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How AI-powered features are revolutionizing marketing automation platforms

Martech

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Suggest/generate content personalization for emails and website experiences. Personalize messaging.

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AI-powered martech releases and news: Feb. 15

Martech

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. Today we have a tale of two surveys with very different messages.

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Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

MailerLite If you are a small or medium-sized business and want to send in an email with a creative touch then MailerLite can work well. Of course, it is a widely used email marketing tool but if you want a built-in CRM and a variety of marketing features then you might want to look for an alternative.

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How to include a creative in the martech decision process

ClickZ

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Content creators would feed the AI bot creative prompts and ChatGPT would spit out precocious, jazzy riffs in response. We’ll see brands introducing customized digital shopping on channels that weren’t originally designed to cater to completing a purchase, such as packaging, videos, or even fitness equipment,” said Myers.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Consumers today want trustworthiness, personalization, and more control throughout their buying journey. What is Direct Response Marketing?

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. Automation also empowers you to create marketing materials that are more personalized—like targeting leads based on how warm they are, or based on a person’s previous interactions with your brand.