Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. Download the 2018 High Growth Study: Technology Services Edition. The median annual growth rate for technology services firms in 2017 was 11.4 percent in 2017.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Marketing Insider Group

JULY 28, 2020

Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. It does not mean marketing is dying.

CMO 310

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 310

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Vision Edge Marketing

SEPTEMBER 12, 2023

Their study found evidence of significant performance benefits related to strategic planning effectiveness. Your customer-centric, marketing-experienced board member can provide valuable growth, market, customer, and competitor insights as well as guidance throughout the planning process and beyond.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Martech

JANUARY 11, 2022

In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers.

Account Based Marketing 111

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 111

Scoop.it

FEBRUARY 22, 2024

Damian Grabarczyk, the co-founder and growth marketer of PetLab Co. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Top Rank Marketing

FEBRUARY 7, 2024

That same study found that approximately 70% of businesses planned to increase their software investments in 2023. This demonstrates a commitment to harnessing the power of technology to enhance their marketing efforts and overall business operations.

Digital Transformation 134

Digital Transformation B2B Advertising Benchmark Gartner 134

Webbiquity

NOVEMBER 29, 2022

According to a study by Monetate, 79% of organizations that exceeded their revenue target have a documented personalization strategy. But personalizing the customer experience for a diverse target market can be challenging. Alain Glaeser is a software developer turned growth marketer and a no-code SaaS enthusiast.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Vision Edge Marketing

OCTOBER 23, 2023

A Stackla study found that 88 percent of customers say that authenticity is a key factor when deciding what brands they like and support. The Lucidpress study found that more than two-thirds (68 percent) of businesses say brand consistency has contributed to revenue growths of 10 percent or more.

Positioning 218

Positioning Best Practices Differentiation Touchpoints 218

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Josh is one of my closest friends and my marketing mentor.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. The post ANNUITAS Predicts – How Go-to-market Will Transform in 2024 appeared first on Annuitas.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. Use the strategies detailed in this guide to unlock new levels of performance, innovation, and growth.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Hinge Marketing

MARCH 8, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Government Contracting Edition studies the marketing and business practices of these High Growth GovCon firms and provides expert analysis on what they are doing and how their practices have adapted to marketplace changes. About the Study.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

FMG Suite

APRIL 25, 2024

You’ll Be Capturing Money In Motion Studies suggest that many children fire their parents’ financial advisors. The firm also signed up for our marketing program, “Do It For Me,” at FMG Suite, which creates two to three blogs per month for advisor firms and also writes email communications and social posts. It can’t be ad hoc marketing.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. We call these firms the “High Growth Firms.”.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

Vision Edge Marketing

MAY 17, 2018

A McKinsey study found that just 26% of respondents who said, “the transformations they’re most familiar with have been very or completely successful at both improving performance and equipping the organization to sustain improvements over time.” To help with these initiatives, CEOs expect their Marketing leaders to: Drive revenue growth.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. Relationships Between Research and Growth. 3) Sponsor an upcoming study. If a publisher is conducting or planning an upcoming study, you could become a sponsor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hinge Marketing

JANUARY 27, 2022

LexisNexis Interaction and the Hinge Research Institute have just released the law firm edition of the High Growth Study 2022. This year’s annual study surveyed respondents from 115 law firms of all sizes. The study analyzes these high growth firms’ technology, strategies and techniques.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Webbiquity

NOVEMBER 28, 2023

Offer case studies that resonate or facilitate meetings with current satisfied clients. Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. While nearing the decision phase, they’re likely comparing finer points. Address their last-minute concerns.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

B2B Digital Marketer

OCTOBER 7, 2021

Erik Newton is the VP of Marketing at Milestone Inc. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge. Episode Links and Resources. Erik’s company website: [link].

Paid Search Agency 52

Paid Search Agency Case Study Case Studies Custom Publishing 52

Martech

JANUARY 30, 2024

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. These high-growth marketers were also more likely to use managed services to access and manage intent data.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

ClearVoice

NOVEMBER 4, 2022

The Aherfs blog is colorful, quirky, and full of marketing information. There are articles for both beginners and more advanced marketers. The content leans towards SEO and case studies. Get marketing tips when you are short on time. Just select a marketing topic and find the short article you need.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

FunnelEnvy

JANUARY 8, 2024

First of all, though, you should revisit the difference between sales and marketing before you revamp your strategies. Many teams understand this, but it can also be confusing because the rise of “growth marketing” may blur the line between marketing and sales.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Scoop.it

NOVEMBER 17, 2022

Why do marketing newsletters matter? There are numerous reasons why you would read a marketing newsletter. For one, they can provide you with the latest market research. These studies can help redefine how you market to your audience and help you build a new campaign to improve ROI and sales.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Vision Edge Marketing

JANUARY 17, 2023

Yet, a Deloitte study shows that only 8% of companies believe their performance management process is highly effective in driving business value and 58% say it’s not an effective use of time. . It is a hallmark of a high-performance-oriented culture. .

Work Management 176

Work Management Paid Search Agency Planning Course 176

Hubspot

DECEMBER 7, 2020

Growth marketing. Content marketing. Our study also revealed that 16% of marketers find the usability and collaboration of their website content management system (CMS) either “neutral,” “poor,” or “terrible.”. We see some of this reflected in our survey respondents’ post-pandemic resource planning: Resource.

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

Conversica

JULY 20, 2022

While most Marketers still look to past data to inform their customer engagements, the holy grail lies in Marketing’s ability to process and act on customer data in real-time to create the personalized, relevant engagements that they expect. Chief Marketing Officer, IBM Watson Customer Engagement–North America. Dario Debarbieri.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Account Based Marketing 118

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 118

accelerate agency

JANUARY 10, 2022

What is a typical marketing budget percentage? However, a recent Gartner study shows a big drop in spending for 2021, with an average of 6.4% It’s important to note the varying degree of factors that contribute to marketing spend. Does spending more on marketing equal more success? compared to 11% in 2020. Image Source.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Envy

APRIL 5, 2022

According to a study by Pew Research Center , 72% of people feel that almost all of what they do online is tracked by advertisers, technology firms or other companies. Until then, marketers should regularly follow progress being made with the Privacy Sandbox and test relevant technologies in their own websites and campaigns.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

ANNUITAS

MAY 22, 2014

Tony Jaros then perfectly translated Malcolm’s message for marketers, painting the very optimistic picture of B2B growth expectations with 90% of companies surveyed in the Intelligent Growth Study saying they expect to grow. But the question is HOW to achieve this growth and transform organizations ? Acquisitions.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Sharpspring

MARCH 31, 2022

In one study, 91% of B2B marketers reported a better ROI from using ABM, and 73% said they landed bigger deals. Elements of Account-Based Marketing Strategies. Account-based marketing focuses on prospects who (a) are more likely to convert and (b) have the potential to be a high-value, high-ROI client. Market position.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86