Remove government
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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR and CCPA compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Privacy 130
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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people.

Analytics 128
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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

These third-party validations from the industry authority on data privacy management provide an independent way to showcase GDPR and CCPA compliance to ZoomInfo’s customers, partners, and consumers and solidify the company’s standing as a privacy-forward organization.

Privacy 100
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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

The growth of right-wing extremism has led to push-back in support of fairness, reason, and rule of law. Facebook has led the way, with seemingly endless privacy, hate speech, and election scandals resulting in a huge loss of public confidence and threats of government regulation. Which brings us back to the original topic.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Generative AI opens a legal can of worms and there’s still a lot of ground to cover, but creating proactive rules and frameworks will help mitigate ethical risks.

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Building Trust Requires Innovation

Customer Experience Matrix

This is the European Union’s approach to privacy in the General Data Protection Regulation (GDPR) makes so much sense: the rules include a requirement to track each use of personal data, documentation of authority for that use, and a right of individuals to see the history of use. That’s very different attitude from the U.S.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive?

Privacy 195