SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. Consider these seven techniques: 1.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Hubspot

JUNE 26, 2020

But even though I was given all of this information, I still hadn't found what I needed. Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. How are negative keywords different from other keywords?

Keywords 99

Keywords Paid Search Agency Advertising Agencies Social Media 99

Hubspot

DECEMBER 12, 2019

Google collects information including the name of the podcasts, episode titles and descriptions, and transcriptions of new episodes. In terms of real estate, both these carousels occupy top positions in the SERPs. Optimizing HubSpot's Podcast for SEO. March 2019 : Google begins indexing podcasts. A Word of Caution.

Hubspot 100

Hubspot SEO Design SERP 100

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. HubSpot is a CRM platform widely used by B2B marketers. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Bottom-of-funnel content conversion rates (i.e.,

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. With over 3.5

Hubspot 76

Hubspot Cost Google Process 76

Navigate the Channel

MAY 28, 2024

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Click here.].

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” These changes are designed to help searchers “see more useful information, and fewer results that feel made for search engines.”

Marketing AI 92

Marketing AI Google Lead Scoring Lead Ranking 92

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Conducting a competitive keyword gap analysis. Using Moz, SEMrush or another keyword research tool, pull first-page-ranking exports from the top domains that are ranking for each of these core topics.

SEO 96

SEO SERP Domain Analysis 96

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ Social media is likely a big part of the digital marketing strategy of any brand.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Paid media can help you compete for keywords that are valuable to large top-of-funnel audiences.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

JULY 25, 2019

During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Keyword Research.

Design 72

Design Hubspot SEO Lead Scoring 72

Sprout Social

AUGUST 28, 2023

Sprout enables you to harness the power of your social conversations by surfacing business-critical information at the speed of social. Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). Reputation management.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Valasys

AUGUST 10, 2023

Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. These are some points you should be pondering when looking to optimize keywords for your old content that failed to rank at the time. Here is an example from SEMrush : New keywords with ranking potential emerge over time.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query."

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Your title is prime real estate for two things: product information and keywords. HubSpot Tip : Test your product images to see which one converts more shoppers (like an A/B test ). Product Images.

Amazon 99

Amazon Paid Content Marketing & Strategy Marketing Strategy 99

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. Conduct keyword research. SEO can help inform better business decisions, including better blog topic development.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

SmartBug Media

JULY 2, 2021

Step 1: Reassess Your Keyword Strategy. For your blogging efforts to make an impact on your website traffic, you need to have a quality keyword strategy. Building this strategy involves sourcing keywords that are relevant to your brand, indicate that users are in the market for your solution, and have a low difficulty score.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). What is local search marketing?

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. All of these related Google searches are LSI keywords that you can weave into your post. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” These changes are designed to help searchers “see more useful information, and fewer results that feel made for search engines.”

Marketing AI 52

Marketing AI Google Lead Scoring Lead Ranking 52

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). But have you ever considered using SEO practices for, say, informing marketing decisions? Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas. Types of SEO Data.

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). They're usually keyword-centric. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability.

Tagging 99

Tagging eCommerce Classified Ads Long Tail Marketing 99

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. How Google Trends rank the popularity of the keyword’s suggestions. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. to group content, and bulleted and numbered lists to help Google pick up information to use as snippets for various keywords.

Google 52

Google SERP Keywords Domain 52