). Inboxes are always full and spam folders are fuller. . There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. .

CAN-SPAM 110

CAN-SPAM Open Rate Urgency Marketing Click Rate 110

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. This will ensure more emails will make it through the dreaded spam filter!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Heinz Marketing

MARCH 31, 2023

Email Deliverability Email deliverability refers to the ability of an email to reach its intended recipient’s inbox without being blocked or marked as spam. Your ultimate goal should be to land in the recipient’s inbox – not the promotions tab or worse yet – spam. Avoid using spam trigger words and phrases.

Deliverability 98

Deliverability Optimization CAN-SPAM Content 98

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Navigate the Channel

JANUARY 3, 2024

Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every Timing and time zones matter in email delivery.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

APRIL 18, 2024

When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo. Click here to see the full results.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 111

Open Rate Click Rate CAN-SPAM Advertising Benchmark 111

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? A little background.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Blue Flame Thinking

SEPTEMBER 25, 2023

Platforms like MailChimp , HubSpot , and Constant Contact offer consistent, user-friendly experiences that let you set customer journeys and send emails. Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

The Point

MAY 14, 2013

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. In other words, Watson contends, content will only cause you problems if you’ve received spam complaints in the past (or worse yet, have been blacklisted) and your email reputation is weak as a result.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Porch Group Media

NOVEMBER 10, 2022

HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions. Personalized emails deliver 6x higher transaction rates. Emails with personalized subject lines get a 26% boost in open rates. Including videos in your email content can increase your click rates up to 300%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service The 10 Best Bulk Email Services in 2023 HubSpot’s Email Marketing Tool SendLayer Mailchimp Constant Contact Brevo (Formerly Sendinblue) GetResponse ConvertKit Drip Campaign Monitor MailerLite What Is the Best Bulk Email Service? Let’s get into it. What Is a Bulk Email Service?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SalesIntel

MAY 10, 2021

Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Email service providers, such as Google, each have their own set of rules for limiting bounce rates to avoid spam. Being CAN-SPAM compliant? The good news is that your emailing tools such as HubSpot, Pardot, etc.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Hubspot

JULY 7, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Atomic Reach

OCTOBER 29, 2018

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. If you spam your subscribers with emails that are all about what you are selling day after day, these subscribers will lose interest. That is spamming, and any successful business owner must always abide by the rules of the CAM-SPAM Act.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Valasys

AUGUST 6, 2021

The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads. Email marketing software improves email deliverability by reducing the percentage of emails that go to spam. Email marketing can improve a company’s reputation and improve sales.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Hubspot

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Use Incentives to Increase Open Rates. Use Incentives to Increase Open Rates. When you include an incentive in your subject line, you can increase open rates by as much as 50%.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Mailmunch

JUNE 9, 2021

Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . According to Invesp, 69% of email recipients report emails as spam solely based on the subject line, and 47% of email recipients open the emails based on the subject lines.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Colgan’s emails following this framework achieved 79% open rates. 13% reply rates. click-through.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. To give you an example of a content-based marketing email, take a look at HubSpot's Service Blog email. Here's a great example of a co-branded email campaign from HubSpot and Unbounce.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Martech

APRIL 15, 2022

For email alone, you can have delivery rate, open rate, click to open rate, conversion, bounces, spam complaints, etc. HubSpot has a great template for evaluating marketing tactics. And each of these can have a multitude of additional metrics.

Analytics 117

Analytics Work Management Marketing Management Click Rate 117

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. You may be sending spam without knowing it, and that’s because the definition of spam has changed. Start suppressing your unengaged subscribers.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Litmus

MAY 26, 2021

Measure baseline open rates and test different timings to optimize open and click-through rates. find an email hosting provider, like HubSpot , with timezone support. Use email marketing platforms to schedule emails for the best time of the day for your audience. Start your free trial ?.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

ConvertKit

DECEMBER 19, 2018

Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. They also remove known spam traps. Email Checker.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Optinmonster

APRIL 22, 2020

How to send emails via WordPress that don’t end up in a SPAM folder. Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They also have an average click-through rate (CTR) of 4.8% (99firms.com).

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

SendX

MAY 24, 2019

Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate. Just look at your inbox or in your spam folder and skim the subject lines to see which ones make you nauseous. Because it builds trust and increases open rates.

Copywriting 151

Copywriting Tips Template Content 151

ClearVoice

JULY 22, 2019

Did he or she click on the links or open the attachments? Did it get lost in their inbox or go to spam? Email tracking apps allow you to see when recipients open, click or view your emails. Email open rates. When recipients receive and open an email, you will get a pop-up notification on your desktop.

Email Marketing 76

Email Marketing Planning Best Practices Work Management 76

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters ". 7) HubSpot Research.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Although open rates drop by 44% and click through rates by 46% , resending emails to subscribers that didn’t open their first email still gets results. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Martech Advisor

DECEMBER 3, 2019

However, increased competition in email engagement, an increasingly mobile-first world where emails are first read on smartphones, high spam filters, sophisticated business compliance and privacy rules - means that SaaS based smart email marketing platforms that meet your business needs, are needed more than ever before. SendinBlue.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Hubspot

JUNE 15, 2020

Globally, the average email open rate was 22.15% in 2019. Average email click-through rate is 3.43%. while th average click-to-open rate is 15.49%. The average email unsubscribe rate in 2019 was 0.20%, while spam complaints average at 0.02%. (Econsultancy, 2019). Email Metrics and Benchmarks.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101