Ethics, Privacy Protection and Rules

Social Media Laws: What Are They and How Do They Impact Brands?

Contently

SEPTEMBER 30, 2024

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. These state-level privacy laws are setting new standards for how social media companies handle user data, with implications that reach far beyond their borders.

Social Media

Social Media Advertising Agencies Classified Ads Media

Data clean rooms: What you need to know

Martech

JULY 8, 2025

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. Privacy protections are baked in to avoid anything personally identifiable slipping through.

Marketing Attribution

Marketing Attribution Enterprise Management Work Management Marketing Management

Foundations of Data Privacy in Email Marketing

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy

Privacy Email Marketing Marketing AI Data Hygiene

Webinars

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). New Consumer Rights and PII Concepts.

Privacy

Privacy Advertising Agencies Opt-out Privacy Protection

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

SEPTEMBER 15, 2021

Differences can also be seen in the rules of international data transfers. GDPR is again very strict with these transfers and allows them only when the recipient country has similar privacy regulations. Most consumers will be proactively protecting their personal data. Let’s see what they are.

Act-On

Act-On Privacy Cost per Acquisition CPA

Buy Business Leads: 13 Websites to Try in 2024

Lusha

NOVEMBER 11, 2024

Remember to use data enrichment ethically and in line with data privacy rules. Yes, it’s generally legal to buy business leads as long as the data is collected and used in accordance with privacy laws like GDPR and CCPA. How much does it cost to buy business leads?

Lead Ranking

Lead Ranking Lead Scoring Buy Sales Qualified Leads

Marketer of The Month Podcast- EPISODE 187: Ruling the Skies: European Parliament’s Vice President Oetjen on Competition in the Booming Drone Markets

Outgrow

APRIL 30, 2024

Marketer of The Month Podcast- EPISODE 187: Ruling the Skies: European Parliament’s Vice President Oetjen on Competition in the Booming Drone Markets Hey there! Challenges in adapting rules across diverse member states, facilitation efforts to share knowledge, and best practices. There are not many rules.

Rules

Rules Planning Paid Search Agency Outgrow

Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

AUGUST 23, 2023

Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications. For one, machines learn from the information that’s available to them—the good, the bad, and the ugly.

Marketing AI

Marketing AI Efficiency Work Management Marketing Management

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Each time a significant change is brought about, it will hurt your business unless you start thinking user-first and bake ethical A/B testing into your strategy. Your open rates are skewed Email numbers are no longer accurate. 40% of your revenue comes from loyal customers.

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Each time a significant change is brought about, it will hurt your business unless you start thinking user-first and bake ethical A/B testing into your strategy. Your open rates are skewed Email numbers are no longer accurate. 40% of your revenue comes from loyal customers.

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AUGUST 21, 2023

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

Marketing AI

Marketing AI Ethics Work Management Marketing Management

Stop! Or go directly to email jail

Martech

MAY 24, 2024

Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Why should you fear email jail? Annoyed, no doubt. That tells you this is bad.

RFP

RFP Deliverability Blast Campaigns Budget Programs

How HLS Personalization is About to Revolutionize Patient and Member Experiences

Salesforce Marketing Cloud

APRIL 15, 2025

Regulatory and ethical constraints: HIPAA, GDPR, and other rules arent just compliance checkboxes. In healthcare terms, this means identifying the right type of content, guidance, or intervention for each individual, at the right moment, through the right channel and always in a compliant, ethical manner.

Personalization

Personalization Terms and Conditions Ethics Customer Satisfaction

An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

MARCH 7, 2023

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. The Austrian DPA ruled that the use of GA on an Austrian website violated GDPR. As a technological corporation with U.S.

Privacy

Privacy Marketing Analytics Tools Features Privacy Policies

AI in Regulatory Compliance: Meeting Legal Standards in Written Content

Acrolinx

OCTOBER 15, 2024

For enterprises, especially those producing large amounts of written content using generative AI, maintaining ethical and legal Artificial Intelligence (AI) usage is essential — not just for following rules, but for safeguarding trust and avoiding significant risks. What’s AI regulatory compliance? AI regulation in the U.S. In the U.S.,

Ethics

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Data Privacy (Archive)

The Customer

APRIL 14, 2020

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy

Privacy Ethics Privacy Policies Advertising Agencies

B2B Marketing Zone

Social Media Laws: What Are They and How Do They Impact Brands?

Data clean rooms: What you need to know

Webinars

Trending Sources

Foundations of Data Privacy in Email Marketing

Webinars

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Buy Business Leads: 13 Websites to Try in 2024

Marketer of The Month Podcast- EPISODE 187: Ruling the Skies: European Parliament’s Vice President Oetjen on Competition in the Booming Drone Markets

Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

AI ethics: How marketers should embrace innovation responsibly

Stop! Or go directly to email jail

How HLS Personalization is About to Revolutionize Patient and Member Experiences

An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

AI in Regulatory Compliance: Meeting Legal Standards in Written Content

Data Privacy (Archive)

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