Remove Google Remove Long Tail Remove PPC Remove SEM

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). Google Review Count: 19,200.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Within Google’s Display Network, there are still many websites that are not optimal for your ads to be on besides what Google has deemed explicit.

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Trending Sources

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.

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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. It's a long-term investment that has a lower cost with slower rate of return. Those days are long gone.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

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For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Google has already jumped into the AI game for AdWords. So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. billion searches on Google each month; one-third of U.S. Google Click Distribution – How Important is Number One?

Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry

Fathom

Create your own PPC campaigns, and manage them effectively – Caring.com is already spending millions of dollars on pay-per-click marketing, aggressively bidding on your community names and key terms in the senior living space. But that doesn’t mean they own the market; in fact, with Google’s emphasis on Quality Score, you can ensure that your ads get more visibility, even with a smaller budget.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. B2B Marketing: Red-Headed Step-Child of SEM World? Just 22% decreased spending on PPC ads.

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B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) There is no ability to do that with PPC!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. That could mean theyve been doing the same old thing for too long and are in a rut.

Best of 2009: SEO Tips, Part 1

Webbiquity

How can you get the most of out of Google’s free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

How can you get the most of out of Google's free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings?