Email Open Rates Best Practices


So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good.

10 Things Every Email Marketer Can Relate To


2) When you tell someone you’re an email marketer, and they say, “So you spam people, right?” 3) Every time your email’s clickthrough rate is higher than your benchmark. 10) When you open an email that isn’t mobile optimized. By Niti Shah.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Optimising Open Rates. Don’t Use Spam Words.

How to Get More Responses From Your Cold Emails

Single Grain

The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. The thing is, a lot of people are still unsure of cold emailing because: They're afraid their emails might be dumped into the spam folder.

Email 86

Get Out of the Spam Folder and Into the Inbox


Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. So how do you avoid spamming your contacts and ensure your emails make it into the prized inbox?

Spam 77

8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns


Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. But what makes HubSpot so great? Ease-of-use is one of the main advantages of HubSpot.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul


A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Would gloss over them as spam.".

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email


A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is kind of like spam's risk-taking b ut law-abiding cousin.

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Open Rate.

Email 84

24 Exceptional Email Marketing Tips, Techniques and Tactics


crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals.

5 Email Copywriting Tips for Creating Engaging Content


Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate.

Email 212

24 Exceptional Email Marketing Tips, Techniques and Tactics


How can you make sure your emails avoid the spam filter and actually reach their intended recipients? How can you craft killer subject lines that maximize open rates? The Ultimate List of Email SPAM Trigger Words by HubSpot.

The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts


Did he or she click on the links or open the attachments? Did it get lost in their inbox or go to spam? Email tracking apps allow you to see when recipients open, click or view your emails. Email open rates. HubSpot.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love


He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Use Incentives to Increase Open Rates. Use Incentives to Increase Open Rates. Have you heard of CAN-SPAM ?

5 Email Marketing Myths for the Modern Marketer


In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect.

3 Tactics to Build an Engaged Email List


Maybe people aren’t opening your emails. Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. They also remove known spam traps.

List 104

How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business.

Email 274

How to Create an Effective Email Newsletter for Your Business


There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach. Open rate of the newsletter – measures the performance of the newsletter content. It also ensures you have a lower spam rate.

Is Email Marketing Making a Comeback?

Crimson Marketing

In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails. It’s rare that marketers see those same response rate numbers with social media. Unprofessional looking emails are quickly deleted or marked as spam.

Email 194

How to Get More People to Open Your Emails [Video]


Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? and I opened the email.

Plain Text vs. HTML Emails: Which Is Better? [New Data]


In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. If there are broken tags in your HTML, the email provider and users can mark it as spam. HTML emails reduce open rates.

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017


HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. If you have email lists with low rates of engagement activity, stop sending to them.

Spam 80

Thirteen email marketing platforms with high ROI


40% of all “opened” emails occur on a mobile phone. It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. HubSpot. Source: Hubspot.

ROI 103

Publishers: Are You Exhausting Your Email List?


HubSpot’s Publishing Benchmarks Report shows that 64.6% What triggers yield high unsubscribe rates? 1) Optimize Your Open Rates. Part I of your campaign optimization strategy should focus on open rates.

7 Effective Techniques for Better Email Marketing


If your subject line is lacking, interest will be lacking and your email won’t get open. According to Boomerang, which looked at 250,000 emails, those with no spelling errors in the topic subject line received a 34% reply rate. On average, each error cost the response rate by 14%.

The Ultimate Guide to Email Marketing


Email marketing isn’t spam. That means, if you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, be sent to the spam folder. Source: HubSpot. Responsiveness : 55% of emails are opened on mobile. CAN-SPAM Compliance.

6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’.

Email 86

Email Marketing: How Much Is Too Much? #MKTGdebate


And here at HubSpot, we have two employees with very opposing views on this subject. 1) Emails targeted to customer loyalty programs have a 40% higher open rate. billion data points), shows the effect of email sending frequency on unsubscribe rate.

4 Marketing Automation Tools Digital Marketers Should Consider

TrustRadius Marketing

10+ years later, I can now compare several of the products we’ve used during this period – namely, HubSpot, MailChimp, Reply, and SendGrid. It can integrate with a lot of other marketing instruments (including HubSpot, which we’ll take a look later in this article) and streamline processes. Our favorite is to use the person’s name in the email subject – it increases our open rate. HubSpot. We started using HubSpot a bit over 3 years ago.

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days


First, we have to understand that welcome emails are some of the most opened and clicked emails. These introductory messages have around a 34% average read rate, which is 42% higher than the average. . Plain Text Emails Are Opened and Clicked on More Than HTML Emails on Average.

Review 100

19 Email Deliverability Terms Every Marketer Should Know


A 6% drop in the second half of 2011 brought inbox rates to 76.5% Furthermore, email blocked and flagged as spam increased 24%. View more presentations from HubSpot Internet Marketing. 1) Acceptance Rate. 3) CAN–SPAM Act. 10) Open Rate. 16) Spam.

7 Helpful Resources Every Email Marketer Should Bookmark


Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. 7) HubSpot Research.

14 Benefits of Video Marketing for Small Businesses


Boost email click-throughs Including the word video in an email subject line can boost open rates by 19%, and click-through rates by 65%. According to Martech Advisor, including video in emails can boost click rates by 300% !

The Evolution of the Marketing Database


The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at. Today about 90% of all emails sent are spam, totaling over 90 trillion spam messages sent every year.

Effective Email Marketing Starts with the Subject Line

Content Standard

To glean insight on subject lines and how they relate to effective email marketing campaigns, Alchemy Worx analyzed 21 billion marketing emails sent by 2,500 brands, discovering which words positively and negatively impacted open rates. Email is an incredibly powerful marketing tool.

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates


But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. 19 Tips for Better Email Open and Clickthrough Rates.

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask


I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)


While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. 3) Your overall clickthrough rates are dismal.

The Anatomy of a 5-Star Subject Line


Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 9) Avoid SPAM triggers.