Navigate the Channel

JANUARY 3, 2024

Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign. Use analytics tools to gain insights, such as these from MailJet.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Don’t believe us?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. John: They have made a few changes, but I think the one that we get the most questions about is what they’ve done with the open rate. Originally they made this proclamation, “Hey, we’re blocking opens.”

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. Consider the impact of overall engagement.

Email Marketing 82

Email Marketing Privacy Protection Open Rate Click Rate 82

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. And Jaina is on the same wavelength: “There are no hard and fast rules in terms of subject line length. Asking a question.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Litmus

DECEMBER 15, 2023

For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages. Regulations and compliance guide Email marketing leaves a lot of room for creativity and experimentation, but there are still rules.

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Planning 90

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 109

Open Rate Click Rate Paid Search Agency Privacy Protection 109

Martech

AUGUST 15, 2022

The open rate. It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. If your audit shows you rely on opens to report success to your bosses, you need to change it. Read next: Study finds iOS 15 is inflating email open rates.

Budget Programs 88

Budget Programs Privacy Protection Paid Search Agency Planning 88

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

DECEMBER 20, 2023

click-through rate (CTR) , higher than our average for regular emails like Litmus Weekly 38.5% average open rate (on par with our usual email campaigns) 26.9% A campaign like this one requires multiple rules to make everything fit together. Otherwise, you would need a rule for that as well.

Rules 84

Rules Template Display Tagging 84

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Increased email open rate by 25% with emojis in subject lines.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Increased email open rate by 25% with emojis in subject lines.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52