Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users.
Litmus
APRIL 18, 2024
Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.
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ANNUITAS
MAY 1, 2014
There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and their data. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?
Litmus
AUGUST 2, 2021
While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. And you can test out different approaches to timing or number of emails sent, based on the 3 kinds of inactive subscribers and your brand’s tolerance for deliverability risk.
SmartBug Media
AUGUST 23, 2023
Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. At the time of writing, one crucial question being asked right now is, “What happens when generative AI starts using its own outputs as inputs?”
Litmus
JANUARY 24, 2022
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).
Litmus
JULY 28, 2021
But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. Unfortunately, there’s no hard and fast rule about email preview text length. The preheader text had to be visible in your email so as not to land in the spam folder. How long should preview text be?
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