Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. The lead sources should be analyzed, documented & reported. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Optimizing the total Number of Followers on LinkedIn. The following are some ways to optimize the total number of followers on LinkedIn by articulating the content strategies: 1.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

MARCH 12, 2020

Optimization of Campaigns & Promotions: Integrating Market Basket Analysis in B2B Marketing helps in the optimization of the B2B promotional campaigns as the products or services having a higher likelihood of purchase are sold frequently together. Increased Sales & Optimized ROI: .

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Marketers, therefore, need to optimize their endeavors for local SEO. Optimizing Google My Business account. Optimizing for the above three strategies isn’t an overnight task.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

OCTOBER 10, 2019

Marketers can optimize their Social Media KPIs once they define & quantify them aptly to conclude the data points measured. of Generation X & 48.2% Defining Reddit KPIs is Imperative for the optimal use of Social Media KPIs. billion users across the globe. Another study by Emarketer reflects that 90.45

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. Lead Nurturing: . A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

ViewPoint

JUNE 28, 2018

Companies with optimized sales and marketing organization achieve results by doing three things well. Deliver fewer, but better, leads to sales. While marketing was touting these leads, proactive outbound prospecting, in fact, was producing the most cost-effective yet highly qualified sales opportunities. Not 50 things.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. Social Media KPI reporting template such as the one by Hootsuite can be used by marketers for reporting & optimizing their Social Media KPIs. LinkedIn KPIs.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors. is an approach that can’t be missed upon.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

OCTOBER 8, 2019

According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. An email marketing tool is an application to help the marketers & business owners create, send, optimize, track, split-test, report & optimize their email marketing campaigns.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 12, 2019

Prioritizing quality over quantity ensures that an ABM strategy helps optimize the sales revenue and can deliver actual results instead of trying to fill the top of the funnel with the maximum amount of prospects & hoping that some of them will eventually convert, as they move through it. ABM should be a way of life for corporate houses.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 24, 2019

Furthermore, revitalizing a tired B2B strategy with the help of innovative creative ideas assures two main benefits for the B2B brands: Optimization of the sales conversions Improvement in the Employee experience & engagement Rate. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

JUNE 25, 2019

This helps them achieve their business objectives & optimize their Return on Investment (ROI). This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

MARCH 25, 2020

Within a superior lead nurturing set-up, the prospects can be smoothly directly down to the sales path for optimizing the sales conversions or the sales revenue. As such virtual event marketing is an exemplary technique for B2B marketers to bank upon for optimized conversions. Optimized Return on Investment.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 26, 2019

Social Media KPIs are worth measuring as representing them in the form of visually appealing dashboards helps organizations in figuring out the loopholes in their social media marketing strategies & in competitively benchmarking them for optimization as well. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 27, 2019

Setting up an email preference center is an essential pre-requisite for marketers to optimize their email marketing endeavors. Optimizing the customer experience Index (CX-Index) helps in elevating the sales conversion which lies at the heart of any successful email marketing campaign. Status quo Post-GDPR. According to imaginepub.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. ” How to use Emotional Analytics for Businesses.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. trillion by the year 2020.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 4, 2019

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Besides, Word of Mouth Marketing (WOMM) is also inexpensive & hence, is highly rewarding in terms of revenue generation & optimization. This ensures that the sales conversions are ultimately optimized, as the primary domain of the website gets an ample amount of quality traffic from the diverse referral channels across the web.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. Therefore, building-on existing accounts is a must.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

Marketers need to keep an eye on the evolving trends in Email Marketing to optimize it for their omnichannel marketing endeavors. Steps to Optimize Email Marketing. Below are some essential strategies to optimize Email Marketing endeavors: 1. This step helps one to effectively optimize all the campaigns.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

SEPTEMBER 25, 2019

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Reaching the right people by leveraging data is bound to result in an increase in lead quality. Lead scoring and prioritization. Content & ad campaign optimization.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. One way our marketing team helps sales reps generate more revenue is through education,” says Michael Maynes of CIENCE. Generate More Leads with Inbound Marketing.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117