Martech
SEPTEMBER 26, 2022
That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.
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The ROI Guy
MAY 18, 2017
According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This includes seven to eight who are actively driving the buying effort, and five to six people who occasionally get involved, particularly in validation checkpoints, reviews and approvals.
Tomorrow People
JUNE 1, 2021
You must validate that the product you are developing will solve a real problem for those particular prospects. In fact, here is the perfect place to make sure you’ve covered the four P’s – product, place, price, and promotion. Marketing Research Association ). Among 30,000 products released each year, 95% fail. ( Magazine ).
Martech
MARCH 2, 2023
And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. or “How will a 10% change to upper-funnel media impact bookings?”
Marketing Insider Group
NOVEMBER 30, 2022
From Promotion to Emotion. Here’s what you need to know: Brands that can connect with their buyers on an emotional level will see 2 times more impact than Marketers promoting products. 86% of B2B buyers see “no real difference between suppliers” according to Gartner. Source: Corporate Executive Board.
Kabbage
NOVEMBER 29, 2016
Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Gartner states that a CMO’s marketing technology spend can exceed that of a CIO in 2017, signaling a shift in the traditional marketing paradigm.
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