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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.

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Trending Sources

Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Maybe there is significant volume, but if no one converts, PPC can help determine that.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience.

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act.

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Specifically, I want to discuss 3 ways to use PPC search queries to help support these common marketing challenges. Share PPC Keyword Data to Guide SEO.

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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. Yet there comes a tipping point at which your SEO-optimized digital assets provide exponential returns. How and When to Use PPC.

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New Changes Coming to Google Adwords

Vertical Response

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version.

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. What is Google’s Content Network? Have any tips to add to ours?

Top 10 Demand Generation Resolutions for 2014

The Point

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM.

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC.

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Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? By focusing on keywords that are too general, or broad can result in increased PPC costs. Making Good Use of Google Reporting.

5 Ways to Use Paid Search & SEO Together

Vertical Response

Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. A 2012 Google study says just that. Get more paid search and SEO tips by subscribing to our VR Buzz weekly newsletter. © SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO ser

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. SEM changes take effect in a matter of minutes. • ABC’s of PPC – A Guide for the Basics! by PPC Hero.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Tips for Using This Template.

How to Write a Winning Pay Per Click Ad

Vertical Response

In this post we highlight essentials for writing a winning pay per click (PPC) ad. For more advanced users of Google Adwords, Dynamic Keyword Insertion is a great tactic to help ensure the user’s query always shows up in the ad headline.

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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? If you answer the question directly, have over 1K links to you site, and optimize, you may become a Google Quick answer (pro tip)!

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Use Google Automation Tools to Make Your PPC Ads More Efficient

Vertical Response

Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? These are just some of the many things you can do with Google’s automation tools. Check out Google’s help page for more examples and implementation guides.

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5 Takeaways from Search Marketing Expo Advanced 2014

Vertical Response

Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Google Webmaster Tools. Want more marketing tips and advice?

How to Upgrade Your B2B Marketing Strategy with AdWords

Hubspot

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. One of the most critical elements of your SEM campaigns is the organization of your keywords. Relevancy is key in every part of SEM campaigns. PPC Advertising

21 Decoded SEO Terms Everyone Should Know

Vertical Response

Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. SEM SEM stands for search engine marketing.

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8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

Adgooroo, a PPC competitive spy company, performed a study on the health insurance industry between January through June 2014. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. Healthcare Online Advertising / SEM / Display

9 Frequently Asked Questions About Pay-Per-Click Advertising

Vertical Response

Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. The top four links, as well as the images inside the box, and the small text that’s underneath it are all considered PPC advertising.

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Why You Should be Using Product Listing Ads Right Now

Vertical Response

Comparison shopping sites like PriceGrabber , Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings.

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Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers

Fathom

By now we’re all aware of Google’s Ad Rank algorithm placing more importance on Ad Extensions, but there’s a big difference in using them and using them well. Below are a few tips for e-retailers to keep in mind when incorporating ad extensions into their ads. With Google no longer allowing phone numbers in the ad copy, this is a great way to ensure your phone number is visible to searchers. Online Advertising / SEM / Display Retail / E-commerce

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Post on Google Buzz.

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. Improve tracking to better measure PPC effectiveness.

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Hero Conference 2014: Key Learnings in Paid Search

Fathom

I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. One of the most important aspects of this conference is it’s meant to bring actionable tips and tricks back to your team.

Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. Search engines like Google, Yahoo!

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Get On My Level: Simplifying Your Knowledge

Fathom

Let’s say you’re a PPC expert. You may say, “If you Google ‘Nike Women’s shoes,’ it’s my job to make sure our client shows up as one of the top choices in an online advertisement.” Help Your Clients Understand You Better.

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Use Mobile Ads to Bring Customers to Your Door

Vertical Response

While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.

How To Use Increasing Digital Marketing Budgets

Fathom

Increase your PPC allocation.*. Still, 72% of PPC marketers plan to increase PPC budgets in 2014 (via WebDAM ). The #1 ranking in Google search draws 33% of the traffic. For deeper, industry-specific blogging tips: Healthcare blogs (Plus parts II & III ).

[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays

Fathom

guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s holiday marketing bag. Incorporating mobile, automating PPC ads, boosting Google Shopping.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In Google, negative keywords can be deployed at the both the campaign and ad group level.

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Content and Pay Per Click – Using them Together for Success

Vertical Response

With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads. Placing PPC Ads on Your YouTube Videos. You can actually place PPC ads right over your videos. How do you use content for your PPC campaigns?

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Affordable PPC Avenues for Marketing a Law Firm

Fathom

Traditional PPC advertising in Google and Bing can be tricky for lawyers and law firm marketing. This is not to mention that both Google and Bing have their own advertising policies which can limit your PPC strategies. Legal Services Online Advertising / SEM / Display