10 Things Every Email Marketer Can Relate To

Webbiquity

2) When you tell someone you’re an email marketer, and they say, “So you spam people, right?” 3) Every time your email’s clickthrough rate is higher than your benchmark. 10) When you open an email that isn’t mobile optimized. By Niti Shah.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Optimising Open Rates. Don’t Use Spam Words.

Get Out of the Spam Folder and Into the Inbox

Sharpspring

Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. So how do you avoid spamming your contacts and ensure your emails make it into the prized inbox?

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The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

open rate and resulted in ReachForce hosting the most heavily visited booth during the event. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Would gloss over them as spam.".

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Open Rate.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals.

The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

ClearVoice

Did he or she click on the links or open the attachments? Did it get lost in their inbox or go to spam? Email tracking apps allow you to see when recipients open, click or view your emails. Email open rates. HubSpot.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

How can you make sure your emails avoid the spam filter and actually reach their intended recipients? How can you craft killer subject lines that maximize open rates? The Ultimate List of Email SPAM Trigger Words by HubSpot.

5 Email Marketing Myths for the Modern Marketer

Zoominfo

In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect.

3 Tactics to Build an Engaged Email List

ConvertKit

Maybe people aren’t opening your emails. Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. They also remove known spam traps.

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How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business.

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How to Create an Effective Email Newsletter for Your Business

Webbiquity

There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach. Open rate of the newsletter – measures the performance of the newsletter content. It also ensures you have a lower spam rate.

Is Email Marketing Making a Comeback?

Crimson Marketing

In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails. It’s rare that marketers see those same response rate numbers with social media. Unprofessional looking emails are quickly deleted or marked as spam.

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How To Write B2B Subject Lines That Convert

Outbrain

Feel free to use them whenever you can, and advance your open rate to a new level! Nothing kills the morning mood like opening your inbox and seeing a bunch of almost-identical subject lines. Name} how would you rate your {pain point}?”.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Use Incentives to Increase Open Rates. Use Incentives to Increase Open Rates. Have you heard of CAN-SPAM ?

Thirteen email marketing platforms with high ROI

ClickZ

40% of all “opened” emails occur on a mobile phone. It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. HubSpot. Source: Hubspot.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’.

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7 Effective Techniques for Better Email Marketing

BuzzSumo

If your subject line is lacking, interest will be lacking and your email won’t get open. According to Boomerang, which looked at 250,000 emails, those with no spelling errors in the topic subject line received a 34% reply rate. On average, each error cost the response rate by 14%.

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days

SnapApp

First, we have to understand that welcome emails are some of the most opened and clicked emails. These introductory messages have around a 34% average read rate, which is 42% higher than the average. . Plain Text Emails Are Opened and Clicked on More Than HTML Emails on Average.

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14 Benefits of Video Marketing for Small Businesses

Vidyard

Boost email click-throughs Including the word video in an email subject line can boost open rates by 19%, and click-through rates by 65%. According to Martech Advisor, including video in emails can boost click rates by 300% !

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. If you have email lists with low rates of engagement activity, stop sending to them.

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Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. If there are broken tags in your HTML, the email provider and users can mark it as spam. HTML emails reduce open rates.

How to Get More People to Open Your Emails [Video]

Hubspot

Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? and I opened the email.

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Effective Email Marketing Starts with the Subject Line

Content Standard

To glean insight on subject lines and how they relate to effective email marketing campaigns, Alchemy Worx analyzed 21 billion marketing emails sent by 2,500 brands, discovering which words positively and negatively impacted open rates. Email is an incredibly powerful marketing tool.

The Ultimate Guide to Email Marketing

Hubspot

Email marketing isn’t spam. That means, if you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, be sent to the spam folder. Source: HubSpot. Responsiveness : 55% of emails are opened on mobile. CAN-SPAM Compliance.

Publishers: Are You Exhausting Your Email List?

Hubspot

HubSpot’s Publishing Benchmarks Report shows that 64.6% What triggers yield high unsubscribe rates? 1) Optimize Your Open Rates. Part I of your campaign optimization strategy should focus on open rates.

Email Marketing: How Much Is Too Much? #MKTGdebate

Hubspot

And here at HubSpot, we have two employees with very opposing views on this subject. 1) Emails targeted to customer loyalty programs have a 40% higher open rate. billion data points), shows the effect of email sending frequency on unsubscribe rate.

How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

We agonize over the subject line that is going to get our audience to open our email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. Spam Blocker. The bounce back: the bane of the demand gen.

How We Solved our Bounce Back Problem with Siftrock

SnapApp

We agonize over the subject line that is going to get our audience to open our email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. Spam Blocker. The bounce back: the bane of the demand gen.

19 Email Deliverability Terms Every Marketer Should Know

Hubspot

A 6% drop in the second half of 2011 brought inbox rates to 76.5% Furthermore, email blocked and flagged as spam increased 24%. View more presentations from HubSpot Internet Marketing. 1) Acceptance Rate. 3) CAN–SPAM Act. 10) Open Rate. 16) Spam.

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. 7) HubSpot Research.

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.