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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Good luck out there!

Privacy 96
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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We’ll see how it plays out.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

The initiative — called Procedural Rules of Enforcement — aims to tackle a host of problems, from how GDPR complaints are handled to the duration of proceedings themselves. And when consensus cannot be reached, the proposed enforcement rules will “clarify” the procedural aspects of dispute resolution.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). Right to Opt-Out of Third-Party Sales.

Privacy 93
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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a Link with a Tag Rule. Create an “unsubscribe” tag.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information. Data Protection Assessments. Accountability/Governance.

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