The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
And of course, keyword stuffing, as an SEO tactic, is long dead. Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). Google Review Count: 19,200.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords.
The Right SEM Strategy for Schools
NOVEMBER 1, 2016
Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. It's a long-term investment that has a lower cost with slower rate of return. Those days are long gone.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. A long tail keyword would be “coffee shops in San Francisco.”
Hero Conference 2014: Key Learnings in Paid Search
MAY 2, 2014
I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Another thing Google does not provide.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. billion searches on Google each month; one-third of U.S. Google Click Distribution – How Important is Number One?
Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
MAY 17, 2014
Create your own PPC campaigns, and manage them effectively – Caring.com is already spending millions of dollars on pay-per-click marketing, aggressively bidding on your community names and key terms in the senior living space. But that doesn’t mean they own the market; in fact, with Google’s emphasis on Quality Score, you can ensure that your ads get more visibility, even with a smaller budget.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing: Red-Headed Step-Child of SEM World? Just 22% decreased spending on PPC ads.
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) There is no ability to do that with PPC!
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. That could mean theyve been doing the same old thing for too long and are in a rut.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
How can you get the most of out of Google’s free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for “business services management, but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools.
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
How can you get the most of out of Google's free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings?