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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

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Top B2B Marketing Content and Resources of 2023

Launch Marketing

This comprehensive checklist covers: The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar Webinars prove to be one of the most successful lead-generating tactics for B2B organizations.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events. 2020 has seen many shifts in marketing strategies, most notably the move to virtual events. Instagram Countdowns.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Optimize Your Videos for Search. Interviews. Educational videos.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Choose a topic and a headline that has great search potential. For instance, we did a webinar about Google analytics. Shoot a one minute video to describe what people will learn in the webinar.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. Educational content aims to help customers make informed decisions and often includes tutorials, webinars , and how-to guides. SEO Improvement : Boosting organic search rankings.