Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 78

Privacy Policies Privacy Privacy Protection Marketing Management 78

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 125

Analytics Privacy Privacy Policies Privacy Protection 125

Salesforce Marketing Cloud

APRIL 20, 2022

As the quantity and variety of data continues to increase, and rules around privacy take hold, it’s never been more important to get the most out of marketing data. But gathering, untangling, and harnessing the power of data is easier said than done.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Convert

SEPTEMBER 15, 2021

With GDPR, personal data is protected throughout the various phases, from the collection, processing, storage, transfer to third parties. US laws make sure that the consumer is protected while they are online and using services, browsing, or testing products. Differences can also be seen in the rules of international data transfers.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Privacy by Design. This is probably the most important right of GDPR that affects marketers. Pro Tip: CSV, XML, and JSON are three examples of acceptable formats for this data.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80