SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. This post is full of actionable insights to help you create a successful event.

Planning 52

Planning Work Management Marketing Management Conference 52

SendinBlue

MARCH 16, 2021

You can create your personas based on your own customer data and market research, using tactics such as: Surveys, interviews, and focus groups Website and social media audience analytics Contact form data Insights from your sales team. You can then use your automation software to customize the next steps based on how contacts engage.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Sprout Social

FEBRUARY 8, 2021

For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later. Customer-focused software like Zendesk offers these automated options so you don’t need to worry about initiating them.

Customer Satisfaction 123

Customer Satisfaction Work Management Marketing Management Paid Search Agency 123

Lake One

OCTOBER 19, 2023

This engagement offers myriad benefits compared to a traditional social media strategy, including: Humanization : Individual employees often have important insights into the day-to-day use of a company’s products or services— insights that you might not know to ask about in a poll or focus group.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Varicent

DECEMBER 7, 2021

Every budget management plan is built on assumptions, including what revenues are going to be booked over a quarter or a year. Improve the Effectiveness of Managing the Business. Here, an accurate sales forecast demonstrates a company's ability to engage effectively with the market and manage the sales and marketing process well.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 92

Tools Work Management Marketing Management Business 92

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Outreach

APRIL 6, 2021

One example may be an ongoing customer event that helps educate your existing consumers on the latest product innovations and how they can make the most of the tools they already use. In the beginning, you may manage customer engagement using disparate tools or software, but as you grow, customers can fall through the cracks.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Optinmonster

MAY 27, 2020

Merchants & brands will manage their affiliate program, provide affiliates with tracking links to their site, and pay commissions. Affiliate tracking software like Tapfiliate will provide you with all the functions and features you need to run your affiliate program in-house. Set Up Your Affiliate Program. Target Audience.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

SnapApp

OCTOBER 17, 2017

Marketing dollars were invested into TV and print ads that reinforced the lifestyle branding as well as publicity events in New York City’s shopping and nightlife districts. . . Say you are a B2B SaaS company selling CRM software. The user of your software: Is a customer service representative, 25-32 years old.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. We have conducted focus groups both with happy and with less satisfied customers.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Work Management 122

Work Management Marketing Management Brand Identity Branding 122

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Martech Advisor

DECEMBER 16, 2019

In the same way, people remember events that appeal to them emotionally. Definition, Design, Management, Trends, and Examples. Involve focus groups to double down on the reverse engineering process. For high-ticket, enterprise-level software users, offer one-to-one consulting sessions and high-level support.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

SEPTEMBER 15, 2011

Don't make more work for yourself by creating more than one company Twitter account to manage. Instead, consolidate your presence into one account, and allow multiple contributors to manage the account if you want representatives from multiple departments involved. Use third-party services to monitor, manage, and collaborate.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

seo.co

APRIL 5, 2022

Google Trends and Social Listening Software. Use this in conjunction with social listening software, which will be able to tell you what types of topics are currently trending on blogs and social media. However, once you’ve identified a specific set of long tail keywords, it’s easy to track them in a ranking software.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Metadata

JULY 8, 2021

But somehow, through my experience imparting subtraction strategies to a mostly disinterested group of 2nd graders, I’ve found myself uniquely fitted to use those exact skills to position, launch, and campaign software products. When’s the last time you checked out your product profile on software reviews sites like G2.com?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hubspot

APRIL 13, 2021

For instance, perhaps you sell software that can be used for different use cases in different industries. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. Next, let's dive into how you can write an audience profile.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Golden Spiral

APRIL 16, 2019

I was on a trip to go speak at an event, I was in the airport, I was buying some gum, I saw the title of this book, it was shocking, I’m like, “Well that looks interesting.” And I started speaking at different conferences and events, and I started kind of building momentum around marketing a book, which is a very different beast.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convert

OCTOBER 27, 2021

A/B testing is the process of taking one ‘event’ that your audience experiences, measuring its performance, then testing a variation of that experience to see which performs best. This event could be visitors interacting with your sales page, but it can easily apply to them clicking an advert or opening and reading an email.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Follow-up from an abandoned cart event? Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. Focus Pointe Global.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

B2B Digital Marketer

MARCH 4, 2021

So it’s a fast track to connecting with people in a very deep and authentic and real way where right now that’s lacking with zoom, with video, with the lack of conferences, with virtual events that are set up webinars style, where you’re not seeing other participants. Here’s what I wish I could learn.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Content Marketing Institute

MARCH 28, 2018

Even though many types of research and survey software are readily available, not just anyone can “do research” successfully. Project management. personal interviews, focus groups) or perhaps a quantitative study (e.g., Important initial considerations include: Who will manage the project? In-person events.

Research 99

Research Budget Programs Work Management Marketing Management 99

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The big news of this event is the launch of Eloqua 10. Event (105). Focus Group (5).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Bluetext

JUNE 11, 2021

These agencies are growing, and their needs for hardware, software, and services are increasing along with them. . Your first task is to gather the intelligence needed to identify, segment, and target each stakeholder group. The priorities of the agency can be efficiently stored within a single person’s head.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Martech

FEBRUARY 11, 2022

B2B marketers can better reach buyers by providing messaging that speaks to their locality, whether it’s upcoming events pertaining to them or special deals for their area. Content management platform Nuxeo wanted to improve user experience for the brands that use its platform, so they decided to implement machine learning solutions.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

Hubspot

FEBRUARY 12, 2019

User interface (UI) and user experience (UX) design focus on improving how website, app, and software users interact with and experience a product. Heck, HubSpot’s logo has really nothing to do with marketing, sales, or service software. Experience. These are all things that can be designed. Answer: It can. UI and UX Design.

Design 75

Design Work Management Marketing Management Verticals 75

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Martech Advisor

APRIL 1, 2020

They are often early adopters and have a test-and-try mindset that can provide you with insights you can’t find in any focus group and while focus groups are great, they are also expensive and inefficient. It’s boring, but it’s true: your tech stack can make or break your app marketing strategy.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

They are often early adopters and have a test-and-try mindset that can provide you with insights you can’t find in any focus group and while focus groups are great, they are also expensive and inefficient. It’s boring, but it’s true: your tech stack can make or break your app marketing strategy.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Unbounce

OCTOBER 1, 2018

Testing two or more variations of a given page to see which performs best can seem easy due to the increased simplification of testing software. They’re also good for automation at scale and targeting, specifically when you have lots of traffic and targeting rules and it’s tough to manage them all manually. Image source.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120